G2

We’re buzzing with anticipation: Best Software 2025 winners drop in just one week. 🤩 Which products will take the crown 👑? Who will be the breakout stars 🌟? The most-loved tech of the year gets its moment on February 19th. #BestSoftware2025

💘 Happy Valentine’s Day! 💘 We love our customers, and we know you do, too! With G2 + Sendoso, you can make every interaction feel like a heartfelt gesture: 💝 Build stronger #customer relationships 💌 Incentivize authentic reviews 💖 Create lasting impressions Just ask Sendoso, they used this integration to collect 90+ new G2 reviews! Read our guide featuring Austin Sandmeyer 🔥🎁 to see how gifting & reviews can transform your #B2B relationships. (link below!) #customerlove #customerservice

Traditional analyst reports don’t reflect how #cybersecurity buyers actually make decisions. Our VP of Security Market Research, Dr. Chase Cunningham, recently sat down with Dani Woolf on the Audience 1st podcast to discuss: 🔐 The broken legacy analyst model 🔐 Why vendors target the wrong buyers 🔐 The data security companies should be using Listen 🎧 now at the link below. ⤵️ #MarketIntelligence #SoftwareBuying

🚨Reach Europe 2025 kicks off in just a few short hours! 🚨 Join our G2 speakers, Seth Godin 🌔, & top execs from Dreamdata, UserTesting, ScaleWise, Cognism, & 6sense for an unfiltered look at how successful organizations are using #AI to drive growth—right now. 📩 Last call to register! Your future self will thank you. https://bit.ly/3DVTJSE  See you there! 👀

165 reviews in 4 hours. 1,503% more buyer traffic. #1 in their category. Xactly Corp unlocked the power of G2 + Pendo.io to drive real customer feedback—and the results speak for themselves. Hear about the success story from Xactly's Nicole Schmidt & Alexandra Cassandro Arora at the 🔗 below! #B2BSaaS #CustomerVoice

At #G2Reach24, our own Michael Pannone chatted with impact.com's Whitney Donaldson about ✨real ways✨ to integrate intent signals for better lead prioritization, ABM, & campaign efficiency. Grab the full breakdown & top takeaways in the session recap below! #intentdata #B2BMarketing

We just had to show off a few of our favorite marketplace numbers from 2024 💅 because more software + more selection = more empowered decisions. ✅ Major shoutout to our incredible Market Research team, who led the charge & helped us achieve some incredible milestones last year!

DeepSeek AI’s new model is making waves, challenging the high-cost norms of the industry. 💬 In our exclusive Q&A, G2 VP of Research Insights, Tim Sanders, breaks down DeepSeek’s approach, its cost-versus-quality trade-offs, & what this could mean for the democratization of #AI. Link below ⤵️

A strong review strategy does more than boost ratings, it fuels your entire business.⛽️ At #G2Reach24, Sprout Social, Inc.'s former Director of Customer Marketing, Jen Anderson, shared how they built a high-impact, customer-driven review program by leveraging reviews across every team. Check out the full session recap to learn more from our CRO, Eric Gilpin, at the link below!

🗞️ This week's edition of G2 Tea is just about done steeping & is ready to hit inboxes tomorrow!   What's on the docket: 💭 Lara Brownlow, Head of Channel Sales & Partnerships at LinkedIn, on building brand partnerships. 💭 Aneesh Lal, Founder of The Wishly Group, on influencer marketing truths. Subscribe at the link below so you can be the first to get your hands on the weekly pour every Thursday. ⤵️