Hall & Partners

In today’s competitive world, distinctiveness is key to growth. It’s not just about being noticed – it’s about building mental availability and to be chosen ahead of others.   To achieve this, brands must shape what people SEE, FEEL, THINK, and DO – Hall & Partners’ proven strategic framework, grounded in behavioural and social science.   In the first video of our four-part series, we focus on SEE and explore why distinctive brands succeed. Featuring insights from behavioural science expert Richard Shotton and H&P Partner, Farid Jeeawody, this video reveals how embracing distinctivity across campaigns, experiences, and even breaking category conventions can set your brand apart.   Is your brand distinctive enough to be chosen? Watch now. Escalent | C Space #BrandStrategy #BehaviouralScience #ConsumerInsights #Events

Every great ad campaign is built on a foundation of powerful consumer insights. Strong brands don’t rely solely on creativity – they flourish by deeply understanding their audience.     In this blog, Joe Fullylove, Strategist at @H&P, delves into why ad planners and research teams must work hand-in-hand to craft brands that resonate emotionally and stand the test of time.   Click the link below to discover how collaboration shapes brand identity and drives proven long-term success. - https://lnkd.in/dFNK44Y8   Escalent | C Space    #BrandStrategy #EmotionalMarketing #ConsumerInsights #AdPlanning

In his latest blog, Ollie Binks, Operations Director of Innovation at Hall & Partners, asks the big question: Is AI living up to the hype, or have we set our expectations too high?    Drawing comparisons to the art of stage magic, Oliver explores the challenges of adopting AI in research – tools that promise innovation but often require immense preparation for modest returns. Yet, despite the hurdles, he believes the true potential of AI lies in how it enables researchers to refine their craft, uncover deeper insights, and challenge the norms of our industry.     "By taking small incremental steps, reinventing a wheel or two, challenging the norms, I think I can still find my showstopper," Oliver writes.     Curious about his perspective? Read more to discover why nuance, collaboration, and a healthy dose of curiosity could be the key to unlocking AI’s true magic. https://lnkd.in/giMN6Chn   Escalent | C Space #Innovation #ArtificialIntelligence #MarketResearch #DataInsights #ResearchTools 

🌟 Reflecting on our most subscribed event to date! 🌟   Yesterday, we had the pleasure of hosting our Breakfast with Richard Shotton event at Gordon Ramsay's Bread Street Kitchen, London. From an inspiring keynote to an engaging panel discussion, it was an unforgettable morning dedicated to “Applying Behavioural Science to Influence Choices.”   🎤 Highlights from the event:   ✨ Keynote from Richard Shotton: Richard captivated our audience with insights into what drives human behaviour, including live experiments aligned to our See, Feel, Think and Do framework. This session was brimming with real-world strategies our attendees could immediately apply to influence change.   🔥 Fireside Chat: After Richard’s talk, we had an engaging panel discussion with experts Heidi Krogstrup Pedersen (Pandora), Nathan Omare (SharkNinja), and Alice McGinn (Lucky Generals), moderated by Branka O. from Hall & Partners. The panel shared their unique insights on the role of behavioural science within insights, and how to leverage this to drive brand growth.   📣 What Attendees Said: Feedback was overwhelmingly positive, with comments ranging from: "Of all the insight events I've attended, it's up there as one of the best" to "Richard gave such a fascinating, thought-provoking talk, with some real practical advice. I thought the panel discussion was great too".   A heartfelt thank you to everyone who joined us and contributed to the success of this event. We'll be teasing insights from both the key note and the panel discussion over the coming weeks.    #BreakingHabits #MarketingInsights #BehaviourChange #EventRecap #HallandPartners #BeSci

Are brands doing enough to address mental health in the workplace?   Amanda Kealey, US Partner at Hall & Partners, examines the evolving narrative around mental wellness at work. With younger generations rejecting the "hustle culture," brands face a critical choice: adapt or risk losing relevance. Companies like ASICS are championing work-life balance, while Rare Beauty emphasizes emotional wellness, demonstrating that brands genuinely connected to people’s experiences build lasting loyalty.   In this blog, Gena Pemberton, Chief DEI Officer at Omnicom Health Group, shared her insights on the topic, stating, "Inclusivity isn’t about optics. It’s about making people feel seen, heard, and valued as humans." Want to know more? Click on the link below to discover how research suggests brands can move beyond surface-level gestures to support real mental well-being in the workplace. - https://lnkd.in/gDSN4QhH   Escalent | C Space #MentalHealthMatters #BrandPurpose #GenerationReal

