Hall & Partners

Closing the gender gap: Brands have played a key role but there is still more that can be done In advance of International Women’s Day tomorrow, our UK partners Branka O. and Katie Warwick popped into the iconic AdWomen exhibit at the Museum of Brands in West London which was generously supported by WACL (Women in Advertising & Communications Leadership ), Advertising Association, ISBA and the IPA (Institute of Practitioners in Advertising). It was particularly impressive to see how we are now talking openly about women’s health, representing more diverse women in beauty, showcasing different types of family groups and dynamics for household products, and acknowledging that women can and do achieve success in sport. From Prudential’s We Wanna Be Together advert in 1991 aimed at women taking control of their own finances to the brilliantly funny Maltesers ads that focused on helping women keep their waistlines and their men happy, to a decade of Sports England’s This Girl Can campaign, there are some great examples of the brands that have worked relentlessly to bridge the gender divide and empower a generation of women. You can really see how much progress has been made. Despite this, gender inequality sadly persists and the consequences can be linked to real world harm. Gender is also more complicated and brands need to navigate that changing landscape and stay true to the human truths that connect them in a relevant way with consumers. Because we believe that women should be considered every day, we’ll be creating a series of thought provoking commentary and essential guidelines over the next few months for brands who want to do more to ensure that their representation of women as well as increasingly different, multi-generational and diverse households is going in the right direction. Watch this space. #celebratediversity #genderdiversity #internationalwomensday2025 #womenshealth Escalent C Space

AI is incredible, but synthetic data does raise a whole host of ethical challenges.    If you're at the Market Research Society (MRS) Annual Conference and want to know the challenges and how to navigate them, don't miss Farid Jeeawody's talk 👇 #MRX #Insight #Data

Antibody-drug conjugates (ADCs): revolutionising oncology for the last 25 years, but what's the next chapter? That's where it gets interesting. Dive into my latest contribution on the challenges and horizons of this game-changing modality Hall & Partners Escalent C Space Sujith Eramangalath

How should brands celebrate anniversaries - by looking back or using the moment to build future momentum?    The best celebrations go beyond nostalgia, turning milestones into meaningful customer experiences. Whether it’s easyJet personalizing travel memories, Nike championing the next generation of athletes, or Pandora launching collectible anniversary editions, the most successful brands make it about their consumers, not just their own legacy.   Farid Jeeawody, Partner at Hall & Partners, explores how brands can leverage anniversaries to drive engagement, strengthen loyalty, and future-proof their relevance.    Read more to discover the strategies that make brand birthdays worth celebrating. https://lnkd.in/emPRsvKw Escalent | C Space   #BrandAnniversary #Marketing #BrandStrategy

Is your brand tracking helping you make important decisions? Too often, traditional reporting methods - dashboards, PowerPoint reports, Excel files, and BI tools - fail to provide the clarity and context brand teams need to make strategic decisions.   In his latest blog, Art Stivison, Director of Enlyta Insight at Hall & Partners, unpacks the hidden shortcomings of these common approaches. He explores why static reports, slow dashboards, and siloed data prevent teams from uncovering meaningful brand intelligence - and how a more flexible, user-friendly approach can drive better business impact.   Click on the link below to discover how to transform brand tracking into a powerful decision-making tool. - https://lnkd.in/g-9A7zwC   Escalent | C Space #BrandTracking #DataDrivenMarketing #ConsumerInsights

🚨 Limited Complimentary Tickets Available for The Fight for Clarity! 🚨 In a world full of noise, uncertainty, and constant change, how can brands break through the chaos, forge meaningful customer connections, and drive sustained growth?   Following the massive success of our sold-out event with Richard Shotton on behavioural science, we’re excited to invite you to The Fight for Clarity, an exclusive in-person event hosted by Hall & Partners, C Space & Escalent. Join us on Tuesday, 1st April at Everyman Borough Market, London (2-6 PM) for an afternoon of valuable insights and forward-thinking strategies.   Expect thought-provoking panel discussions, an immersive customer safari, and networking with industry leaders over drinks and canapés — all designed to help you approach 2025 with clarity and confidence.   💡 Want to join us? We’re offering a limited number of complimentary tickets for select brands and agencies. Please reach out to someone from the H&P team or email us at marketing@hallandpartners.com.   For more event details visit: https://lnkd.in/gKTWgyFj   We look forward to seeing you there!   #MarketResearch #Insights #CustomerExperience #BrandStrategy #TheFightForClarity

Has creativity become the roadkill of advertising? As brands race for short-term results, creative brilliance is often left in the dust. Pre-testing has become more about passing "tests" than pushing boundaries. It's time to shift the narrative and champion creativity, with consumer insights driving the process, not stifling it. Dive into our blog by Katie Warwick, Partner for Hall & Partners, to learn why we should stop chasing scores and start creating ads that captivate, engage, and grow brands for the long haul! - https://lnkd.in/dkK9_SHn Escalent | C Space #CreativeDevelopment #BrandGrowth #MarketingStrategy

Oliver Hayward, Global Head of Enlyta Insights at Hall & Partners, recently highlighted the importance of unifying data to truly understand customer needs. Yet, 54% of organizations cite siloed data as the biggest barrier to delivering personalized experiences. Your brand tracking, social media, and website analytics teams all hold valuable insights - but if they operate in isolation, the full picture is lost, leading to inconsistent experiences, missed opportunities, and slow decision-making.  Want to change that?  At Enlyta Insights, we integrate brand tracking, customer feedback, marketing data, and business intelligence into one seamless platform. Instead of fragmented insights, you get a clear, real-time view of your brand’s health, performance, and opportunities.   Click on the link below to know more! - https://lnkd.in/gzhF6y6K Escalent | C Space #BrandIntelligence #MarketingData #CustomerExperience #EnlytaInsight

Curious about what’s next for marketing and research in 2025? Authored by James Gambles, Global Marketing Director at Hall & Partners, this blog explores the key trends shaping the future – from AI-powered insights to the resurgence of physical experiences, the evolution of brand purpose, and the growing demand for authenticity. Don’t just read about the future – get ready to shape it. - https://lnkd.in/gMry_Jbg Escalent | C Space #MarketingTrends2025 #BrandGrowth #BrandBuilding #ConsumerInsights

Are brands doing enough to prioritize mental health in the workplace? Amanda Kealey, US Partner at Hall & Partners, explores the shifting narrative around workplace mental wellness. With younger generations pushing back against "hustle culture," brands face a pivotal moment: adapt or risk losing their connection with employees and consumers. Leading by example, companies like ASICS are championing work-life balance, while Rare Beauty emphasizes emotional wellness - showing that brands genuinely aligned with people’s experiences foster deeper loyalty. Curious to learn more? Click the link below to discover how brands can move beyond surface-level gestures to create meaningful support for mental well-being in the workplace.  - https://lnkd.in/gDSN4QhH Escalent | C Space #MentalHealthMatters #BrandPurpose #GenerationReal