Grechka Buckwheat Super Grain

🌾 Buckwheat: The Next Big Trend in Health Foods 🌾 Buckwheat is rapidly emerging as the next big trend in health foods. According to The New York Times, "It's gonna be buckwheat's year," says Cathy Strange of Whole Foods Market. Featured in innovative NYC dishes and drinks like buckwheat teas, this versatile ingredient is gaining widespread popularity for its climate benefits, high protein, and fibre. Marie Claire highlights that buckwheat is a favorite among celebrities following the sirtfood diet, known for boosting serotonin and suppressing appetite. Adele, for instance, credits her shape to this diet. Vogue praises buckwheat’s health benefits, noting its nutrient density, high protein levels, antioxidants, and low glycemic index. It supports digestive health and is a staple on Gwyneth Paltrow’s goop website and among Slavic models. At Grechka, we're leading this trend with our premium buckwheat products. We proudly offer the only organic buckwheat in the market that has received the Nourish Award and Great Taste Award. Our delicious buckwheat teas are in high demand, with pre-orders streaming in and selling out faster than expected. 📢 This is a big shout-out to retailers: By adding Grechka products to your shelves, you'll meet the rising consumer demand for healthy, gluten-free options. Join us in embracing the buckwheat revolution! #HealthFood #Buckwheat #Buckwheatеa #Buckwheatrevolution #Grechka #Organic #GlutenFree #RetailInnovation #SirtfoodDiet #Superfood #HealthyLiving #femalefounders Jason Gibb Karen Green Nicki Stewart Diverse Fine Food Alexandra Foster Cillian Cook Remina Tiutión (Remi) Planet Organic Ltd Sophie Davies Helen Loughran Tiago Oliveira Louise Allen Maria Trapani Adrian Boswell Tara M. Partridges of Sloane Square Teals Somerset Darts Farm PANZER'S DELI & GROCERY Village Wholefoods Lucy Silver Ocado Group Selfridges Harrods Abel & Cole | B Corp™ App Danielle Roe Luxury Fine Living Holland & Barrett

**Key Takeaways from an Inspiring Evening with Giles Brook & The HUNGRY Podcast (Dan Pope)** This event was a goldmine of insights for challenger brands. A huge thanks to Dan and Giles for sharing their wisdom - it was great to connect and learn from so many brilliant founders in the room! Delicious dinner was an added bonus 😋. Here are some key lessons that really stood out: 🔹 **Nail one category first** – Focus on dominating one space before expanding into others. 🔹 **Keep it simple** – Speak directly to your core consumer first; only then think about scaling your message. 🔹 **Shopper vs. Consumer data** – They’re not the same! Understanding both is crucial for growth. For those thinking about investment, Giles highlighted what he looks for: ✔ **Founder** – The person behind the brand matters more than the product. ✔ **Strong gross margins** – A great product isn’t enough; financials must stack up. ✔ **Category size & scalability** – Can it travel and work globally? And where’s the industry heading? 🚀 **Protein** – The second wave is hitting the USA. 🦠 **Gut health** – Still a major trend. 🎯 **Personalisation** – “Ask 5 questions, get the perfect product” – the future is tailored. ⚡ **Nootropics & Simplification** – Smarter, more focused nutrition. Do not overcomplicate things - exactly what we stand for at Grechka Buckwheat Super Grain 😉 It was also fantastic to catch up with founders and advisors such as Warwick Smith, Henry Sether, Gaz Booth, Lilijan Sulejmanovic, Jessamy Beeson-Jones, Kieran South, Elin Roberts, Freya Twigden, Lauren O'Donnell - always inspiring to see what’s next in food & drink! Would love to hear what others think - do any of these trends resonate with you? #FoodInnovation #ChallengerBrands #Startups #Entrepreneurship #HUNGRY #podcast #investment

💡 One day she’s a ninja, the next she is a footballer. And why not? My daughter has decided she can be anything she wants. One day she is a ninja (because her big brother is), the next she is a footballer. And let’s not forget ballet - because clearly, why choose? And honestly? She’s right. That’s exactly the mindset I want her to keep. Because whether in sports, business, or anything else, resilience, passion, and self-belief are what truly matter. When we launched Grechka Buckwheat Super Grain, I learned this firsthand. From our first-ever buckwheat shipment arriving with stones (yes, actual stones!) to Amazon mishandling our products despite countless complaints, it’s been a journey of problem-solving, persistence, and refusing to give up. That’s why I love seeing BUY WOMEN BUILT teaming up with Manchester City Football Club ahead of International Women’s Day - showing young people, especially girls, that there are no limits to what they can achieve. Whether they want to build a business, become a footballer, or do it all - they absolutely can. So here is to the next generation of founders, footballers, ninjas, and ballerinas - because they don’t have to choose! 🙌 #BuyWomenBuilt #ManCity #DreamBig #BWBxCITY #BWBthisIWD

Did you know that buckwheat is set to become the next big thing in the world of healthy eating? Just like quinoa emerged as a staple a decade ago, buckwheat is poised to follow suit—and customers are already catching on. Packed with nutrients, naturally gluten-free, and incredibly versatile, buckwheat is the perfect addition to a wide range of products, from meal kits to health-focused snacks. Whether used as a base for bowls, a side dish, or a hearty breakfast porridge, it’s an ingredient your customers will love. As the demand for clean, simple, and nourishing ingredients grows, buckwheat offers a unique opportunity for brands to stand out in the wellness space. Now is the time to embrace this supergrain and provide your customers with something truly special. Get ready for the buckwheat revolution 🚀 #buckwheat #glutenfree #grechka #buckwheatrevolution

