ImpactSense

ImpactSense

Research Services

Blackfriars, England 1,167 followers

The insight business. Offering our clients the next generation of holistic customer understanding through our products

About us

ImpactSense operate under a single promise for our clients to create actionable insight, that delivers now, with an eye on what’s next. We provide research and recommendations across every aspect of your business lifecycle from Business and Brand Insight, Customer Insight, Product Development, Performance Tracking, Enhancement & Optimisation Our business is made up of three disruptive service offerings: Research Services: Providing a smarter way to understand niche and mainstream audiences through innovative methods ReX: An intuitive experience management platform for always-on insight Workplace: A finger on the pulse of your business through our employee experience platform We take pride in: Getting insight into your hands in a fast and intuitive way that doesn’t cost you the earth Focussing on building immediate value generation achieved through the creation of tangible actions Fostering a strategic partnership, beyond a traditional research provider to keep you ahead of your competition

Industry
Research Services
Company size
11-50 employees
Headquarters
Blackfriars, England
Type
Privately Held
Founded
2019
Specialties
research, insight, customer experience, consultancy, quantitative research, and qualitative research

Locations

Employees at ImpactSense

Updates

  • View organization page for ImpactSense, graphic

    1,167 followers

    Brand tracking needs to change. The concept of brand has evolved significantly. It's not just about logo recognition anymore; it’s about understanding a brand as a holistic entity with a unique DNA that influences every customer interaction. This shift demands a move from mere recognition metrics to strategic insights. Driven by this change, we conducted our own research, capturing the diverse perspectives of 15 CMO's and Senior Insights professionals across sectors like Financial Services, Consumer Electronics, Sports, Media, and more. We've compiled our findings in a Brand Tracking Exposé, dissecting how organisations perceive and implement brand tracking. The exposé highlights common practices and innovative approaches, offering a comprehensive overview of the current state of brand tracking. Download the exposé to discover how traditional and emerging forces are shaping the future of brand tracking. Link in the comments below. #BrandTracking #MarketResearch #StrategicInsights #Innovation

    • No alternative text description for this image
  • The team at ImpactSense is officially winding down for a well-deserved Christmas break! 🎄 We’ll be back in January, refreshed and ready for an exciting year ahead. From all of the team here at ImpactSense, thank you to our amazing clients, partners, and community for a fantastic 2024. Your support and collaboration have been invaluable, and we can’t wait to see what opportunities the new year will bring. Here’s to a restful holiday season and an impactful 2025 🎉

  • As 2025 approaches, we're keeping one big resolution on our list: closing the gap between insight and application. Too often, research sits in reports, gathering dust instead of driving change. This year, we’ve continued to focus on making research effective, by ensuring it is trusted, insightful and actionable. In our latest blog, we explore how to: ➡️ Build trust with authentic, fraud-free data ➡️ Uncover insights that challenge assumptions ➡️ Deliver recommendations that teams can act on immediately Check out the blog in the comments below. #CXInsights #UXResearch #Insights #UserResearch

  • As we start to wind down for a well-deserved holiday break, we’re already looking ahead to what’s shaping up to be an exciting 2025! An event we’re really looking forward to is Future Product Days, taking place in September. Our MD, Veronica Naguib, and Commercial Director, Amy Clamp, will be hosting an unmissable workshop: "Embracing Innovative Approaches to Transform Your Research into Effective Insights." Veronica will also be taking to the stage as a speaker, sharing her expertise with an audience of industry leaders. 2025 promises to be packed with opportunities to connect and share ideas, and we hope to meet as many of you as possible at events like this. Stay tuned for more updates on where we’ll be next year and what we’re bringing to the table. You can get tickets for Future Product Days here: https://lnkd.in/dvX-yPiU

    • No alternative text description for this image
  • If better understanding your customers (and connecting with them on a much deeper level) is one of your brand's resolutions for 2025, then this guide is for you. How do you build a customer segmentation framework that actually works - not just today, but every day? The real power of customer segmentation lies in making it enduring - where your segments are considered in every single business decision. From what you say (and how you say it) to what you produce, and where you show up - everything resonates more when your customers are at the heart of it. Our guide shares 10 actionable strategies to make that happen, including: ✅ Design with purpose - align your framework with real business goals from day one. ✅ Start with what you’ve got - unlock sharper insights from your existing data. ✅ Make it a living resource - embed your segments into daily processes across business functions, so that they guide every single decision and drive real impact. Whether you’re starting fresh or refining your approach, this guide will help you build a customer segmentation framework that works - not just now, but for the long haul. 🔗 Download the full report via the link in the comments below. #CustomerSegmentation #SegmentationFramework #MarketResearch #ConsumerInsights #Segmentation

