Gousto

Gousto

Food and Beverage Services

London, London 97,330 followers

Put dinner back in the spotlight with 250+ show-stopping recipes a month from the UK’s best value recipe box 🍳

About us

We believe home cooking is important. But in today’s busy world, it’s often the first thing to go. With Gousto, you choose recipes you’d like to cook and ta-dah! We deliver the perfectly measured ingredients. Skip the supermarket queue, and create delicious meals to share with those you love. The story so far: Timo (our founder) fondly remembers the family dinners of his childhood, evenings filled with laughter, conversation and new flavours. That’s why he created Gousto, to help today’s busy families come together over a good home-cooked meal. Rated 5 out of 5 by The Sunday Telegraph and ‘Best Buy’ by Independent.co.uk. We’re also one of the fastest-growing companies in the UK. We’ve built an incredible team of passionate, visionary people who are driving the business forward at speed. Sound like you? Get in touch.

Industry
Food and Beverage Services
Company size
201-500 employees
Headquarters
London, London
Type
Privately Held
Founded
2012

Locations

  • Primary

    Shepherds Building Central

    Charecroft Way

    London, London W14 0EH, GB

    Get directions

Employees at Gousto

Updates

  • View organization page for Gousto, graphic

    97,330 followers

    New research from our Ultra-Processed Plates report reveals that convenience is the #1 barrier to healthy eating. Time is tight, and too often, quick fixes mean sacrificing nutrition. But convenience doesn’t have to come at the expense of health. Our nutritionist Sarah Bella Fancourt chats with Dr Hilary Jones MBE about how these challenges are fuelling the UK's obesity crisis—and how we can turn the tide. At Gousto, we’re making nutritious scratch cooking the easy choice by: 🍅 Delivering fresh, pre-portioned ingredients straight to your door 🍳 Doubling our menu to serve up 500 monthly recipes (that change weekly!) 🥗 Offering at least 65 healthy recipes every week… 150% more healthy options than last year ⏱️ Introducing more recipes that require just 15 minutes or less to cook 🚀 Trialling next-day delivery to make dinnertime faster than ever With tailored options like Calorie-Controlled, Veg Boost, and Protein Hit ranges, we’re cooking up even more solutions to help you thrive in ’25. Find out more on this in part 2 of Sarah's chat with Dr Hilary here 👇

  • View organization page for Gousto, graphic

    97,330 followers

    'Our health will suffer if we continue to rely too heavily on the ultra processed foods'. The UK is the world's second-largest consumer of ultra-processed foods (UPFs), with nearly 60% of our daily energy intake coming from these foods. Our new Ultra-Processed Plates Report, created with Dr. Hilary Jones MBE, reveals some key challenges: 👉 60% of people don’t know the long-term health risks of UPFs. 👉 65% say it’s too tricky to avoid UPFs. 👉 75% want to eat healthier but feel they don’t have enough time. While UPFs aren’t all bad, Dr. Hilary warns that relying on them too much at the expense of fresh, nutrient-rich foods could serve up serious long-term health issues. The good news? Cooking from scratch with fresh ingredients can help you get the balance right and we’re here to make that as easy as possible.👩🍳 We’ve doubled our menu to 500 monthly recipes 🌟our biggest menu ever!🌟with 150% more healthy options than last year, and just 11% UPF ingredients. Tune into part one of Dr. Hilary’s conversation with Gousto’s nutritionist Sarah Bella Fancourt, as they dish out insights on UPFs, eating habits, and how to bring balance back to your plate. 👇

  • View organization page for Gousto, graphic

    97,330 followers

    We’re proud to share that our climate targets have been officially verified by the Science Based Targets initiative (SBTi)—the gold standard for setting credible, science-backed emissions goals. This makes Gousto the first recipe box company globally to achieve this milestone! Here are three of the targets we’re committing to: ✅60% reduction in absolute Scope 1 emissions (direct operations) by 2030. ✅52% reduction in Scope 3 emissions (everything from sourcing to delivery) per portion sold by 2030. ✅Net Zero across our entire value chain by 2050—aligned with the Paris Agreement goal to limit global warming to 1.5°C. How are we making it happen? 💡Decarbonising our operations through energy efficiency measures, removing gas, and increasing solar power generation 🌱Partnering with suppliers to support more sustainable farming practices 🥘Expanding our range of lower-carbon recipes like the delicious Two-Lentil Dal With Spiced Aubergine

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  • View organization page for Gousto, graphic

    97,330 followers

    2 Million Meals Donated 🎉🎉 We partner with the brilliant FareShare UK, to donate any surplus food or undelivered recipe boxes to people who need it most. A whopping 2 million meals have now been donated to charities and community groups across the UK. We're really proud of our work together, tackling food waste, whilst redistributing nutritious and delicious meals to vulnerable people.

