Hits & Greatest Hits Radio Advertising

Commercial radio has more publicly available effectiveness research than any other medium. Check out our studies to learn how radio advertising can drive real results, covering: 😊 The Power of Emotion: How audio impacts listeners and enhances ad effectiveness 📈 Economic Resilience: Supporting your brand through economic downturns with radio 🎶 The Role of Music: Boosting brand communication with the right sound 🛒 FMCG Influence: How radio drives last-minute buying decisions 🎯 Perfect Timing: Reaching listeners at just the right moment for maximum impact   Browse through these and much more, via the link in comments.

Looking for a cost-effective way to reach your audience? Radio advertising can offer higher ROI than TV in key industries like retail, finance, travel, and automotive. With more people streaming and listening on the go, digital audio advertising ensures your brand gets heard by the right people, at the right time. Let’s talk about how Bauer Media can help you amplify your message! https://lnkd.in/e5zrmJkm #DigitalAudio #Advertising #Marketing #BauerMedia

As a family-run business - and community pillar of nearly 50 years - we believe it's crucial to champion local charities and organisations, that support people within the area. In December 2024, we teamed up with Bauer Media Group and their Hits & Greatest Hits Radio Advertising radio station, to support their charity: Cash for Kids South Coast, Surrey & Wiltshire, and its Mission Christmas gift donation appeal. We're mega-proud of the response from our customers and local residents, who helped contribute toward 22,711 children - from disadvantaged backgrounds - waking up (with a smile!) to a present on Christmas Day. The goodwill and generosity of those who donated made a huge difference to the lives of many - as such, we'll be looking to support our community in the same manner come 2025! Learn more 👉 https://lnkd.in/g6iy8965 #TownandCountryCars #Suzuki #GoodDifferent Cash for Kids

9.9 million Bauer listeners (58%) are planning a holiday or short break within the next year – 12% more likely than the national average. This represents a huge audience of engaged consumers actively researching and booking trips right now. Through Audio Advertising and Digital Audio, travel brands can reach these engaged consumers across Bauer’s trusted radio brands, connecting with them at key moments – whether they are at home, commuting, or browsing online for their next trip. Find out more: https://lnkd.in/eyn95h4G

Homeowners are listening – is your business being heard? The UK home improvement sector is booming, with 822,000 Bauer listeners planning major home renovations this year. Local radio advertising ensures your brand reaches homeowners at the right time and in the right place – whether they’re driving, working, or planning their next project. 79% of radio listeners trust the ads they hear. That means more credibility, more leads, and more business for you. Find out why local radio is the perfect advertising tool for home improvement brands. Read More: https://lnkd.in/e3TJnhVX #HomeImprovement #DIY #Marketing #LocalRadioAdvertising #AudioAdvertising

Escape rooms, bowling, and interactive venues are growing in popularity. Did you know that 78% of millennials prefer spending money on experiences over material goods? Bauer Media’s audio advertising can: - Reach audiences actively searching for fun nights out - Use geo-targeting to drive footfall to your venue - Leverage presenter endorsements to build excitement Get your venue in front of the right audience at the right time. Learn how: https://lnkd.in/djfQ4R4v #CompetitiveSocialising #Experiences #Marketing #AudioAdvertising #BauerMedia

Great advertising doesn’t just capture attention, it creates moments people remember. So when Ambassador Cruise Line partnered with #GreatestHitsRadio to bring their brand to life with The Greatest Hits Radio Escape Cruise, it created an experience to remember for their audience. This five-night, music-filled voyage was an experience, featuring well-known GHR presenters, exclusive onboard events, and a seamless blend of brand and entertainment. 📊 Setting sail for great results, the campaign made impact with: ✔ 10.86M+ saw or heard the campaign.  ✔ 18% increase in brand awareness amongst GHR listeners.  ✔ 57% campaign recall among listeners. ✔ 71% took action after hearing the campaign. ✔ A completely sold-out cruise! Now that’s smooth sailing! ⛵ Want to do the same for your brand? Get in touch with #BauerMedia: advertising@bauermedia.co.uk

"We don't do Radio..." We sometimes hear this when chatting with businesses about their marketing strategies. When we ask why, the answers are usually: "I don't think it would work for us." "We tried it and it didn't work." But when digging deeper, there's often no real explanation behind these reasons. Most of the time (not always), it's because there's a lack of knowledge about radio and all its elements (it's so much more than just airtime these days). Or maybe it just wasn't the right campaign. Radio isn't like it was 10 years ago, it's not even like it was 3 years ago. "Radio" has evolved and is still evolving to fit with todays growing and changing audiences. Audiences who consume their media in such a different way now. If you're curious about how radio can work for you, let's chat! I'd love to sit and talk about how radio could be a successful part of your advertising and marketing strategy. ⚡🔊🎧🎶📻👂🏻💥 #Hitsradio #greatesthitsradio #thepowerofsound #thepowerofradio #audiomedia #digitalaudio #Marketing #Radioadvertising #enhanceyourmarketing

Throughout February, #BauerMedia is bringing the iconic #BridgetJones to the airwaves with the launch of Bridget Jones Radio - a pop-up station dedicated to the beloved romantic comedy heroine. Available now on Rayo, online, and on smart speakers, this station is designed to connect with audiences in a fun and authentic way, celebrating the release of BridgetJones: Mad About the Boy in cinemas. 💖🎬 Listeners can expect 24-hour programming filled with music and interviews with the cast, hosted by Magic Radio’s Harriet Scott and Kat Shoob and Hits Radio Breakfast duo Fleur East and James Barr. The station captures Bridget’s signature wit and relatability, celebrating friendship, life’s ups and downs, and of course, the perfect soundtrack to accompany it all. 🎶 This pop-up station is part of a wider campaign with Universal Pictures to engage Bridget Jones fans across multiple touchpoints. From ads and live reads to a Magic Radio Breakfast promotion and social media activity, the campaign exemplifies the power of audio to drive engagement, create memorable experiences, and deliver results. With audio, we have the ability to tap into emotions, create connections, and leave a lasting impression, making it a powerful tool for impactful, innovative campaigns. To learn more about how audio can elevate your brand, get in touch: advertising@bauermedia.co.uk

Work-from-home and hybrid workers are a key audience for advertisers – but are you engaging them where they listen? More than ever, professionals are turning to radio and digital audio during their working day. Bauer Media research shows: - 1.2 million Bauer listeners work from home full-time - 2.5 million Bauer listeners work in a hybrid pattern - Bauer listeners are 14% more likely to be hybrid workers than the UK average (TGI GB 2024 December. Listened in last month). With smart speaker listening up 18% year-on-year (Radiotoday, 2024), it’s clear that digital audio is a key platform for reaching professionals while they work. Why should advertisers take note? ✅ Hybrid workers are time-poor but highly engaged with radio – making it a great channel for brand awareness. ✅ Digital audio allows you to deliver targeted messages to professionals based on their listening habits, location, and routine. ✅ Workday listening peaks in the morning and afternoon, providing key opportunities to capture attention. If your business targets professionals, decision-makers, or parents, radio and digital audio should be in your 2024 marketing mix. Want to explore how Bauer Media can connect your brand with the hybrid workforce? Let’s talk. https://lnkd.in/e7t8XrAp #HybridWork #RadioAdvertising #DigitalAudio #SmartSpeakers #BauerMedia #Marketing