Fospha

Jérémy Barry Barry from Shook Digital emphasizes why a full-funnel approach is crucial for success on TikTok. Many brands are not yet embracing this strategy, but it’s vital for long-term growth. Here’s why: 1. Patience Pays Off: TikTok may not show results on day 1, but winning brands stick with it, continuously refining their strategy until they unlock success. 2. Creative Consistency: A full-funnel requires nurturing users through consistent creative touchpoints, building awareness, engagement, and loyalty over time. 3. Incremental Success: By committing to TikTok as an integral part of their media mix, brands discover incremental growth. What's your funnel split in TikTok? 📊

Pinterest Business remains hugely under-invested...embrace the opportunity!

How Sallve discovered the power of measurement to unlock transformative untapped potential in TikTok for Business...

📈 Transformando dados em resultados no TikTok A Sallve buscava aumentar o impacto de suas campanhas e, por meio do TikTok, foi apresentada à Fospha, uma plataforma especializada em modelagem de atribuição. Com a ajuda da Fospha, a Sallve conseguiu integrar dados de múltiplas plataformas e revelar o verdadeiro impacto das campanhas no TikTok, alcançando um ROAS até 24 vezes maior do que o indicado por métricas tradicionais. Essa combinação de criatividade com dados representa o futuro do marketing digital! Quer saber mais sobre o trabalho da Fospha? Acesse o link.

🎯 Choosing the Right BFCM Spend Strategy Fospha's data demonstrates 3 main approaches to scaling BFCM spend: 1️⃣ November Ramp 📈 What is it? Gradually increase spend throughout November, peaking over the holiday period. 💡 Who is it for? Brands ready to invest more to maximize returns over the full month. 👍 Pros: Generates strong overall revenue. Smooth revenue flow with less volatility. 👎 Cons: ROAS increased less than other strategies. 💡 Popularity: 50% of brands adopted this approach. 2️⃣ In-Week Push 📅 What is it? Focus spend during Black Friday week. 💡 Who is it for? Brands aiming for peak performance with optimized spend. 👍 Pros: Delivered the largest ROAS uplift among all strategies. 👎 Cons: Higher risk waiting until the week of Black Friday to start scaling. 💡 Popularity: 37% of brands chose this strategy. 3️⃣ Weekend Blitz ⚡ What is it? Ramp up spend solely during Black Friday weekend. 💡 Who is it for? Brands with smaller budgets looking to capitalize on short-term ROAS growth. 👍 Pros: Achieved a 30% ROAS uplift with lower spend. 👎 Cons: Generated the lowest revenue of all strategies due to limited spend. 💡 Popularity: 13% of brands opted for this focused approach. What's your strategy this year?

🌟 Introducing Fospha’s Ultimate Snapchat Playbook! 🌟 Snapchat has transformed into a must-have channel for forward-thinking marketers, boasting: 📈 8 ROAS potential 💰 The lowest Paid Social CPA in H1 2024 🚀 174% YoY spend growth since 2023 At just 1% of the average brand’s wallet, Snapchat is an untapped growth frontier, ready for brands to scale profitably. This is the go-to guide for mastering Snapchat from launch to scale. Here's what you'll learn: ✅ How to implement privacy-safe measurement for accurate performance tracking. ✅ The proven setup and creative strategies that drive success. ✅ Scaling techniques to unlock Snapchat’s full potential while maintaining efficiency. Featuring insights from Snap Inc. and leading agency New Engen, Inc., this playbook combines data-driven guidance with real-world success stories from Cove, Jaded London and Oh Polly. 📥 Download the playbook now! Link here: https://lnkd.in/et56JgYw

🚨 BFCM: Spend Smarter, Not Harder 🚨 Black Friday & Cyber Monday is a high-stakes opportunity for marketers, but how you spend can make or break your results. At Fospha, we analyzed three key strategies brands used to capitalize on BFCM week: 1️⃣ November Ramp 👉 50% of brands gradually increased spend across the entire month of November, building momentum and peaking over the BFCM weekend. 🔥 ROAS increased by 17% MoM 2️⃣ In-Week Push 👉 37% focused spend exclusively during the Black Friday week for a concentrated impact. 🔥 ROAS increased by 83% MoM 3️⃣ Weekend Blitz 👉 13% went all-in over the Black Friday weekend alone, maximizing the short-term frenzy. 🔥 ROAS increased by 30% MoM Full research here: https://lnkd.in/eCWDU36A What's your Black Friday strategy this year?

✨ How Seraphine Scaled Pinterest Ads for 13X Channel Revenue Growth ✨ Seraphine, a leading maternity brand, faced a familiar challenge: unlocking growth while maintaining efficiency. The issue? Measurement. Last Click attribution severely undervalued their upper funnel and Paid Social activities - particularly Pinterest - leaving a blind spot in their strategy. Enter Fospha. By adopting full-funnel measurement, Seraphine uncovered the real value of Pinterest and saw massive untapped potential. With this insight, they scaled channel spend by 590% year-over-year and achieved remarkable results: 📈 13X increase in channel revenue 💸 50% improvement in CPA 🚀 96% higher ROAS Full case study here: https://lnkd.in/ed5DDWEA Curious about full-funnel measurement? Let’s chat! 📩 Drop us a message or visit our website to learn more.

We all want those quick ROAS wins during Black Friday. Last year, we conducted an analysis measuring cross-channel ROAS growth MoM - to tell you exactly where to invest for cheap customer acquisition. For growth channels (1% of budget on average) Snapchat came out on top - with a massive 97% ROAS boost from October to November. Low CPMs + low competition + high intent audience = recipe for success. Since 2023, Snapchat has made huge improvements to its ad product including introducing a 7-0 optimization model. This enables advertisers to target the platform's unique audience at scale and generate high returns on ad spend. With this in mind, we expect 2024 performance to outperform 2023 performance.👀 Super curious to see the results this year! Full research: https://hubs.ly/Q02XwJv70

The power of full funnel investment is somewhat of an unsung hero when it comes to BFCM. A lot of brands will concentrate 99% of their November spend into Conversion activity. This is logical - you're targeting customers at their highest eagerness to buy. But allocating a portion of spend to Awareness and Consideration during peak has surprisingly significant benefits. With lower competition and healthier CPMs, higher funnel activity becomes remarkably efficient in November... ...with Consideration ROAS boosted by 106% MoM. Don't get us wrong - Conversion should still be the core of your BFCM approach. Last year, Conversion still produced by far the most revenue in November, while maintaining the same ROAS, so it remains the best objective for scale. But don't discount the power of the full funnel during peak - it can serve to secure some quick wins + facilitate long-term brand building. Full research here: https://hubs.ly/Q02XwFK80