Is your brand ready to stretch into new territory?    In her latest blog, Katie Warwick, European Partner at Hall & Partners, explores the risks and rewards of brand diversification. From Amazon's expansion beyond books to Virgin's ventures into airlines, a successful brand stretch requires more than just filling market gaps – it demands a deep understanding of your core identity.     Key insights include: - How to balance growth while maintaining brand distinctiveness   - Why some brand stretches succeed while others fail   - Common mistakes to avoid when entering new categories     If you're thinking about expanding your brand, this blog is packed with valuable insights to help you do it right! - https://lnkd.in/gEaU9gKt Escalent | C Space   #BrandStretch #BusinessGrowth #MarketingStrategy #BrandIdentity

We're thrilled to announce that our very own Michaela Fernando has been shortlisted for this year's The Research Society's Young Researcher Award! It's great to see her hard work and dedication being recognised beyond Hall & Partners and her respective clients – we're incredibly proud. Best of luck to Michaela and all the other talented Australian nominees!   Escalent | C Space    #YoungResearcherAward #ProudMoment #TeamTalent

🔥 Only a Few Spots Left 🔥 Don’t miss ‘Breakfast with Richard Shotton’ at Gordon Ramsay’s Bread Street Kitchen, London (Wednesday, 13 November, 8:30 am).   With 98% of tickets already sold, our premium event featuring best-selling author Richard Shotton is about to sell out.   Following Richard’s talk, we’ll hear from Pandora, SharkNinja, and Lucky Generals in a fireside chat on “Breaking Habits and Changing Behaviour,” providing practical strategies and fresh ideas to take back to your team.   Featured Panellists:  - Heidi Krogstrup Pedersen, Consumer Insights Manager, Pandora - Nathan Omare, EMEA Consumer Market Insights Director, SharkNinja - Alice McGinn, Strategy Partner, Lucky Generals Moderator:  - Branka O., Managing Partner (Europe), Hall & Partners This is your chance to network with top minds in the industry and unlock new insights into consumer behaviour. Tickets are going fast – secure yours today! If we sell out, sign up for the waitlist to be notified if seats become available. - https://lnkd.in/gjhHhTmJ   Escalent | C Space #MarketingEvents #ConsumerInsights #NetworkingOpportunity #BehavioralScience #HallAndPartners

Can AI and synthetic data reshape market research, or is the human touch still essential? In our latest blog, Farid Jeeawody, Partner at Hall & Partners; Abhinav Dua, Senior Vice President and Head of AI & Secondary Productization at Escalent; and Asha Parmar, Associate Director of Tech & Financial Services at C Space, explore the vital balance between advanced technology and human insight in creating authentic brand strategies. The article emphasizes that while AI can efficiently manage large-scale data, it’s human expertise that reveals the emotional depth driving consumer behavior. Curious to learn more? Click the link below to discover why combining technology with empathy is essential for creating impactful brands and how the future of brand-building lies in merging AI with human insights.- https://lnkd.in/gzsZBdKS #AI #SyntheticData #BrandStrategy #ConsumerBehaviour #MarketResearch

Gen Z is reshaping the ad industry, redefining workplaces, and influencing client-agency dynamics. So, how can agencies and clients evolve, thrive, and build stronger partnerships with this new generation?   At Hall & Partners, we know that staying ahead means recognizing and embracing these generational changes. Our latest research, in collaboration with the IPA (Institute of Practitioners in Advertising), delves into key questions: - What does Gen Z prioritize in the workplace? - How can businesses keep Gen Z engaged with their brands? - How will client-agency relationships evolve in 2024 and beyond? Download the full report to discover how workforce dynamics are changing and how to foster collaborative, multi-generational teams that fuel creativity. - https://lnkd.in/gZUyDwXs Escalent | C Space #FutureOfWork #GenZWorkforce #ClientAgencyRelationships #AdIndustry #AdLand #Creativity