Hypothesis Group

Maria Vallis brings over 25 years of experience in insights and strategy, with expertise spanning both the consulting and client sides of the industry. She is passionate about research and problem-solving, working closely with clients to uncover key insights, tackle complex business challenges and drive meaningful growth. Maria is also the CEO of Hypothesis Group, our latest acquisition—a U.S.-based, disruptive insights and strategy firm. Under her leadership, Hypothesis has delivered innovative research solutions that guide strategic decisions across key sectors, including technology, finance and retail. Learn more about Maria: https://lnkd.in/ef_NXWXQ

✅ Gourmet food ✅ Smart insights and marketing folks ✅ Reminiscing over that mixtape your ex made you If you want to be part of our next Gen Alpha Dinner Salon on the West Coast, let us know in the comments 👇

New data from our latest acquisition, Hypothesis Group for Google Workspace shows a concerning trend: 71% of business, IT and security decision-makers say legacy technology has left them less prepared to handle future security needs. Check out the full thought leadership piece for insights and solutions: https://lnkd.in/e8yWQp3H

Curious about the future of security holds for commercial organizations? Spoiler alert--it tells us that organizations don’t need more security products, they need more secure products. We recently partnered with Google Workspace to talk to 2,000+ IT, business, and security leaders across the globe to explore how they’re approaching security now and in the future. Check out this blog post from Google, where you can also find the full research report. #security #insights #whitepaper

Choosing the right qualitative method can make all the difference in uncovering meaningful insights. This infographic will guide you through different approaches—like shop-alongs, focus groups, and usability testing—showing you what questions to consider when choosing a methodology. You can stack these methodologies on top of each other to gather more well-rounded insights. Check it out, and feel free to share how you approach these choices in your own work. #QualitativeResearch #MarketResearch #CustomerInsights #ResearchDesign #Ethnography #FocusGroups #infographic

We are thrilled to welcome Tylor Orme, PhD to the Brain Trust, Hypothesis’s in-house analytics practice. A former professor renowned for helping students grasp challenging technical concepts, Tylor brings his expertise to Hypothesis, where he’ll guide clients in making sound business decisions through advanced analytical methods. Welcome aboard, Tylor!

Great leaders understand that progress isn’t just about big changes; it’s the small, intentional adjustments that can transform a business. As consultants, our role is to empower clients by providing an outside-in perspective and new expertise. To think more strategically, creatively, resiliently, proactively, economically. We’re not just challenging our team to ‘Think Better’ – we’re partnering with business leaders who seek real change and are ready to make the bold decisions required to achieve it. Think Better. Lead Bolder. https://lnkd.in/gya-N994

Here are some of the best AI tools out today and how you can use them to improve the design of your reports. #ai #graphicdesign #datadesign #chatgpt Tools mentioned: chat.openai.com, midjourney.com, Adobe Photoshop, https://lnkd.in/dMsjpGtT, picwish.com

We are excited to share that Hypothesis has been acquired by global challenger consulting firm, Elixirr. Elixirr was founded in 2009 to disrupt the consulting industry and deliver a better model to clients, and what they have built so far is extremely impressive. With roots in strategy consulting, today they have a particular focus on digital, data, AI and innovation. Now as part of the Elixirr Group, we will be able to offer truly end-to-end solutions to each of our clients. Elixirr’s implementation and technology expertise will enable us to take the insights that we uncover one step further – bringing to life the strategies that we design for our clients on a global scale. We look forward to delivering even more impactful outcomes to the amazing brands we work with. Learn more about the combined proposition: https://lnkd.in/eet6sk8A

Whether it’s a dashboard, presentation, or website, making content easily scannable improves user experience, boosts engagement, and supports decision-making. Great design is not just about aesthetics—it's about usability and clarity too. How do you incorporate glanceability into your design projects? #GraphicDesign #Glanceability #DesignPrinciples #UIUX #VisualDesign