SupplySide Food & Beverage Journal

What’s driving the growth in the #ActiveNutrition #FunctionalBeverage space? How are brands responding? See the full SupplySide Food & Beverage Journal product development guide for this crucial information, but here’s a taste: Why it’s growing: 🏄🏽 Shift from hardcore athletes to everyday active consumers 🔓 Focus on general wellness, energy, and appearance 🌾 Innovation in #Plant-Based proteins and prebiotic fibers 🧑🏼🍳 Rise of convenient formats like RTDs and powder stick packs Key consumer desires: ✅ Improved energy and stamina ✅ Muscle and tissue support ✅ Fat reduction ✅ Healthy circulation Are you in the beverage industry? How are you adapting to these trends? #Paid #ProductDevelopment #BeverageTrends #ProductInnovation #HealthyLifestyle https://ow.ly/OnQ950UgLXP

Demand for active nutrition products is fueling a robust $92 billion functional food and beverage market and a super category that now expands well beyond fitness and energy products. Today’s active lifestyle consumers range in age from young adults to seniors and have nutritional priorities that are just as varied, from supporting mental energy to enhancing immune response and aging healthfully. Get up to speed on today’s modern active consumer and the ingredients that can address their expanding health goals in this SupplySide Food & Beverage Journal Sponsored Intensive with experts from Applied Food Sciences, Bioenergy Life Science, and Edlong Flavor Solutions. Join us Dec. 4 at 11:30 a.m. ET / 8:30 a.m. PT #Paid #Webinar #ActiveNutrition https://ow.ly/ls8p50UfQUT

🚀 The Future of Food & Beverage: 2025 Trends You Need to Know! 🍽️ The food and beverage industry is evolving at an unprecedented pace, and it's time to get ahead of the curve. Join us on Thursday, December 5, 2024, at 1:00 PM EST for an exclusive SupplySide Education Series webinar, where a panel of industry experts will dive into the emerging trends that will shape the market in 2025 and beyond! Key topics include: * Plant-based innovations * Functional ingredients & nutrition * Cutting-edge tech in food production * Health trends & consumer choices * Success stories from industry leaders 👉Register now to secure your spot! #Paid #FoodTrends2025 https://ow.ly/20yx50U9ua9

#FunctionalBeverages might be the perfect package for functional and better-for-you ingredients in a convenient format...but if they don’t taste good, consumers aren’t going to buy them twice. Get the latest consumer research and insight on trending ingredients, plus formulation advice, in this new article from Cargill. #Paid #ProductDevelopment https://ow.ly/rGc450U84nL

Looking to stay ahead of the curve in the rapidly evolving beverage industry? Check out Cargill’s new white paper where industry experts share insights on: • Emerging beverage trends • Formulation challenges • Ingredients sparking creativity • Product claims driving consumer choices If you're in the beverage space, this is a must-read for the latest research, innovations, and actionable solutions to help your brand stand out. 👉 Download the white paper now and sip on the latest trends! #Paid #BeverageTrends #Cargill #ConsumerInsights https://ow.ly/xH0N50U837m

🌟 The dairy and dairy-alternative category is full of exciting possibilities—from traditional to groundbreaking innovations. Join Cargill's dairy experts as they explore key trends driving the future of dairy: ✔️ Meeting nutritional expectations ✔️ Plant-based innovations for protein enrichment & lower saturated fat ✔️ Sweeteners & cocoa powders for sugar reduction ✔️ Indulgent prototypes, from permissible to pure Discover how these innovations are propelling the category forward and attracting new fans. Download the white paper today! 👉 https://ow.ly/IPyx50U1rMk #DairyInnovation #PlantBased #Nutrition #SugarReduction #DairyTrends #FoodTech #F&BInnovation #WhitePaper #Paid

Beverage buyers are thirsting for healthier sips! Dive deep into the world of wellness beverages, exploring the latest trends, innovative ingredients, and the science behind a good drink, when you download the free digital magazine here. #paid https://ow.ly/569b50U0Bbb

🌱 The plant-based food revolution is accelerating—thanks to cutting-edge innovations in fats, AI, and 3D printing. Today’s plant-forward options promise to be indistinguishable from their animal-based counterparts in taste, texture, and nutrition. 🥩🍔 Key advances include: ✅ Plant-origin fats that mimic animal fat on a molecular level ✅ AI and 3D printing enabling scalable meat and fish analogues ✅ Whole food ingredients creating cleaner, more functional alternatives In this FREE digital magazine, we explore these breakthroughs, from fish-free tuna and fungi yogurt to next-gen oil innovations, with insights from industry leaders. 🌍 🔗 Download now to stay ahead of the curve in the rapidly evolving plant-based market! 📖👇 #PlantBased #FoodInnovation #AI #Sustainability #FoodTech #FutureOfFood #Paid https://ow.ly/pii450U3hP0

What's hot right now? Tap into a world of resources and expertise to stay on top of category-defining trends. What's Hot brings together expert insights, fresh solutions and groundbreaking innovations to fuel your inspiration. * Cross-functional perspectives on food & beverage trends * New ingredient solutions enabling innovation * R&D prototypes bringing current trends to life * Tools to help you take the next step Hear from Cargill experts about trends, innovative ingredients and more. Download now! #paid https://lnkd.in/gm2nsup5

Beverages are becoming the “go-to” delivery format as consumers show a growing preference for getting their nutrition from these versatile products. They want functional benefits, hydration and reduced sugar as well as great taste. But it’s a fast-paced and evolving market. In this video, Cargill’s marketing and technical experts teamed up to reveal some of the key trends that will be shaping the beverage category to help brands stay on top. Each month SupplySide Food & Beverage Journal (formerly known as Food & Beverage Insider) regularly features new educational content from Cargill about product formulation, new food technologies and sustainable innovations in food production. If you’re interested in the dynamic beverage industry, dive into what’s happening in this new video “Discover the latest trends in the beverage industry,” at the Cargill Expertise Center. Check in regularly for updates and new content! #Cargill #FunctionalBeverages #Stevia #Paid https://ow.ly/iw9950TTHyY