Fnatic

🏴󠁧󠁢󠁥󠁮󠁧󠁿 London, you absolutely delivered 🏴󠁧󠁢󠁥󠁮󠁧󠁿 This past weekend’s League of Legends Worlds Final was a moment for the books - South Korean org T1 🇰🇷 taking the crown in front of 20,000+ fans inside the O2 👑 Having Worlds Finals in the city that sparked Fnatic’s beginning, was nothing short of epic. It’s proof of how far the industry has come, but it’s also a promise of where we're headed. We also hosted 'London’s Game Plan' at our HQ last week where the Mayor of London's office spoke to how important it is that London continues to invest in esports growth 🧡 Seeing fans from around the world pack the arena, the roars, the passion - it reminded us of the why. Why we started. Why we’ll never stop pushing for more. Fnatic’s mission has always been about growing our community and this weekend showed that it is More Than a Game 🎮 To the players who gave us the edge-of-your-seat moments, Faker once again proving he is the best to ever do it, to the fans who live for this, and to the city of London - thank you to everyone who made it unforgettable 👏 Key stats from the weekend: 👀 The most-watched match in esports history, with 6.9M viewers. 💰 An additional £12M generated for the London economy (London & Partners). 📈 Peak viewership of 402,000 on Fnatic creator Caedrel’s channel alone. We’re just getting started. Watch this space. #Worlds2024 #London #Esports

We’re thrilled to announce the launch of Sony INZONE’s new M10S gaming monitor, designed in collaboration with Fnatic and inspired by the insights of our top-tier VALORANT pros. Through countless co-creation sessions, we’ve perfected a display that delivers unparalleled performance, stunning visuals, and unmatched responsiveness. 480Hz ✅ OLED ✅   0.03ms response time ✅ 27" with 24.5" Display Mode ✅ Developed with Fnatic ✅ The Game Changer ⚡ A launch video fully developed and created by our in-house Studios team, from brief all the way to launch. Get ready to elevate your gaming experience.

We’ve been working hard behind the scenes with Sony INZONE to bring you the ultimate gaming monitor. The wait is almost over. 24/09/2024 17:00 BST

Excited for this weekend! I’ll be speaking at NGSC in Riyadh about: 🎮 The convergence of gaming and youth culture:  ↳ How Fnatic positions itself at the intersection of gaming, fashion & youth culture  ↳ Strategies for content creation that resonates with Gen Z & Millenial audiences ↳ How Fnatic’s athletes and creators shape cultural trends  ↳ Avenues for self-expression in both digital and physical spaces 🤝 And how brands can cultivate cultural relevance through cross-industry partnerships: ↳ Fnatic’s approach to partnerships that contribute to the cultural identity of esports ↳ Strategic thinking behind Fnatic’s collaborations with brands like ASOS, Sony & Gucci  ↳ How these partnerships impact fan engagement and brand perception  ↳ Opportunities for integrating esports aesthetics into mainstream fashion & vice versa If you can't make it to Riyadh this weekend but have questions, fire away in the comments or DM me. If you’re gonna be there, come through and say hi! 🧡

Introducing: Fnatic Plus! Excited to finally announce the launch of something special, offering a new accessible tier of Fnatic membership, built around our fans. We call it 'Fans with Benefits' and this is what they get: 🧡  Epic prizes every month - Starting with a NZXT, Inc. gaming pc (thanks Johnny Hou) 🤍  Unparalleled discounts and exclusive products 🗳 Vote on certain Fnatic decisions and merch 🎮 Get priority at all Fnatic events 🎥 View never before seen content as well as getting featured in our content 📱 Fnatic App unique perks with drops and emotes, and custom app icons & profiles 👕 PLUS exclusive early access products like 2024 Championships kit - with 15% off We're so focused on building our core business on what our Fans want, so this is a pivotal and important moment for us as a company. As we're saying to fans, 'Life is better as a Fnatic Plus member.' Link in the comments to learn more!

Super proud of the team and everyone I work with at Fnatic who has contributed to this. We've been nominated for Esports Content Group of the Year at the Esports Awards. It's a public vote so if you've enjoyed anything we've produced (or you're just a legend) please consider dropping us a vote. I work with some super-talented people and winning this would be a fantastic recognition of their work. https://lnkd.in/e_st9yUr

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We'll be sad to say goodbye to our fabulous trainee secondee Henry Mayhew who joined the Fnatic team for 3 months. Henry has encapsulated Fnatic values to the fullest and embedded himself in the business from the outset. Orange socks optional but #alwaysfnatic. Big shoutout to Joshua Charalambous for facilitating the secondment and enabling Martin Radanov to experience RPC life on his road to qualification. We're super excited to have Martin back on the team next week!

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People think winning tournaments is how you build a successful esports brand, but today’s reality is very different. You need to excite and engage your audience, above all else. To do that, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗻𝗴. At Fnatic, we’ve been doubling down on content for the last 18 months — creating our tone of voice and innovating on content concepts to reach new audiences, which has grown our organic engagement by over 400%. We understand that gaming is the driver of youth culture, and youth culture sits on TikTok, Youtube and Instagram today. Knowing how to make content that’s relevant to gamers takes constant refinement, and beating the algorithm isn’t easy. That’s why Fnatic does the hard work, so our partnered brands don’t have to 🤷♂️