Flying Object

🚨 New work alert!! 🚨 Our most recent campaign project with The Guardian, for their new food app Feast. Our task was to drive awareness and downloads of the app to existing and new Guardian readers, with a new campaign (voiced by Diane Morgan) that’s now live across Channel 4, print and digital. January is the food doldrums. Budgets are tight, your new year's resolutions are kicking in, and you never want to see another mince pie again. So what to do? Resisting the clichés of app marketing, we created a lively campaign aimed at food lovers. While most messaging this month will be about discipline and restriction, ours is a celebration of food & cooking creatively and adventurously again for the year ahead. Thanks & congrats to Suzanne R. Kate Robarts Laetitia Martin Melissa Christian Joel Midgley and everyone else at The Guardian, OLIVER Agency and PHD who collaborated on the project with us, as well as all the amazing cast and crew who brought the video to life.

Super excited to share this one 💙💚💛❤️ Looking back over 2024 it's unsurprising that we've done a bunch of work on projects linked to AI, it's been a hot topic! We've also done our fair share of brand identity projects too (for both events and brands on the whole). We're planning to keep that going in 2025, so pop us a message if you've got a similar project or a brief for us to take a look at! 🛸

What makes a top brand different - from an agency point of view? Monzo are up for the Marketing Society’s “Brand of the Year” gong. It’s overdue: this is a *bank* that people *love* and who have actually managed to scale word-of-mouth acquisition for years. We’ve worked with Monzo quite a bit on creative, including on social and Monzo Business. So, from our agency point of view, what makes working with a high quality brand… different? 1/ Closer to customers than competitors People don’t like banks, but they like Monzo, because it doesn’t feel bank-y. They get their customers and they talk to them on a level. This gives us permission to do the same, and bring ideas that feel emotive, original and fun, not just category-coded. 2/ Pick the right battles Which brings us to the attached, one of the first things we made with them, for an end-of year social campaign. It would have been so easy to shoot this down in approvals - it needles customers, there’s no brand colours, the hashtag is nonsense. But we knew that risky ideas would be properly considered, so we brought them. 3/ Consistency That doesn’t mean there’s an “anything goes” attitude. Far from it; Monzo is incredibly consistent. You’ll think of the hot coral colour palette but more important for us is tone of voice. The Monzo tone is very considered; if anyone asks me to send a tone of voice guide as an example, I send theirs. (Google it, it’s free to access). Working within a good framework is actually more freeing than working outside one. 4/ Open creatives-to-creatives, strategist-to-strategist dialogue:  Getting to consistent means a lot of back and forth. We always made sure our creatives were talking to theirs, our strategists to theirs, often daily or more. There was no “we’ll come back in two weeks”. Shared docs were crucial. 

I think i've found the opposite of the Tesco ad. In some ways it's a masterpiece. I count six calls to action on here and yet I have no idea what to do. Do I even want millions of surprises? Why would I search for UK1111? Are the millions of coupons connected to the millions of surprises. Amazing.

When working on a rebrand, before the shiny new logo and razor sharp copy, comes a process of discovery. A period within which a company must interrogate and define their identity, gaining clarity on what they are doing, why they are doing it and who they are doing it for. In this week's blog Jessica Jordan-Wrench considers this process in relation to.... her teenage obsession with a thrifted raspberry beret. Featuring work with the wonderful Universal Quantum & Gogeta.

This month with Flying Object

Latest work with Motorway just dropped! 'Car Stories' plays out emotional mini-dramas of cars sold via part exchange instead of on Motorway. Through tiny stories of personified toy cars we detail the heartbreak vehicles experience when sold for less than they're worth 💔 Part of a larger body of social content we've been creating recently for Motorway's social team. We thoroughly enjoyed creating these!

Smart money app Plum had good traction in its three key markets, but following a successful Series B fundraise, needed to turbocharge growth. We built a campaign and creative platform to show people in the UK, France and Greece why Plum is the answer to their financial problems. Enter: Do It With Plum. (Also known as: Fais-le avec Plum, and Κάν’ το με την Plum) Our new campaign tunefully sorts everyday finance conundrums, driving awareness for Plum. Seeing people in real “money inertia” situations, coming to the wonderful realisation that it’s not so hard after all - they can do it with Plum. Shout out STORM+SHELTER for collaborating with us on this one. Read more about it in the case study on our website: https://lnkd.in/eS7E66zR

Next up in our ‘We are Flying Objects’ series where you get to know our talented team is Anthony, Designer. Read about his journey into graphic design, from doodling Pokémon to designing identities for brands, and what shapes his practice as a designer. On the blog now 🛸 https://lnkd.in/eAsweWrx

Salary sacrifice benefits are win-win: staff get big savings and employers get a benefit with little to no net financial outlay. But sacrificing your payroll salary sounds scary to some. For our rebrand of salary sacrifice benefit provider Gogeta, we turned sal-sac from loss to win, with a compelling proposition, optimistic art direction and an illustration treatment that puts the jam on the bread. Read the full case study on our website: https://lnkd.in/egJP_yWP