🚀 Grechka's 2025 Kickoff We’re starting the year strong with a +20% sales increase, new retail launches, and exciting partnerships. As demand for whole, simple ingredients grows, Grechka Buckwheat Super Grain is perfectly positioned to meet consumer needs. Check out our January wins 🥳 #Buckwheatrevolution #Buckwheat #wellness #supergrain #retail

The Future of Wellness is Here – And It’s More Thoughtful Than Ever The Global Wellness Summit has unveiled its 10 key wellness trends for 2025, and they paint a fascinating picture of where our collective well-being is headed. From Analog Wellness (a rejection of digital overwhelm) to Augmented Biology (harnessing science to enhance human health) to Sustainable Water Practices—wellness is evolving in new and meaningful ways. At Grechka, we see several of these trends deeply resonating with our philosophy and products: ✨ Analog Wellness – In a world of biohacking and AI-driven health solutions, sometimes the best thing we can do is return to simple, natural rhythms. Cooking a warm, nourishing buckwheat dish is a small act of mindfulness that connects us to tradition and presence. ❤️ Metabolic & Heart Health – With more focus on longevity and energy, nutrient-dense foods are in the spotlight. Buckwheat, packed with fiber, magnesium, and plant-based protein, supports blood sugar balance, cardiovascular health, and sustained vitality—no synthetic interventions required. 🌱 The Supplement Paradox – As people shift from pill-based wellness to whole-food nutrition, we stand behind the power of real, unprocessed ingredients. Buckwheat is a naturally gluten-free, vitamin-rich grain that doesn’t need a label full of additives to prove its benefits. 💧 Watershed Wellness – Sustainable agriculture matters. Unlike water-intensive crops, buckwheat is a climate-smart grain that thrives without excessive irrigation, making it an eco-conscious choice in a future where water conservation is a priority. These are just a few of the ways wellness is shifting—and how we align with this new movement. As trends come and go, one thing remains: true well-being is built on simplicity, quality, and sustainability. #Grechka #WellnessTrends2025 #buckwheatrevolution #SustainableLiving #WholeFoodNutrition #Buckwheat

We’re thrilled to see buckwheat recognized once again in The Guardian latest article, where it’s highlighted as one of the key sources of fiber to include in your diet! At Grechka Buckwheat, our mission has always been to make this nutrient-packed, sustainable grain a staple in modern kitchens. Naturally gluten-free and rich in fiber, protein, and essential minerals, buckwheat is truly a superfood that promotes better digestion, heart health, and balanced energy levels. It’s exciting to see buckwheat listed among the foods that make a real difference to health and wellness. Let’s continue spreading the word about the benefits of this humble yet powerful grain! If you’re looking to add more fiber to your meals in a delicious and sustainable way, give buckwheat a try. Read the full article link in comments #GrechkaBuckwheat #femalefoundera #HealthyEating #buckwheatrevolution #Buckwheat

We're thrilled to see our Grechka Buckwheat Tea gaining popularity in wellness centers and cafés! 🙌 As a naturally caffeine-free and antioxidant-rich drink, it's no surprise that more venues are choosing it for their menus, catering to customers seeking healthier, unique beverage options. We've been working with some amazing cafés in Chelsea to explore creative ways to serve buckwheat tea – from iced tea infusions to wellness lattes and even pairing it with curated desserts! 🍵✨ The possibilities are endless, and we're excited to see how buckwheat tea continues to inspire innovation in the wellness and hospitality industries. To all café and wellness center owners: Let us help you add this superfood to your menu in new and exciting ways. Your customers will love it, and we'd love to collaborate! 💛 Have you tried buckwheat tea yet? Tell us your favorite way to enjoy it! 🌟 #GrechkaBuckwheatTea #Wellness #MenuInnovation #HealthyLiving #ChelseaCafes #WellnessTrends

We’re thrilled to share some exciting news! Nutritionist Jessica Shand has just released her new book, “Hormone Balance Handbook”, packed with practical advice and delicious recipes to help improve hormonal health and overall well-being. We’re incredibly proud that this book features three recipes using Grechka buckwheat! 💚 This is a significant moment for us. We’ve always believed that buckwheat is not just nutritious and versatile but also a true wellness product. Thanks to Jess’s book, its benefits will now reach an even wider audience. ✨ Buckwheat as a wellness grain is becoming an integral part of mindful and balanced living, and we’re honored to play a role in this journey. If you’re looking for inspiration, we highly recommend Jess’s book, available on Amazon, WHSmith and Waterstones. It’s sure to become a trusted resource for anyone striving to live in harmony with their body. #Buckwheatrevolution #HealthyEating #buckwheat #wellness

✨ Welcome to 2025 with Grechka! ✨ The health and wellness landscape is evolving. Consumers are moving away from extreme resolutions and quick fixes, like crash diets and rigid challenges, toward long-term, sustainable health solutions that fit seamlessly into their lives. According to Vogue Business, one of the key wellness trends for 2025 is a shift towards longevity and holistic health. People are seeking sustainable practices and simple, integrative solutions that promote well-being for the long term – a trend perfectly aligned with our philosophy at Grechka. 🌿 Our organic buckwheat grains and buckwheat tea are versatile, natural products that meet this growing demand for simplicity and sustainability. For businesses, this presents a unique opportunity: 🛒 Retailers and Food/Health Platforms: Cater to health-conscious buyers with our premium, protein-rich buckwheat products. 🫖 Wellness Centers: Introduce our nutrient-packed buckwheat tea, a proven success in wellness programs last year. This year, we are committed to building stronger partnerships with health and wellness experts and retailers to bring sustainable solutions to more people. Let’s make 2025 a year of balance, simplicity, and well-being – together. #HolisticHealth #Buckwheat #Sustainability #Grechka #Buckwheattea #WellnessTrends Malika Datta, LL.M. (UCL) Vasilisa Solo