George P. Johnson UK

Good news for the UK events industry! According to the latest IPA Bellwether Report , events marketing has emerged as a key growth area heading into 2025. With a robust net balance of +15.5%, it holds the second-strongest outlook among all marketing channels. As highlighted in this report, businesses are increasingly leveraging events to nurture meaningful, face-to-face connections in an optimistic trend in live experiences. Let’s continue to elevate the power of experience marketing in 2025! #ExperienceMarketing #MarketingTrends2025 #IPABellwether https://lnkd.in/ewcGyjXU

GPJ UK team is so proud to have played a key role creating a harmonious operational delivery for Workday Rising EMEA 2024, a complex, multi-day event bringing together Workday customers, prospects and partners to engage and educate on Workday products and expertise. We partnered with Workday across a range of areas, including venue and logistics management, registration, keynote and the execution of the Executive Symposium and Customer Appreciation Party, contributing to a memorable experience for over 5000 attendees at Workday’s flagship event.  #wdayrising #experiencemarketing #GPJUK Helen Georgiou

I just got back from a fantastic week at CES! What a great way to start the year. It was inspiring to see the incredible work from George P Johnson Experience Marketing across several of our global offices. I was also able to spend some time with several amazing clients! And I got to kick the year off by connecting live and in-person with a number of my friends and colleagues. So fun! It's been nice seeing some of the trends people have been sharing. It's so interesting to see the experience through different eyes. I thought I'd share some of the things that stuck with me. Looking at the technology through the experience lens, there were some trends that I'm sure will impact some of the experiences we get to bring to life this year. ⭐ The future is clear... Transparent displays reached a new level. Super thin, lightweight, vibrant color…and near glass-like transparency. While not new, they definitely unlocked a new level.  ⭐ Flat screens, round stories... Multi-screen storytelling hit a new high. Immersive experiences using screens to create mood, imagery, and layered storytelling. Again, not a new thing, but the number of brands doing it well was impressive.  ⭐ Putting the motion in motion picture... Screens were not just a static canvas for dynamic content. The screens moved, adding depth and motion, transforming displays into dynamic, sculptural elements.  ⭐ Enough talk, AI means action... The AI narrative shifted. Generative AI wasn’t served up as something that might unlock future potential. There was a big shift toward practical, impactful AI application. Rather than trying to tell stories around what could be, the focus seemed to be more about demonstrating what is. ⭐ Robots, robots everywhere... From autonomous farming to bartending to exoskeletons to lifelong companions, robots were everywhere. The variety of form and function was incredible. And the huge focus on telling normal, everyday stories around these (until very recently) not so normal interactions tells me we’re about to start having and creating way more robot experiences over the next couple of years. Admittedly, it was a packed trip for me. I definitely couldn’t explore as deeply as I’d like. I’m sure I missed a ton. For others that were there or followed along from elsewhere, did anything else catch your eye?

#CES2025 is wrapping up, but not before delighting audiences with what's to come. From groundbreaking tech reveals to immersive #ExperientialMarketing showcases, what stood out to you the most?

The buzz at #CES2025 is real, and together with our clients, we are in the heart of the action, getting a quick look at the latest experiences and sharing the newest insights from #LasVegas. #AI #BusinessTransformation #ExperientialMarketing

GPJ are looking for a Head of Integrated Production in our Dubai office.

On the eve of Christmas, all of us at GPJ UK want to express our gratitude to everyone who made this year so special: our talented colleagues, brilliant partners, and inspiring clients. Your trust and creativity make us who we are. We wish you a holiday season of joy, rest, and the company of loved ones. Here's to even brighter experiences in 2025!

ICYMI 👉 B2B is only boring if you make it boring! GPJ's Matt Box had an insightful chat about this with The Drum Network on their podcast. Listen here: https://bit.ly/4035cIA

As 2024 comes to a close, we’re reflecting on a year of non-stop collaboration, creativity, and connection! This Christmas, we're expressing our gratitude by supporting three incredible charities that bring hope and change to those who need it most: This year GPJ UK is proudly supporting: ✨ Better Bankside Helping our local community with food, shelter, and support services to assist individuals in finding safer, more stable living conditions. ❤️ Cardiac Risk in the Young (CRY) Offering life-saving heart screenings and support to families affected by undiagnosed cardiac conditions—a cause close to our hearts. 🌍 Barefoot College International Empowering women and girls in over 93 countries with skills like solar electrification and vocational training to create lasting change. If you're able to, please join us in spreading joy this season by supporting these inspiring organisations. Together, we can make a meaningful difference. Click for more information: https://bit.ly/3Bxm2pG #GPJUK #ChristmasGiving #betterbankside #CRY #cardiacriskintheyoung #barefootcollege #MakeADifference #Christmas2024 #OneGPJ

Starting as a junior in any role can be daunting. But Amy Nicholson, GPJ UK's Experience Strategist, used it as a strength. By having curiosity, a lack of preconceptions, and asking bold questions, it sparked new ideas for clients through fresh perspectives. Read her insightful article here 👉 https://bit.ly/4iCduOT