HYPEBEAST

We are proud to announce the launch of our eponymous apparel label, consisting classic wardrobe staples — garment-dyed hooded zip-ups, T-shirts, sweatpants and a cap — alongside our debut “Seoul Campaign,” which captures the vibrant energy and diverse personas that shape the South Korean city’s unique culture. Our first campaign stars chefs and designers to musicians, young skaters, and flea market shop owners, all of whom are sporting pieces from the collection. The Hypebeast Label collection is now available in-store at HBX Landmark in Hong Kong as well as online at https://lnkd.in/g5ZhxTkh

With Fall/Winter 2024 fully underway, much of the world is experiencing the weather that comes with it. Whether it’s due to bone-shaking chills or significant precipitation, outdoor-ready clothing is on the mind of more than just gorpcore enthusiasts this time of year. For those looking to brave the elements, we’re taking a look at some new technical wear brands on HBX that will be sure to keep you warm through the cooler months. From SAN SAN GEAR to J EONGL I, get a closer look and check out more at: https://lnkd.in/gE6yXiUb

Over the weekend, we brought Hypefest to Hong Kong for the first time. From November 9 to 10 at the Central Harbourfront Event Space, the two-day event marked Hypebeast’s largest event in the city to date as it brought in over 28,000 attendees. Hypefest Hong Kong 2024 was headlined by Peggy Gou and JUSTICE while the likes of international and regional performers also took to the stage, including ADOY, Awich, Rich The Kid, sunkis, d4vd, DEAN, N.Y.P.D., MILLI, So!YoON!, ONE OR EIGHT and more. Festival goers were also treated to curated experiences including art installations from Coin Parking Delivery, an ASCIS SportStyle immersive installation and pop-up, while carnival games and a food village were also featured. Swipe below to check out some of the highlights from the weekend and find out more at https://lnkd.in/grDEMM_X

Ahead of their upcoming performance at Hypefest Hong Kong 2024, JUSTICE reflected on the “futuristic” city and connected with a contemporary audience.⁠ ⁠ Gaspard Augé and Xavier de Rosnay, the duo behind the French electronic band, were wary of how listeners would receive their latest album ‘Hyperdrama’ as their first project in eight years. To their surprise, the LP landed them hits with tracks like “Neverender” featuring Tame Impala.⁠ ⁠ While JUSTICE doesn’t perform live shows often, they describe Hypefest as a “return to square one” for them, drawing on their formative years as a band in the early aughts. ⁠ ⁠ Catch them live at Hypefest Hong Kong 2024 on November 10. Tickets are now available via Klook, Fantopia and Damai.⁠ Full interview on https://lnkd.in/gk5rcKDJ Photo: Getty Images/Florian Wehde

Hypedrive just wrapped up its first-ever "Cars & Kicks" event over the weekend, in collaboration with Jeff Staple and The Motoring Club. Curated sports cars and classics were paired with coveted sneakers and customs at the premier Los Angeles social venue for a night of merging subcultures. Guest appearances from Sung Kang, DJ Skee, Jacques Slade and more made the night special, while products from Tarmac Works, Leen Customs, Yokohama ADVAN and Inozetek left lasting impressions with the guests of the event. Check out more at https://lnkd.in/gRZmZiKe

This Shanghai Fashion Week, Hyperoom made an exciting return to unveil an array of Spring/Summer 2025 collections from a selection of brands.⁠ ⁠ Set up in Changning District, the showroom was by appointment only and boasted a total of 12 exhibitors including Belgium’s Arte Antwerp and Estonia’s Racer Worldwide, who made their debut. Elsewhere, Hyperoom regulars like THUG CLUB, Oakley, PRIX, and more also returned. Check out the highlights at https://lnkd.in/gjV2q7Hq

Hypebeast unveils the latest edition of Hypebeast Magazine: The Uniform Issue, with two covers featuring Peggy Gou (with exclusive jewelry styling by BVLGARI), and Sterling Ruby, exploring the concept of a uniform, whether ascribed or chosen, as one’s expression to the rest of the world. Hypebeast Magazine Issue 34 is currently available on hbx.com. Take a closer look at https://lnkd.in/gfBMF9tZ

Hypebeast Flea took place earlier this month in Shanghai where over 4,000 people were in attendance. Brands like DOE, KARMA8A, Loose End, Melting Sadness, METALBELLY, and more took over as exclusive merch and products were made available. Additionally, interactive experiences and workshops were set up throughout the weekend.⁠ ⁠ Click below to get a closer look at what went down.

To celebrate Mid-Autumn Festival, we've rounded up some of this year's most luxurious mooncakes. Like any other year, the roundup for 2024 sees extremely thought-out and creative packaging. From Gucci to Audemars Piguet to YSL, click below to see some of this year's most luxe packaging and find out more at https://lnkd.in/gzAWDrsE

We are bringing Hypefest to Hong Kong this November for the very first time. Taking place at the Central Harbourfront from November 9-10, this year’s festivities will welcome global music acts, a series of exclusive pop-ups, and more. Hypefest Hong Kong 2024 will see two-time Grammy award winners JUSTICE take center stage as the electronic music duo headline the weekend. Debuting nearly 20 years ago and recently returning with a 13-track album ‘Hyperdrama’ after an 8-year hiatus, the group is set to perform on Day 2 of Hypefest. ⁠ ⁠ Other performers include South Korean R&B artist DEAN along with d4vd who recently joined SZA on tour, Thai rapper MILLI, South Korean singer and songwriter So!YoON!, Hong Kong post-punk band N.Y.P.D., and more to be announced soon. Early bird tickets for a 2-day weekend pass are now available exclusively on Klook at https://lnkd.in/gC_trMif.