HOLD Self Storage

📢 Celebrating our first store: HOLD V1 in King's Cross. March 2024 marked a significant milestone for HOLD Self Storage with the grand opening of our first store on York Way, London, which we're dubbing H*LD V1. As we move into the quieter period for storage, we have a chance to 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 catch our ragged breath 🥵 and look back at our first peak season as a business. We're properly happy with some of the progress and milestones achieved; from welcoming our first customer on Day One to celebrating our 500th. But we're also aware that we are still at our most basic as a business proposition - this is our V1. Winter will allow us to refine our systems & processes, build on what we've started and go into Spring with some shiny new updates. H*LD V2 is coming. Watch this space... Well done team 🎉; Frederic de Ryckman de Betz, Callum Kempe, Paul Kempe, Deon Louw, Sonia Maria Pirie, Lex Ajanaku, Will Sowerby, James Preddy, Jamie Revell, John Minter, Dan Ramirez, Claire Rai, Stuart MacRae, Alex Collins, Georgina Gallagher, Yasmin Strachan. #selfstorage #holdstorage #WW2bombs

Secret weapon revealed ⚔: please meet our fractional CMO, Will Sowerby. Will joined HOLD Self Storage after going for a fateful pint with co-founder Frederic de Ryckman de Betz in 2023. Now, with just one year in the industry under his waist-32 belt, Will has already won an industry award, spoken at The Self Storage Association UK conference and supplied our pilot London store with over 3000 enquiries. Big W. The guy is an iconoclast 👊. He looks at stuff and sees the opportunities in them to be better or different, often perspiring heavily in the process. To date, Will has ripped up deep-rooted industry conventions and replaced them with a more creative, engaging way. All the while, proving his data-cum-creative approach works. "Upstairs for thinking, downstairs for dancing." As Will says with Strongbow in hand. Please welcome Will. #selfstorage #holdstorage #marketing #challenger

😍 She's a beauty! We are delighted to announce that HOLD Self Storage has secured committee approval for our site in London, Chiswick W4.*  Many thanks to all at London Borough of Hounslow and the planning committee for recognising this quality scheme and approving it (unanimously!).    This is a big win for HOLD. Anyone involved in large-scale planning applications knows they are a true labour of love. War and Peace meets Operational Real Estate.    Special mention must be given to our excellent team of consultants, architects and designers, led by Tolstoy himself Callum Kempe and the wild-eyed (and haired) support of John Minter. They have worked tirelessly to secure this art deco urban self storage vision with up to 85,000 sq ft of storage space and 4,000 sq ft of creative office space. In particular, we would like to thank our consultancy partners – too numerous to list all, here but to name a few:    Pegasus Group - Barry Cansfield | Kate Simpson | Wei Mo | Richard Cook DMWR Architects Ltd - Jeff Stokes | Kit Cope | Barry Harper-Smith i-Transport - Neil Marshall | David Webb Edge Structures Ltd - Tony Bailey SRE Ltd Adam Tucker | Grace Boatfield Terrapin Peter Bingle | Ian George   3Stories - Helen Gilbert | Jordan Littler Jim Tarzey Warning ⚠: if you see a group of pit-stained people slumped over their pints in Marylebone later this evening, do not approach.   Onwards and upwards! * Subject to S.106 agreement. #selfstorage #realestate #property #planning  

Last night we were voted the 3rd most innovative self storage company in Europe for our brand and marketing strategy. This is a fantastic achievement for a company that only launched a year ago and has been trading for 6 months. Congratulations to Will Sowerby and his team who have brought a totally fresh perspective to the industry and have broken many of the conventions that have defined self storage marketing for so long. And more importantly, proving this approach works in the process. Well done team. 3Stories, Tom Batting, Stefan Boettcher, Alexander McGhee, Adrian Harris, Houston PR #holdstorage #FEDESSA2024 #innovation

🚀 Exciting news from team HOLD Self Storage in a VERY wet Stockholm with what's potentially a global storage first... Ask anyone in self storage; size matters. One of the biggest, unsolved challenges for customers is determining the right sized unit for their stuff. Even being out by 5 square feet can lead to a customer overpaying £££s in a few years. So we went to work to try and solve this. We've collaborated with tech innovators LEVAR from the US, developing a groundbreaking Augmented Reality storage unit viewer. This new app lets customers visualise different unit sizes in real life using their phones—so they can easily and accurately work out how much storage space they REALLY need. Magic. 🧙♂️ AR link to be shared soon... #FEDESSA2024 #selfstorage #technology #launch

🛫 Stockholm here we come. The team are off to #FEDESSA2024 - snazzy new HOLDalls in tow*. Anyone at the conference be sure to say hi to the team and engage in some distinctly low-brow conversation. Callum Kempe, Frederic de Ryckman de Betz, Deon Louw and Will Sowerby. *yes we said snazzy. #holdstorage #selfstorage

HOLD Self Storage is one today 🎂. It's been a year since we launched the business and set out on our mission to change the landscape of self storage forever, by putting people and planet first ✊. Congratulations to Co-Founders Callum Kempe and Frederic de Ryckman de Betz for a huge year one - and to the rest of the HOLD team for all the brilliant work. Here's to an even bigger year two; waistlines included - judging by what happened to that cake mere seconds after this photo was taken. #selfstorage #holdstorage #anniversary #waistline

👏👏👏 Recognition for doing it differently. HOLD Self Storage's challenger brand and marketing strategy have been nominated for the Innovation Award at the 2024 European Self Storage Awards by FEDESSA - Federation of European Self Storage Associations. Well done to our CMO Will Sowerby and his brilliant team who are proving that investing in brand, creative thinking and breaking away from the pack can drive powerful business results in self storage. Big shout out to Tom Batting, 3Stories, Stefan Boettcher, Adrian Harris, Alexander McGhee. #selfstorage #challengerbrand #fedessa

Not one to miss a party, we can announce HOLD Self Storage will be at #FEDESSA2024 🤘. Who else is going to Stockholm? These four will be rocking it up, so give them a shout if you are! #FEDESSAGREATESTHITSTOUR Frederic de Ryckman de Betz Callum Kempe Deon Louw Will Sowerby.

He's at it again. Saint Frederic de Ryckman de Betz, HOLD Co-Founder and increasingly spokesperson for the whole #selfstorage industry - was recently interviewed by the Islington Tribune and Camden New Journal. In this great piece, Fred again highlights the growing demand for self storage as a direct result of the housing crisis in and around London. 💬 "Self storage is a very effective use of space and frees up the home. We cannot just magic up more land but we can offer a solution to the space shortage in London.” He also describes our King's Cross facility as a "5* hotel for your stuff". So who knows what he was smoking that day? 😵💫 Grab a cuppa as it's well worth a read 👉 https://lnkd.in/eKje5Qjq