Froneri

💙 Maxibon has been raising funds for Beyond Blue since 2019, helping all people in Australia to achieve their best possible mental health. In a time where people have never been more lonely, young Aussies are feeling this epidemic more strongly than other generations. Maxibon is all about fostering what we call ‘Maxi-Bonding’ between Maxi-Fans – the art of sharing a Maxibon together. In the digital world, this has extended to the sharing of a Maxibon-related memes across our social media platforms. Check it out from this week on Maxibon Australia's TikTok account – and maybe even send one to your mate!

🐄💜 We’re excited to unveil a packaging 'glow up' for Skinny Cow that’s as bold and delightful as the indulgent flavors inside. Over the past year, our US team has worked to bring a new look to Skinny Cow—one that not only re-introduces the brand but also re-energizes it for a new generation of ice cream lovers.

📱 Froneri has created New Zealand's first branded TikTok filter for the Trumpet Snack Challenge! Trumpet fans can now catch the new Strawberry Shake Trumpet in a fun, interactive game. The new Trumpet Tik Tok channel has already connected with 837,000 fans in just one month, and we’re thrilled to see such enthusiastic engagement. This innovative filter truly embodies the playful spirit of Trumpet. Join the fun and follow along on TikTok @trumpet_nz.

🚀 NewCold and Froneri break ground on a state-of-the-art warehouse in Ferentino, Italy. The €70 million investment is expected to create between 150 and 200 new jobs and be connected to the Ferentino Froneri factory for efficient and sustainable operations.

🐝 Our Connoisseur brand in Australia is introducing Australian Honey & Honeycomb, in both a premium chocolate coated stick and a creamy 1L tub, and Murray River Salted Caramel in a 1L tub. The new additions use the finest ingredients sourced from Australia and New Zealand and taste delicious! #thrillyoursenses

🍂September in the USA means the official start of Pumpkin Spice season. Our Häagen-Dazs Shops are now selling a Pumpkin Spice collection so you can savor the flavors of fall. Treat yourself to our all-new Pumpkin Spice Dazzler, a layered sundae featuring Dulce de Leche ice cream, caramel sauce, cinnamon cookie pieces, and a sprinkle of pumpkin pie spices. Plus, our fan-favorite Pumpkin Spice Shake is making a return, blending creamy pumpkin with Dulce de Leche ice cream, for the ultimate fall indulgence.

💜🎬 Last week, the Australian team celebrated the launch of Cadbury Choc Tops by opening a nostalgic pop up activation and giving away over 8000 free Choc Tops over 2 days in Sydney. Introducing ‘Chocbuster’: a throwback and ode to the iconic 90s video rental stores. Surrounded by DVDs inspired by the iconic films of yesteryear, a giant Choc Top for a fun photo moment and the best part…FREE Cadbury Choc Tops and freshly made popcorn. Chocbuster brought to life the nostalgic Friday night ritual of searching the aisles for a DVD and snacks for an epic movie night in. With an average of 18 Choc Tops landing into the hands of consumers every minute, it’s safe to say the activation was a delicious success. #MovieNightSorted

🌵🏠 Every love brand must have its own address. That's why this summer KAKTUS invited everyone to its place – the "HOUSE OF KAKTUS", an innovative space inspired by our iconic ice cream brand in Poland. The guide through this immersive zone was Kaktus Jeżor 🦔 – a digital character created together with rapper Oki. Oki himself appeared in person during the inauguration of the project on June 14 in Warsaw, where his concert and meet&greet with fans took place. Visitors to the zone also had the opportunity to customize KAKTUS ice cream, choosing their favorite flavours and their own syrups and sprinkles!

⛰ Congratulations to the Kapiti Ice Cream team for being selected as a finalist in two categories of the Best Design Awards! Why is this important? Because highly engaging packaging and communication design creates motivating connections with consumers, leading to sales and success in the market.

💚 We’re delighted to announce the beneficiaries of our Rowntree’s community grant programme, Free the Fund, in partnership with @groundwork_uk.   The Paradise Cooperative Ravenscliffe Community Association Combe Valley South Wonderfully Made Woman   We are grateful for the vital work these initiatives do for local communities.