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This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. Inside the campaign: H&M For the last 20 years H&M have teamed up with some of the biggest names in fashion such as Mugler, Stella Mcartney and Versace on collaboration campaigns. Each year H&M drops at least one if not, two iconic collections which introduce the worlds top designers to a new generation of customers at a fraction of their usual price. The collections aim to bring both brands to a wider audience, making high-end designers accessible to high street shoppers and allow designer labels to add something new to their collections at a much more affordable price point. Brand collaborations can be revolutionary for your business - widening your audience, securing brand credibility, and, most importantly, driving sales. In today’s fast-paced digital landscape, the evolution of marketing is relentless. As a brand, it is crucial to keep up with the trends, challenges, and technology that shape the industry. H&M have stayed ahead of their high street competition through their legendary brand collaborations. By joining forces with other brands, you can pool resources and expertise, creating a truly unique and powerful partnership. To celebrate this special anniversary, H&M is now revisiting its most legendary and beloved collaborative collections through a special release of pre-loved items, An iconic campaign lasting two decades. Want to create your next campaign? Contact us today- 🌐 www.howto.marketing 📩 Morgan@howto.marketing

Say goodbye to stock images and feed filler pictures with our content creation days! 📷 Whats Included: Photo and Video Content Strategic Planning Session Full Editing Including Tik Tok and Reel Creation Visual Mood Board Location Of Choice Create the social feed of your dreams. Prices start from £500. Contact us to book now! 🌐 www.howto.marketing 📩 Morgan@howto.marketing

Have an experience marketing expert review your performance monthly and keep an eye on things📈 We provide a performance overview across each channel and discuss the good, the bad and the ugly metrics. Prices for monthly marketing monitoring start at £200. Contact us now to learn more: 🌐 www.howto.marketing 📩 Morgan@howto.marketing

A bigger comeback than oasis? Inside The Campaign: McDonalds McRib The iconic Mcrib was removed from the McDonald’s menu in 2006, and fans have been begging for the burger to make a return ever since. Across the years many have questioned will it return? Assigned with one of the biggest marketing campaigns to hit the UK. Agency Leo Burnett used a nostalgia-driven strategy to get people talking ahead of its anticipated release. The Goal: Get the Mcrib all over the news before it had launched. Leo Burnett carefully used a CRM strategy to make this moment one to remember. Beginning with an ‘accidental’ push message, email and landing page that managed to quickly create conversations across multiple channels. The results: The push message alone boasted an 18.82% Click rate while email campaign achieved an impressive 49.6% open rate. Conversations were created across all media channels with hashtag #McRib trending at number 1 on X in the UK. But it wasn’t just social media that got caught up in the hype. Articles in major publications like the Mirror and the Sun wondered whether McDonald's had made a mistake or if it was all part of a master plan. With a carefully considered plan across every channel, and a fantastic creative concept at its core, Leo Burnett created a very impactful campaign. The question is, will the new McRib live up to the hype and satisfy the nations cravings? Want to create your next campaign? Contact us today- 🌐 www.howto.marketing 📩 Morgan@howto.marketing

Content Days can be a valuable investment for businesses looking to create high-quality content that resonates with your audience and achieves your marketing goals. Whats Included: Photo and Video Content Strategic Planning Session Full Editing Including Tik Tok and Reel Creation Visual Mood Board Location Of Choice With prices starting from £500, invest in your content today! Contact us to book now! 🌐 www.howto.marketing 📩 Morgan@howto.marketing

The digital landscape is constantly evolving, and SEO is no exception to this, making it increasingly important to be proactive with your SEO strategy to stay ahead of the curve. Google has had many algorithm updates recently and with the August roll out business must keep up to date with some key SEO changes: AI Spam Detection Google has a multifaceted detection system to manage and eliminate AI content spam. Using sites to write your website content will no longer serve as these changes ensure that AI-created content does not secure top rankings in search results, thus protecting genuine, high-quality content. Focus on Authors The focus on author and publisher authority makes it essential for websites to go beyond basic SEO tactics. Building a comprehensive reputation management strategy, optimizing author profiles, and consistently delivering quality content are now key components. Google’s rolling out AI-powered SERP snippets, or as they call it, search generative experience (SGE). These summaries use a special version of Google’s Gemini AI to generate answers at the top of search results. The AI pulls info from different websites and combines it into a short, easy-to-read overview. Businesses must ensure high-quality content to ensure ranking. The key purpose of these updates is to focus on creating a search results page that will provide the most relevant and valuable information to users. EETA Guidelines first-hand experience has become a central ranking factor. This shift prioritizes the importance of authentic, experience-based content over generic information. These algorithm updates can have a significant impact to the search results page and in some cases to the businesses who rely on this as a source of revenue, making it vital for companies to stay up to date. Simply put, if your website isn't already leveraging effective SEO and content management strategies, now is the time to start. When it comes to looking after your SEO performance, your in safe hands with How To. Let us help you grow your business online! 🌐 www.howto.marketing 📩 Morgan@howto.marketing

Commerce has many guises and has evolved continually over the history of time. From bartering pigs for sheep, to the dot com boom and beyond. What we're seeing now is the Third Age of Commerce and here's what that means for your ads and your business! #commerce #ecommerce #marketing #sales #growthmarketing Jamie McCoy

Have you ever faced the challenge of gauging the true performance of your marketing channels? 📊 Without the right measurement strategies, you risk underestimating your success and missing out on valuable insights. Our Monthly Monitoring Report helps businesses understand their performance on each channel and keeps an eye on your key metrics to ensure your efforts are performing as they should be. Ensure your strategies are driving real results with How To Monthly Monitoring. Prices for monthly marketing monitoring start at £200. Contact us now to learn more: 🌐 www.howto.marketing 📩 Morgan@howto.marketing

The future of e-commerce is social, and TikTok is leading the charge. This shift is fuelled by TikTok’s unique blend of content and commerce, where entertainment transitions into shopping opportunities. A short video featuring a product can go viral overnight, leading to a sharp increase in demand. This phenomenon has given rise to the “TikTok made me buy it” culture, where users share their experiences with products they discovered on the platform. This, in turn, creates even more user-generated content that further advertises an item. TikTok’s power to create instant trends has fuelled a new era of impulse buying which is challenging traditional retail models. TikTok’s success in the eCommerce space is heavily influenced by its data-driven approach to content recommendation and personalised shopping experiences. The platform uses sophisticated algorithms to analyse user behaviour, preferences, and engagement patterns, allowing it to deliver highly relevant content to each user. For businesses, this data-driven approach opens up new possibilities for personalised marketing. Brands can leverage TikTok’s insights to craft more effective campaigns, targeting users with content that is more likely to convert into sales. This level of personalisation can lead to higher engagement rates, improved customer satisfaction, and ultimately, increased revenue. Black Friday, Cyber Monday, Christmas, The biggest shopping events of the year for retailers, and TikTok Shop is the place to be. Why? Because your customers are there, scrolling and ready to buy! Want to use Tik Tok shop to sell your products? Contact us today to learn more: 🌐 www.howto.marketing 📩 Morgan@howto.marketing

Thanks to everyone who made it along to our event on Friday, we've got more images/clips coming soon (in edit). Great afternoon to share a few beers and sandwiches in town here in Glasgow, lots of great chats around the room. Sounds like everyone came away with a stronger network, few leads each and a productive way to spend an afternoon which was the aim of the game. We'll be likely running monthly events in some shape in 2025 (having a think about what that looks like atm) if it's something you'd be keen on let me know so I can shape it properly to make sure everyone gets good value. Back to the grind now!