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  • View organization page for Gousto, graphic

    97,330 followers

    🎬As Piece by Piece, Pharrell Williams' LEGO biopic hits cinemas, Anna Greene, Gousto's VP Customer, shares 5 key lessons marketers can learn from Pharrell:  1️⃣ Lead with Curiosity  2️⃣ Tell Your Brand’s Story in Interesting Ways  3️⃣ Make Culture Part of Your DNA  4️⃣ Pursue Collaborations That Push Boundaries  5️⃣ Tap Into the Power of Your Community #MarketingTips #PharrellWilliams #CreativeStrategy Read the MAD//FEST article here 👇

    Five things marketers can learn from Pharrell Williams

    Five things marketers can learn from Pharrell Williams

    madfestlondon.com

  • View organization page for Gousto, graphic

    97,330 followers

    Christmas dinner in under one hour? Yes it's true. We're taking the hassle out of festive feasting with our 2024 Christmas Express range. Featuring delicious time-saving twists on favourite festive treats, you can spend less time in the kitchen and more time celebrating. 🥳 Say goodbye to the big piles of washing up with one-tray wonders like the festive tartiflette, packed with sausage and sweet onion. Or have cranberry and sausage stuffing gnocchi on the table in 10 minutes flat. For something extra special, there’s a goat's cheese venison burger with rosemary potatoes and plum-glazed duck with roasted crushed potatoes and Chantenay carrots—which can be prepped in 5 minutes. With dinners this quick and easy, it really can be Christmas everyday.🎄🎄

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  • View organization page for Gousto, graphic

    97,330 followers

    🌍 Change is Needed in the Food Industry 🌍 Did you know that our global food system is responsible for 30% of greenhouse gas emissions, 80% of deforestation, and is the leading cause of biodiversity loss? As a player in such a high-impact industry, we have a responsibility and an incredible opportunity to drive positive change. Our goal is for every Gousto meal to leave the world better off, and our 2023 Impact Report shows just how far we’ve come: 🥕 42% Reduction in Food Waste With food waste down to just 0.44%, we’re aiming for a 50% reduction by 2030. 🌱 Lower Carbon Impact We cut our carbon intensity per portion by 8%, and our decarbonisation targets are now under review by the Science Based Targets initiative, bringing us closer to our climate goals. 🍲 Supporting Communities Through our partnership with Fareshare, we donated 201.2 tonnes of food last year -- that's nearly 500,000 meals for those in need. ♻️ Eco-Friendly Packaging 74% of Gousto's own label packaging is recyclable, moving towards our goal of 100% by 2025. 💪 Healthier Choices 36% of our menu is designed to be healthy, and over a third of all meals sold last year hit our healthy standards We’re just getting started. Positive change is achievable in the food industry and beyond... so let's get to work! 💚 Read our 2023 Impact Report in the link in comments 👇

  • View organization page for Gousto, graphic

    97,330 followers

    Too much on your plate? 🍽️ You're not alone. Today's world is more overwhelming than ever, and according to our research, meal planning, grocery shopping and feeding fussy households is even more stressful for Brits than managing their finances. That's where Gousto comes in. We take on your mealtime mental load to make planning, cooking and eating dinner as effortless (and delicious) as can be. From unrivalled recipe choice to delivering quality and precise ingredients directly to homes, we do the hard work so you can focus on the best bit - the cooking. Now we're taking this one step further, inviting the nation to get their mealtime struggles off their plate and onto ours with a limited-edition plate range created in collaboration with Margo Mc Daid. The Off My Plate ceramic plate range is inspired by the nations' mealtime mental load with lines such as “No more forks to give”, “Smash avocados, not plates” and “Make linguine, not lists”. If you fancy getting your hands on one, head to gousto.co.uk/offmyplate and tell us what mealtime woes you want us to take off your plate. Enter by 12th November, T&Cs below: https://lnkd.in/d9KnH2nd #mealtimementalload #mentalload

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  • View organization page for Gousto, graphic

    97,330 followers

    Good Housekeeping has voted Gousto as Best Recipe Kit 2024🎉🎉 The lucky panel of testers reviewed the recipe kits based on the overall experience, including delivery, how easy the recipe was to follow, value for money, and of course, how delicious the final dish was. 😋 Our Char Siu-Style Pork Bao Buns were described as an absolute flavour bomb. And they say 'We’re big fans of Gousto here at the Good Housekeeping Institute; reliable delivery, slick app ordering and straightforward, seasonal recipes — what’s not to like?' We couldn't agree more! #BestRecipeBox #Gousto #TasteTestWinner #GoodHousekeeping

    7 best recipe kits, expert tested

    7 best recipe kits, expert tested

    goodhousekeeping.com

  • View organization page for Gousto, graphic

    97,330 followers

    🚀Growing at Gousto🚀 We're hungry for personal and professional growth. We believe curiosity fuels success, and our Learning & Development initiatives are here to spark it💡 We're excited to have launched our first-ever Nourish Programme, a nine-month journey designed to empower our people managers. Through this programme, we’re boosting development and confidence in three essential areas: 🌟Managing & Developing People   🌟Delivering Results   🌟Shaping the Future Our people are the secret sauce to our success. With our core ownership principles of Dream, Deliver, and Care, we’re building a culture where everyone can thrive and shape the future, both for themselves and for Gousto.

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Funding

Gousto 17 total rounds

Last Round

Debt financing

US$ 24.1M

See more info on crunchbase