Butterfly

We’re thrilled to welcome Leisha Olandj as Butterfly’s new Chief Growth Officer! At Butterfly, we thrive at both 10,000 feet and 2 feet, crafting Human Stories that create meaningful connections between businesses and their customers. These stories are the foundation of Bold Strategies that spark action, deliver results, and drive real change. With Leisha’s leadership, we’ll continue to unlock Vibrant Thinking: the kind that flies with customers and also lands within the business. Leisha’s career, like many of us at Butterfly, has been anything but typical. Her diverse background as a strategist, innovator, and entrepreneur equips her to work across all levels of the business, from high-level vision to detailed, commercially driven execution. She knows how to shape market-defining strategies, optimise commercial levers, and build alignment that delivers growth with measurable results. We couldn’t be more excited to see the shared belief she will help create across our clients’ teams, uniting them behind strategies that unlock growth that sticks. #ButterflyTeam #VibrantThinking #BoldStrategies

Wellbeing isn’t just about feeling good today; it’s about building a future where health, happiness, and purpose thrive together. On World Mental Health Day, we’ve been reflecting on how wellbeing has evolved from a narrow focus on fitness to a more holistic, inclusive approach. Consumers now seek balance across mind, body, and environment, embracing authenticity, flexibility, and sustainability. Gen Z is moving beyond self-optimization to embrace self-acceptance, while hybrid living and tech-infused spaces are reshaping how we approach health. Brands that offer authentic, integrated solutions will stand out in this evolving landscape. Get in touch to discover how we’re helping brands navigate this new era of wellbeing through our Human Stories, Bold Strategies, and Vibrant Thinking. #WorldMentalHealthDay #wellbeing #futuretrends

On this World Mental Health Day, we’re reminded that true wellbeing goes beyond just physical health; it’s about mental, emotional, and societal balance. Consumers are seeking long-term, holistic solutions that nurture the mind and body. Gen Z is leading the charge, embracing self-acceptance over perfection, while tech-infused environments and new approaches like microdosing are redefining what it means to live well. Dive into our latest Vibrant Thinking POV on the Future of Wellbeing and discover how brands can adapt to meet these evolving needs. #WorldMentalHealthDay #wellbeing #futuretrends

Do you have boundless curiosity? Do you want to inspire imagination? Would you like to get stuck into live projects from day one, with some of the world’s best-known consumer goods, hospitality, finance and healthcare brands? Do you want to gain insight into consumers in markets across the globe; from China to Chile?   If the answer is yes, you could be our new Butterfly Intern. We are on the lookout for talented, vibrant, analytical and creative individuals for our paid internship programme, starting mid-end of April. If you’re up for the challenge, please apply by sending your CV and a brief cover letter to joinus@hellobutterfly.com or fill in the application form on our website https://lnkd.in/e7TZmd7C. Please note that this is a full-time, entry-level 6-month internship, with the opportunity to turn into an Associate Consultant role upon successful completion. We are looking for candidates who are ready to start full-time employment and can only accept applications from those who have the right to live and work in the UK.

  As Saudi Arabia charges forward with Vision 2030, the landscape is undergoing a profound transformation, presenting both challenges and opportunities for brands.     In our 30+ engagements across strategy, innovation and communications we have been tracking the rapid reinvention of this country as it opens up to tourism, changes its business model and accelerates innovation.  In our recent thought piece, we delve into the evolving cultural fabric and consumer preferences shaping the Kingdom's future.    From Beauty to F&B to Hospitality, there's a wealth of untapped potential awaiting savvy brands ready to adapt and align with Saudi consumers' evolving needs and aspirations.     👉 Beauty: Asteri, Peacefull, and Gel A Licious are just a few examples of brands successfully tailoring their offerings to meet the unique demands of Saudi women, empowering them while embracing tradition.    🍽️ F&B: Al Mamlaka Social Dining and Via Mercato exemplify the fusion of traditional flavors with global influences, catering to a diverse palate while championing sustainability and cultural exploration.    🏨 Hospitality: Dreams of the Desert, Six Senses Southern Dunes, and Project Neom's innovative ventures redefine luxury and sustainability, offering immersive experiences that resonate with both locals and tourists.    Curious to explore how your brand can thrive in this dynamic landscape? Dive deeper into our insights as we unlock 3 categories to maximize your next move - https://lnkd.in/eJK_eEvV #Vision2030 #SaudiArabia #ConsumerInsights #BrandInnovation 

Today marks a new chapter for Butterfly. A step forward in our growth, ambition and beliefs, with a vibrant redesign that reflects the boldness of our vision. That founding vision back in 2009 was to disrupt, to create impact, to make business leaders think harder and feel deeper about the challenges they were up against. Since then, we’ve grown in stature, status and mindset. We've worked across more than 50 countries, exposed to fascinating cultures that reshape our thinking and expand our understanding of everyday human problems. We work with some of the biggest brands and businesses in the world, competing against large-scale network agencies and consultancies, fiercely maintaining our independence as a private business. We are still on that mission: building a business that clients love working with; where people are proud to work; a business that inspires, challenges, shifts mindsets and lands new thinking with commercial impact in sectors as diverse as CPG, Hospitality, FS or Luxury. We are Butterfly. We bring vibrant thinking into your business - the ability to unpick human problems, overlaying data-driven expertise with deeply human real-world understanding to unlock bold strategies for growth. Butterfly is a special place for clients and our team. Thank you everyone in the last 15 years for being part of that journey, for working with us and for us, for trusting us with your challenge and embracing and implementing our work. With our next chapter comes our new website. Take a look, link in comments 👇