FRAHM Jacket

🎁 FRAHM Jacket is hiring an ECOMMERCE EXECUTIVE! (Shopify) £30,000 - £40,000K, full time. To start immediately. Based Bath, Somerset, remote or hybrid. Must be UK based. This is probably the most unusual job ad you're likely to read. You'll love it, or hate it: https://lnkd.in/e34uj38k Most jobs ads are horrible, soulless affairs. We don't want, horrible soulless folks at FRAHM Jacket so we don't do that! Enjoy. But please read the full blurb and only use jobs@frahmjacket.com or Amy Snowdon and I will make a face. Nick. #ecommercemarketing #shopify #ecommercejobs #digitalmarketing #brandbuilding #growthstage

As part of our Crowdcube success story series, it was an absolute pleasure to chat with FRAHM Jacket founder Nick Hussey. 🧥 We spoke to Nick all about his journey as a founder, Frahm’s journey as a business - and how he and Frahm are not only addressing gaps in the jacket market, but also doing amazing work to help address the mental health crisis. We also discussed why honesty is the best policy for founders, and how he has built a deeply engaged community of customers and brand advocates. 💡 Make sure to read on to find out more… – What inspired you to start your business? 💬 “Seemingly different passions in my life. The first is mental health, as I suffered a mental breakdown and became suicidal in 2017. I wanted to help more men talk, to save lives and not suffer like I did. I also cannot bear poor quality clothing that doesn't work, and I'm obsessed by jackets. Thus I launched a new kind of men's brand, talking about 'real life' as being tough and beautiful, not always perfect, and upgrading classic jacket designs, that are tough and beautiful, for real life.” What was a significant challenge you faced when launching your startup? 💬”I wanted to bootstrap FRAHM (which I did for the first 4 years, reaching £1m revenue) but had no funds of my own. I decided I would sell by pre-order, by creating more demand than supply. That funded FRAHM, but it also prevents over-buying, margin erosion, thus protects the brand, is sustainable AND actually drives sales, as it creates 'fear of missing out!” How has community played a role in your business’s growth? 💬 “I/we have an incredibly trusting, peer-to-peer equal relationship with our customers. There's no veneer, we admit when we mess up, and talk honestly about those ups and downs. Thus, we have extremely strong engagement, lifetime value and word of mouth. This also means they were keen to invest in FRAHM, and become owners of FRAHM with me.” What advice would you give to others looking to build a community around their product or service? Be absolutely truthful (which only works if you have a great product!!) Show the ups and downs. A perfect picture is an edited, hidden picture. Humans buy from and invest in humans. Tell your story. Be human. Treat your customers as you would want to be treated. You will earn respect. They will want to support you, as you have supported them. What advice would you give to someone looking to crowdfund? Tell your story! Be yourself. Don't be too slick. All investors, whether huge VCs or private individuals, look to founders in deciding whether to invest. So get yourself out there! Oh, and don't use library pictures - be authentic and unique! 

✏ 📷 I'M HIRING TWO CREATIVES for FRAHM Jacket. We need (nay, demand!) you be ACTUALLY CREATIVE. Not play-safe corporate, which is pointless. These are super fun jobs (I'd apply for them if I wasn't running the business!) for creative folks who don't get to show the world what they can really do. A copywriter and a visual specialist (there could be a gazillion names for this role) to work together, to free me up. Yes, I still do 99% of all the creative work at FRAHM, which is LUDICROUS. But I do it because it is so effective. Effective because we are different. Fancy creating videos, blogs, press, ads, web pages, emails that are LOVED and enjoyed? Thought so. Here you go: Written Content Creator: https://lnkd.in/eXJQWy_c Visual Content Creator: https://lnkd.in/exJvJA7V And for GAWDS SAKE read the instructions. 90%+ applicants don't. Seriously. Good luck! Nick. NB: We advertised this as a combined role in January and realised it's almost impossible to ask one person to do both roles. So we split it! Do please re-apply, as we suspect the specificity will help you. Tagging our colleagues, advisors and friends of FRAHM, for reach: Emmalou Hussey (who you'd work for), Amy Snowdon, Anne Suddick, Joe Leeder, WIRO | Shopify Plus Agency, Aaron Winsloe, Jason Tripp, Fiona Hudson-Kelly CDir MBA, Jamie Ellul, Beetle Rhind, Ben Middleton. #copywriter #imagemanagement #photography #contentwriting #contentmarketing #creativecareers #brandbuilding

✏ 📷 NEW BRAND CREATIVE ROLE at FRAHM Jacket! £35-45K, 5 days a week, or flexible. Based Bath, Somerset, or Hybrid. 😍 If I wasn't in FRAHM, I would practically weep at the desperation to do this job. It is a dreeeeeam for someone creative who's encouraged to actually BE creative! Take over creative duties from me. Be better. Have fun. Get promoted. Have more fun. Help Amy Snowdon and Deborah Harris by freeing up my time, Emmalou Hussey by creating amazing (actually amazing, not the usual corporate dross) content, finally get Anne Suddick her weekly image and copy needs, help Wild Side — Lifecycle & Retention Marketing do even more betterer emails, etc etc... Role is online here: https://lnkd.in/e34uj38k Sorry, no recruiters or direct DM. #creativejobs #copywriter #imageediting #contentmarketing #photography #brandbuilding

📈 BIG FRAHM Jacket ANNOUCEMENT! Introducing Amy Snowdon, our Operations Director, who will now run FRAHM alongside me. 💡 I'm a brand builder, jacket designer and ideas monkey. I'm not a particularly structured, planning person. ⚙ Amy very much is. I've been working with her for 4 months now, as a consultant in ecommerce and operations. The whole team love working with her. Amy has helped me move FRAHM forwards far more than I dared dream, when we began our trial. From January she steps up alongside me to run FRAHM, as Operations Director. I remain the final decision maker, as Managing Director, but our discussions are equal and open-minded. We balance each other beautifully. She is professionalising FRAHM for all our staff & network, releasing us all to work to our strengths. She's commercially minded too. Her background is in website development, working with well known ecommerce brands in the £10M-£100M revenue area. She is already applying that experience to increase sales. She knows how to grow FRAHM. She's seen it and done it for similar brands. Welcome aboard Amy! FRAHM just took another couple of rungs up the ladder. If we can achieve this much in 4 months, I can't wait to see what 2024 brings. Here's us attempting a photo at our Xmas Party, while Anne Suddick photobombs us. Damn those pesky kids... Nick. #operationsdirector #balancedleadership #growthstrategies #structure #clarityispower #scaryphotos