Ginger Leadership Communications

Today I tried to write a post about how I'm not a natural salesperson... but failed to find the words to articulate the point (which, ironically, may prove the point better than anything I could have written 😂). In my defence, I was pretty busy at The Say Gap conference, trying to learn how to use storytelling to convey a lasting and powerful message. A few takeaways from the brilliant sessions by Sarah Lloyd Hughes of Ginger Leadership Communications: 1️⃣ start by working out where you want the story to take you 2️⃣ then identify the starting point 3️⃣ explain the obstacles between the 2 points 4️⃣ use interesting and descriptive language. You may have to bear with me over the coming weeks as I try to put my fledgling storytelling skills into practice... watch this space. Many thanks also to Caroline Hill, Dana Denis-Smith, Claire Sanders and Bríana McCrory for a panel session that was as inspiring as it was insightful. What are your most powerful sales techniques?

Welcome to the EG Real Estate Futures today we are holding our 7th annual Future Leaders Summit and our 2nd Starting Out in Real Estate initiative Todays theme is ‘the place to be’. Samantha McClary, editor at EG says: “Real estate is the place to be. Here is the place to be.” Kicking off the event Sarah Lloyd Hughes of Ginger Leadership Communications encouraged “big talk” connection and change as the incredible group of seven speakers including Kitty Eyre, Avneeth Fernandes, Victoria Whiteley MRICS, Manuela A., Michael De Los Santos Samson, Will Game MRICS, Carolyn Morgan-Welker talks about effecting change in real estate. #realestate #theplacetobe #futureleaders #gingercommunications

I’d never visited Dubai before. I had my preconceptions (too hot, too touristy) but was surprised by how much I enjoyed and admired its gleaming, vertical ambition. That was just a first impression – but I was keen to understand more about the place and its people. I was there with my friend and fellow Ginger trainer Robin Bayley to deliver a five-day leadership communications programme to a group of senior leaders from Dubai’s Chamber of Commerce. We were working in one of the newer five-star hotels on the Dubai Creek, with its view across to the famous city skyline and the Burj Khalifa. As training venues go, it was hard to beat. The service was exemplary. Nothing was too much trouble for the hotel’s friendly, smiling staff. Dubai prides itself on its welcome and hospitality – and we experienced that from beginning to end. What touched me, though, was the pride and passion our delegates had for their city, its people and its culture. Their key ethos is, ‘We don’t take sides’ – there’s a welcome for everyone. That’s why there are 200 different nationalities living in Dubai. The participants began by telling us about the benefits of living and working in Dubai; by the end they were showing us through the power of storytelling. Now I feel the beating heart that lies beneath the skyscrapers. Have you ever been surprised by a place you had preconceived ideas about?

Storytelling Masterclass with Ginger Leadership Communications Bombarding people with facts and figures or showcasing intricate infographics may look impressive, but it won't capture people's attention or move them into action in today’s fast-paced world. Converting complex information into accessible, relatable stories, ultimately fosters stronger engagement and alignment and increases trust and buy-in for your ideas. For the last 5 years, Ginger has partnered with Microsoft, delivering storytelling training and coaching to hundreds of MS employees globally. Our expertise in decoding complex ideas into powerful business narratives has helped business leaders and technical experts seamlessly integrate stories into their business efforts, leading to increased buy-in, sales, customer loyalty, and growth. To make the most of this workshop, we encourage you to come prepared with a story, topic, or upcoming presentation idea that you can explore and develop with expert guidance. Don't miss out on this chance to create powerful business narratives and gain renewed insight into the relevance and power of storytelling in business. Standard Price: $4950 IAMCP Member Price: $0 Intro offer Max. participants: 50 to ensure active participation and engagement “Ginger knows the value of their storytelling coaching - they take it seriously because the results are seriously impactful. They move people through their learning curves at the same time, making it fun and confidence building.” Elaine Hovey, Microsoft “Loved the practicality and real-time coaching... I am amazed that I went from zero to hero with a story over the course of two sessions!“ Sarah Apel, Azure GTM Managers Click here to register for the session https://buff.ly/4bj92k1 #microsoftpartners The WIT Network Women in Cloud Black Channel Partner Alliance Joanna Josefina Thomas Carlinde Kallianiotis Meghan Chipman Lillian Larsen Sugeshni Subroyen Plamen Mateev Francisco Racionero Richard Hughes Guy Rowson aaron hui Fabrizio Benvenuto Anders Grönlund Judy Nichols AJ Ansari

Over the last four weeks, 50 #BigHanders have gone through presentation training. Each Friday afternoon, we got together (virtually) and got to focus on building our own personal & collective communication & presentation skills. I enlisted the help of the wonderful Ginger Leadership Communications to run the sessions and covered everything from getting the basics right, to storytelling to effective comms in a virtual world! The goal was simple - enable greater confidence in our presenters to drive greater value for & engagement from our participants! Why? In a world where every marketing touchpoint can impact the buying journey, we are placing a big focus on driving the extra 10% of value across everything we do! While a lot of these marginal gains will be driven by data & insights (as I shared on the podcast with Karen published last week - link below in the comments) and the use of AI, improving on the fundamentals & human elements cannot be forgotten! People buy from people! 👭And we’ve a great group of legal experts within BigHand with great stories to tell that will help our wider community! So, if you’re joining any of our upcoming webinars & events - look out for our new & improved skills! 😜 Special thanks to the Aneesa Chaudhry, Robin Bayley, Nicky Moran, Kate Barker, Claire Miller & Sarah Lloyd Hughes for facilitating such fantastic sessions! And thanks to all the BigHanders for showing up with such energy, enthusiasm & openness to learning! 💙 Lots of little things can make big things happen! #LegalTech #GrowthMindset #marginalgains #customerengagement #b2bmarketing #presentationtraining BigHand

EG’s annual search for at least one ‘wildcard’ to join their award-winning Future Leaders programme has begun! I was lucky enough to be a part of the 2023 cohort. It was the most incredible experience - the training from Ginger Leadership Communications is world class. The EG Future Leaders project seeks to bring together people from under-represented groups across the real estate sector. Nuveen, a TIAA company are proud to sponsor this fantastic programme alongside Knight Frank, CBRE UK and Clyde & Co. This sponsorship enables EG to offer at least one slot on this intensive public speaking training programme to someone who may not otherwise have this opportunity. Could that person be you? Find out more and now to apply here: https://lnkd.in/etMKjC_b #RealEstate #EGFutureLeaders

Love this article on storytelling to improve impact and relatability, whether you choose those stories to be personal or not. Thank you Esther Choy for the share. https://lnkd.in/eqCsSxvw Also why I'm delighted Hitachi Digital, Hitachi Digital Services and Hitachi Vantara will be partnering with Ginger Leadership Communications again this year for their Amplify program, helping leaders tell their impactful, authentic stories to thousands. Sarah Lloyd Hughes, Kate Barker, Gail Lillian, Joanna Josefina Thomas, Robin Bayley, Luke Gregorczyk, Jen Bruno.