    • No alternative text description for this image
  • Insight professionals... it's time to see yourself as culture shifters. Your job isn’t just to deliver insights - it’s to shake things up. To challenge thinking. To shift the culture 💡 When you approach your role as a culture shifter, you’re doing more than handing over reports or presentations. You’re equipping stakeholders with a new lens to view their decisions, their customers, and their strategies. Here’s what that looks like in practice: ➡️ Be the voice of the customer in the room: Don’t just deliver insights - actively participate in workshops, brainstorming sessions, and design reviews. Bring the customer perspective into every strategic conversation. ➡️ Turn insight into action: Make sure your findings don’t stop at data points or get forgotten in a deck. Present insights with clear recommendations, and partner with teams to implement them. ➡️ Challenge the “we’ve always done it this way” mindset: Use your research to spark new thinking and disrupt outdated approaches to create new opportunities for growth. ➡️ Embed customer-centric thinking into company culture: Help stakeholders see how insights apply to their daily decisions (not just their quarterly reviews). It’s not just about wising up your team with insights - it’s about driving a culture where customer understanding fuels every single action 🔥 We unpacked this idea in our recent webinar, along with practical steps to elevate the impact of your research. Check it out here - https://lnkd.in/ehH6CQ8X #Insights #ResearchEffectiveness #CustomerInsights #UserResearch

    • No alternative text description for this image
  • Are you in the 65% who think research isn’t delivering real insights? ... Or perhaps the 85% who admit their insights don’t lead to action? If so, it’s time to face the facts: your research isn’t working as hard as it should ❌ At ImpactSense, we believe research is only effective when it’s built on three pillars: Trust, Insight, and Actionability. 🤝 Trustworthy Data If your foundation is flawed, everything crumbles. With 83% of qualitative researchers encountering fake participants, and up to 84% of online reviews in some sectors being fake, authenticity is non-negotiable. Your insights are only as credible as the data they’re built on. 💡 Insight (Go beyond the obvious) The best research uncovers the unexpected. It moves beyond stating the “what” to reveal the critical “so what.” This means delivering insights that challenge assumptions and/or provide fresh perspectives, helping stakeholders see their customers in a new light. 🚀 Actionability: Insight alone isn’t enough Data without direction is useless. Research must act as a launchpad for action, providing clear, specific guidance to help teams make decisions and seize opportunities. If teams don’t know what to do next, your research has failed. Research effectiveness comes from strength of insight, ability to action and trust in the findings. Get these right, and research becomes a powerful driver of impact. Is your research delivering? If not, it’s time to rethink.

    • No alternative text description for this image
  • Fraudulent reviews and fake participants are up nearly 80% in two years. AI is revolutionising insights.  But authenticity is still non-negotiable.   Our MD, Veronica Naguib, contributed to a new StudioSpace report that explores the key marketing trends of 2024 and delivers bold predictions to help you stay ahead in 2025. Veronica has laid out her predictions for research and insight in 2025, focusing on: ➡️ How will transparency and authenticity define the future of research? ➡️ What breakthroughs in synthetic data are changing the game? ➡️ Can AI truly balance efficiency with trust? Download the full report and check out all the predictions at the link in the comments below.

    • No alternative text description for this image
  • Black Friday: A fading fad or festive favourite? 🎄    One week on from Black Friday and we’ve spoken to 500 UK consumers to understand what they really think about the biggest retail event of the year…   So - is Black Friday still working? Well, here’s the paradox:   ❌ 73% of consumers don’t trust Black Friday deals – they believe the discounts aren’t genuine. ✅ BUT... 68% still bought something.   Why? Because for many shoppers, FOMO trumps logic. Even with just 2% of products genuinely cheaper, the hype machine still works.   So, who’s really buying into Black Friday?   We've found there are two clear camps: 1️⃣ Planners: Savvy, strategic, and motivated by seasonal needs and gift lists. 2️⃣ Impulse Buyers: Driven by FOMO, flashy discounts, and the dopamine hit of grabbing a “deal.”   But what does this mean for brands? If you want to win at Black Friday, you need to craft campaigns that work for both groups. 1️⃣ For planners: Show real value and how your product solves their festive challenges. 2️⃣ For impulse buyers: Play up the urgency, exclusivity, and emotional rewards of acting fast. Black Friday isn’t going away – but it is evolving (see our future thinking below). The brands that thrive will be the ones that truly get into their buyers’ heads. #BlackFriday #ShopperInsights #RetailInsights #MarketResearch

    • No alternative text description for this image

Similar pages