GEEIQ

Paris Hilton on Roblox. The US Tennis Opens on Fortnite. Christian Louboutin on ZEPETO. In H1 2024, 312 brands activated on gaming platforms. But here’s the key to success: choosing the platform that aligns with your brand’s goals. Our latest blog breaks down how top gaming platforms like Roblox, Fortnite, and Minecraft can help you hit marketing KPIs. Key insights include: 👫 Which platform demographics align with your audience 🎮 The core game mechanics that make each platform unique 📊 Data collection capabilities across these platforms Discover the strategies that help brands make an impact in virtual worlds. Link below 👇

🚨 Final call for our webinar tomorrow! 🚨 Discover why over 100 brands - including Disney, Nike, and LVMH - have invested in GEEIQ’s official data partner, ZEPETO, to connect with its 20 million monthly active users. Reserve your spot now!👇

💡 How are brands like Nike, Samsung & MLB tapping into 20 million MAU's to create immersive and measurable marketing moments for Gen Z? In Thursday’s webinar with GEEIQ data partner, ZEPETO, we’ll be looking at: 🌏 The prominence of Gen Z in ZEPETO's growing global audience 🎨 How ZEPETO works for immersive brand marketing 🤝 How our new data partnership makes measuring success simple 👜 What made Coach's recent activation a first of its kind 👀 What the future looks like for brands on ZEPETO in 2025 & beyond Hear from: 🕹 Annette Lee (이예전), Lead of Global Business Development (ZEPETO) 🕹 Charles Hambro, CEO & Co-Founder (GEEIQ) 🕹 Carolina Nasr, Senior Account Manager (GEEIQ) Register now and don’t miss out (link in comments). 👇

In July 2024, Maybelline took over Roblox's Paradise Island RP to celebrate its Sunkisser Blush. So, what kind of results did this GEEIQ partner see? ☀️ High engagement. 42 minutes of average engagement from users who redeemed Maybelline's virtual items. 💄 Product education and impressions. Mini-games showed that applying Sunkisser liquid blush is as easy as dot-dot-blend. Overall, the brand received 38.5 million impressions and 2.4 million mini-game playthroughs. 🤝 Driving brand interest. The integration saw 25 million item try-ons, indicating strong interest in Maybelline’s community-focused UGC items. All in all, this was a highly successful beauty brand activation. Shout out to everyone involved. 👏 💅 Maybelline New York: Emily Arkells | Alexander Sebelen | Olivia Raymundo 🕹 Super League : Lina Akkad | Katie Lovato | Zoë Meinelschmidt | Rhiannon A. | Harris F. | Kristin Kingsmore Roberts 📈 GEEIQ: Craig Tattersall | Salma Diaz Gil 🎮 Roblox: Jana Barocas | justine H. | Angela Wei

GEEIQ has been named one of the most loved companies on Welcome to the Jungle! 🏆 This recognition reflects the team’s commitment to creating a supportive, dynamic workplace that stands out to top talent. At GEEIQ, we’re not just shaping the future of virtual worlds and gaming for iconic brands like H&M or L’Oréal. It’s deeply important to us that we’re fostering a culture where our people thrive. What makes GEEIQ special? 🎉 Monthly work socials to connect and celebrate wins as a team 👫 A dynamic team working in an exciting new industry 🚀 Opportunities to grow with a company redefining the marketing landscape Huge thanks to the entire GEEIQ team for making this possible, with special recognition to Olivia Moore, our People Manager, for her incredible leadership! 🎊 Excited to join one of the most innovative teams out there? Keep an eye on our careers page—we’d love to hear from you!

