Gener8

What happens when survey insights meet real-world behaviour? Using Gener8’s single user ID connection, it's possible to draw comparisons between the declared survey responses and the actual behaviours of users. By analysing the survey respondents’ average number of food delivery orders over the past 90 days and comparing this data to their answers in the Gener8 Snapshot survey, we were able to uncover, validate, and confirm some fascinating relationships. Full article - https://lnkd.in/ei3MEKsQ #DigitalMarketing #Insights #Research #Deliveroo #UberEats

We're proud to have supported Captify® with their Q4 travel insights. Dive into the full report now! #Research #Insights #PassiveData

Seeking to explore data for the travel sector, we examined Gener8’s Pageview and App Usage datasets in conjunction with running a bespoke travel-centric Gener8 survey. While each of our datasets are incredibly powerful on their own, combining datasets through a persistent user ID unlocks even greater research potential. So, what are the key multi-source analysis use cases for travel? Full article - https://lnkd.in/e5s3AZQZ #DigitalMarketing #Insights #Research #Travel

Are winter vacations the choice of the wealthy? Our research found that those who have made winter-related holiday web journeys over the past 12 months index with having a higher income, with the gap between the winter and summer cohorts growing as the income levels increase. This is likely because winter holidays tend to be more expensive due to holiday markups and peak season pricing, so those earning more are more likely to afford them. The ability to create custom audience cohorts and sub-cohorts for analysis from Gener8’s passive data is both a powerful and malleable tool for those looking to uncover meaningful insights from validated audience behaviours, fast. Full article - https://lnkd.in/e5s3AZQZ #DigitalMarketing #Insights #Research #Travel

Will Carlsberg’s proposed merger with Britvic be approved by the Competition and Markets Authority? With popular soft drink brands like Pepsi, Fruit Shoot, and Tango already part of Britvic's portfolio in the UK, the Carlsberg Group is poised to become a major contender in the soft drink market, capturing a market share equivalent to 68% of Coca-Cola's. Our data indicates that there is minimal overlap between Carlsberg Group and Britvic, both in terms of the categories of drink brands within their respective portfolios and the demographics of their consumer bases. Acquiring Britvic will position Carlsberg as a significant player in the UK soft drinks market. However, this move is unlikely to reduce competition or increase market concentration, suggesting that the CMA is likely to approve the merger at Phase 1. #DigitalMarketing #Insights #Research #Carlsberg #Britvic

Is your web browsing behaviour... predictable? Whilst each of us has our own distinct browsing habits and online preferences, certain broader patterns emerge when we zoom out to examine the collective web behaviour of the UK population. For instance, it's possible to reveal and compare the extent to which men have a strong presence on Society platforms like Facebook and X, as well as Automotive websites. In contrast, women often have a significant presence on sites related to Family & Parenting, such as Mumsnet, as well as those focused on Style & Fashion, like Asos and Look Fantastic. For digital marketing professionals, particularly media planners and audiences teams, this macro-level insight can be crucial for developing campaign media plans and detailed profiles of target audiences across various site categories. From there, deeper analysis can then uncover demographic differences between your website audience, that of your core competitors vs. the category at large. Read the full article - https://lnkd.in/eFkYD7jv #DigitalMarketing #Insights #Research

A mattress offer too good to be true? Emma, one of the biggest-selling mattress brands, has been in the news this week after its sales practices were investigated by the Competition and Markets Authority (CMA). The UK watchdog took Emma to court for allegedly misleading shoppers with tactics such as sale countdown timers and extensive discount offers, when in reality only a few products were sold at full price. We dug into the data, and found that 43% of Emma site visitors also visited close mattress competitor sites. This suggests that this is a highly competitive space, with many of those in-market for a mattress going through a research and evaluation journey between different brands prior purchase. Perhaps this is why behavioural science principles were utilised so strongly on the Emma website in an attempt to increase conversion over competitors? #DigitalMarketing #Insights #Research #Emmamattress

Who is most excited about the new Call of Duty that launches tomorrow? By connecting the Gener8 Pageviews dataset to the YouTube API, we are able to delve deep into YouTube consumption patterns for Call of Duty: Black Ops 6 across our extensive panel of users. Discover the full suite of use cases in the full article - https://lnkd.in/eMnQnHhZ #DigitalMarketing #Insights #Research #CallOfDuty

Were Amazon Prime’s Big Deal Days a… big deal? Focusing specifically on coffee-related searches, last week's Prime Big Deal Days saw a remarkable 6.5x surge in search volume on the platform. This promotion effectively generated an unseasonal spike in demand, a phenomenon not mirrored across general search engines. To contextualise, this peak was second only to July 16th Amazon Prime Day launch, with coffee-related interest being just 4% lower. Discover how you can power your decisions and gain a competitive edge from our behavioural truth set by contacting us today! #DigitalMarketing #Insights #Research #Amazon

It’s not ‘last-minute shopping’ if it arrives before the family gathering! While search engines see a surge in toy-related searches in mid to late November, the peak on Amazon occurs later, typically around the second week of December. This is likely driven by the surge in last-minute gift shopping, where the December peak highlights the strong trust users place in Amazon's ability to deliver presents on time for the big day. Full article - https://lnkd.in/ecN7aTtn #DigitalMarketing #Insights #Research