Innovation Visual Limited

🌍 Continuing our 2024 Trends Wrap-Up Series, let’s talk Sustainable Marketing! As brands look to align with consumer values, sustainability has become a core marketing focus. 🌱This year, more brands adopted eco-friendly practices and transparency, showing consumers that positive impact matters. Sustainable marketing isn't just good ethics—it’s now a vital part of brand appeal. 🔗Want to know more about sustainable marketing? Watch our Digital Marketing Answered Episode discussing sustainability with Amelia Fetherstonhaugh on YouTube: Click the link in the comments ↩️ #SustainableMarketing #EcoConscious #DigitalMarketing2024 #GreenBrands #InnovationVisual"

🌟 Introducing our 2024 Digital Marketing Trends Wrap-Up Series! 🌟 This December, we’re revisiting top tech trends that shaped digital marketing in 2024. Each post will highlight a key development from this year and spark some discussion on how it’s impacted your strategies. 👉 Trend 1: AI-Driven Personalisation: AI transformed personalisation this year, allowing brands to deliver more tailored and engaging customer experiences. From content recommendations to automated customer service, personalisation became essential for building connections. 📌Find out more about how AI can enable personalisation from our podcast earlier in the year with Yuwon Song: link in the comments ↩️ #AIPersonalisation #DigitalMarketing2024 #CustomerExperience #InnovationVisual

Innovation Visual's CEO, Tim Butler, joined Martech Lead, Vanessa Reid, at our last Marketing Showcase event of the year yesterday, hosted at the Etihad Stadium in Manchester! 🏟️ Not only did they immerse themselves in the buzz of the event, but Tim also took to the stage to share insights during his talk, "Technology and Data: How to Build an Unfair Advantage." In this talk, he unpacked strategies on harnessing data and tech to give businesses that extra edge. Take a look at some pics from the event below! #MarketingShowcase #InnovationVisual #DigitalMarketing

Could this be the perfect time to give your tech stack a little audit? ⭐ In our latest encore episode of Digital Marketing Answered we're diving into a topic that’s more relevant than ever: keeping your tech stack running smoothly. 📌 In this special revisit, CEO Tim Butler and MarTech expert Chris Watson-James break down how a tech stack audit can support business growth. This episode explores how fine-tuning your tech setup can improve revenue, control costs, and ensure smooth CRM integration. They also explain how an external perspective can uncover hidden opportunities within your systems. #TechStack #DigitalMarketingAnswered #MarTech #Audit

👉Earlier this year, Innovation Visual's CEO, Tim Butler, appeared on the Marketer of the Day podcast with Robert Plank! 🎙️ In Episode 1011: Digital Marketing: Principles, Basics, and Challenges, Tim dives into how timeless marketing principles drive strategic thinking, tackle challenges, and create meaningful connections. 🎧 Listen to the full episode here: https://hubs.ly/Q02ZlV8B0 📺 Watch on YouTube: https://hubs.ly/Q02Zm6z-0 #DigitalMarketing #MarketingStrategy #PodcastGuest #BusinessGrowth #InnovationVisual #RobertPlank #MarketerOfTheDay #TimButler

Kate, Hope and Vogue from our Client Services team have had a great couple of days at the B2B Marketing Expo at ExCeL London! We’ve been inspired by the innovative exhibitors, engaging live demos, and cutting-edge ideas from some of the industry’s most influential speakers. #B2BMarketing #Networking #Innovation #InnovationVisual #DigitalMarketing

Are you making the most of your existing content? 🤔 In our new episode of Digital Marketing Answered, Client Services Manager Helen Adcock and Digital Marketing Lead Vogue Phelps discuss strategies for amplifying marketing output by auditing and repurposing content. This episode explains how to find content gaps, improve audience engagement, and refresh underperforming assets by converting blogs into videos, or making infographics. Helen and Vogue also touch on AI's role in content creation and share advice on multi-channel strategies and user-focused content planning. 📺Watch the the full episode on YouTube: https://hubs.ly/Q02ZlKrh0 #DigitalMarketing #Content #AI #MultiChannel #InnovationVisual

🌍 A couple of weeks ago, our Martech Manager, Chris Watson-James, and Senior Biddable & Analytics Executive, Kyle Redman, attended Make Waves 2024 in Munich! The event was a fantastic opportunity to connect with industry experts, explore the latest innovations in Martech and analytics, and gain actionable insights to refine our strategies. Chris and Kyle were buzzing with ideas came back! We're excited to implement them into our work for clients. We’re looking forward to seeing how these insights shape what’s next for us and our clients! #MakeWaves2024 #InnovationVisual #DigitalMarketing #Martech

🌐 How AI Overviews are Transforming SEO🌐 Google's new AI-driven overviews are reshaping the SEO landscape, shifting towards concise, user-focused content. To stay competitive, brands now need to emphasise trustworthiness, relevance, and clarity in their digital strategy. As keywords take a backseat, building authority and focusing on user satisfaction are key for visibility. 📖 Read our blog for insights on adapting to AI in SEO! https://hubs.ly/Q02ZlHxy0 #DigitalMarketing #SEO #AI #SearchTrends #InnovationVisual #MarketingTips"

Unlock the secrets to maximising your data! 📊✨ In the latest episode of Digital Marketing Answered™, our CEO Tim Butler chats with MarTech Manager Chris Watson-James about how effective segmentation can drive your business growth. Don't miss out on their expert insights! ✨ 👉 Watch the episode here: https://hubs.ly/Q02WzJ2k0 #DataSegmentation #FirstPartyData #DigitalMarketing #InnovationVisual #CustomerJourney #DataCentralisation