GEEIQ is live at Web Summit in Lisbon! 🇵🇹 Meet us to see how GEEIQ’s platform empowers brands to launch, measure, and scale in virtual worlds like Roblox and ZEPETO. Learn how our experts have crafted award-winning activations for brands like Tommy Hilfiger and L'Oréal. You still have time! Catch Harrison Gutteridge and Keegan Creighton at stand G108. #WebSummit

GEEIQ case study: Coach’s first marketing campaign on Roblox and ZEPETO hit 1.2 million visits in two days. What results did they get in a month? 👇 🌼 13 million visits. GEEIQ partner Coach got in front of Gen Z players quickly through integrations into Fashion Famous, Karlie Kloss’ ‘Fashion Klossette’, and a video booth on ZEPETO. 💗 4 million virtual try-ons. Coach’s exclusive item drops sold out in under three hours each time. It was the first brand to launch limited items on ZEPETO. ⭐ 10,000+ organic posts. The campaign went viral on social media, with user-generated content generating 30 million views and 3 million engagements. 🌸 2.47 million votes. Coach’s avatar styling competition, the first for brands on ZEPETO, set new records for engagement. David Lehman, Digital Director at Coach, expanded on the project: “The strategy we developed together [with GEEIQ] fundamentally supported our business goals and ultimately helped us break through to an entirely new audience.” Congratulations to Giovanni Zaccariello and David Lehman on this campaign! Get the full story in our latest case study. You know where to find the link. 👇

In our latest case study, we look at how GEEIQ partner Coach’s ‘Find Your Courage’ campaign took a multi-channel approach to virtual worlds, reaching 13 million visits in just one month.👇 👜 Awareness: Over 10k organic user-generated posts were created, reaching more than 30m views and 3m engagements. 👡 Engagement: In ZEPETO, the brand saw 4m virtual item try-ons as well as 2.47m votes cast in their on-platform styling competition. 👢 Sales: Virtual item sales exceeded benchmarks by 16%. Translating this campaign into virtual worlds was more than just a brand awareness play. Coach focused on community empowerment through self-expression, it bridged story-telling across multiple channels, and set a new standard for engaging Gen Z on a global scale through gaming. Dive into our Coach case study to learn more about the strategy, insights, and results behind this campaign. Link in the comments 🔗

Win Gen Z ✅ Hit marketing KPIs ✅ Drive brand innovation ✅ Join our upcoming webinar to see how brands like Coach can leverage the new GEEIQ x NAVER Z (ZEPETO) partnership to capture Gen Z’s attention on a global scale. Hear from industry experts: 🎙️ Charles Hambro - CEO & Co-Founder of GEEIQ, who has helped build gaming strategies for Walmart, Elton John, and Gucci. 🎮 Annette Lee (이예전) - Lead of Global Business Development at ZEPETO, a fast-growing virtual platform with more than 20 million monthly active users around the world. 👜 Carolina Nasr - Senior Account Manager at GEEIQ and strategist behind Coach’s ZEPETO campaign. Secure your spot - register below.👇

Last week, Fortnite saw its second biggest player count yet, hitting 9.8 million concurrent players. How? The platform has combined nostalgia and cultural relevance. It reintroduced its classic ‘Chapter 1’ and ‘Chapter 2’ maps, while also teaming up with popular rappers like Snoop Dogg, Eminem, Ice Spice, and Juice WRLD. Harrison Gutteridge, who has worked on virtual strategies for L’Oréal and Tommy Hilfiger, explains that, “Collaborating with artists like Juice WRLD and Ice Spice brings new depth to the platform. They’re not just popular artists—they align with Fortnite’s Gen Z audience. Ice Spice in particular taps into a younger female demographic.” Tom von Simson, who has worked with Elton John and Walmart, says “For legacy artists like Snoop and Eminem, it’s not about releasing new music; it’s about reaching new audiences. With Snoop Dogg’s virtual concert streaming in Times Square, we’re seeing a true crossover between the physical and virtual worlds, engaging fans in both and innovating within Snoop Dogg’s brand.” According to GEEIQ data, the year so far has seen 43 Musician as well as Media & Entertainment activations in Fortnite. That’s a 65% increase from last year’s 26 activations. Fortnite is redefining the intersection of music, gaming, and culture, unlocking new opportunities for fan engagement. Curious about the future of virtual concerts? Check out our blog for deeper insights. 👇