Internet Marketing Team

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Many businesses overlook the value of existing research, rushing to commission new studies instead. Here’s why you should leverage the insights you already have: 🌟 Cost Efficiency: Utilising existing data can save significant research costs. 🌟 Actionable Insights: Previous research often contains valuable insights that can be immediately applied. 🌟 Trend Analysis: Existing data allows for the analysis of trends over time, providing deeper insights. Before commissioning new research, thoroughly analyse your current data to uncover hidden gems that can inform your strategies. For more on maximising existing research, check out the full article below and don’t forget to share your thoughts! https://lnkd.in/eH73d9JT #onlinebusiness #research

Delivering a stellar customer experience is critical for business success. Here are some key statistics that highlight its importance: ~ Increased Spending: Customers are willing to spend up to 16% more for a great experience. ~ Retention Rates: Improving customer experience can increase retention rates by 5%. ~ Word of Mouth: 72% of customers will share a positive experience with six or more people. These statistics underscore the value of investing in customer experience. Focusing on personalised interactions, responsive support, and consistent quality can drive loyalty and growth. For more insights and detailed statistics, check out the full article below: https://lnkd.in/e7yyFP2x #customerexperience #marketing #ecommerce

What’s the #1 factor you look for in a white-label PPC partner? 🎯 Not all partnerships are created equal, and when it comes to outsourcing PPC management, picking the right provider can mean the difference between success and wasted ad spend. Here are the must-have features, according to Campaigns of the World: ✅ Full transparency – Your agency should always have access to campaign data, reports, and performance insights. ✅ Proven expertise – Look for partners with a track record of managing successful PPC campaigns across industries. ✅ Custom strategies, not one-size-fits-all – The best providers tailor their approach to fit your client’s specific goals. A reliable white-label PPC partner should feel like an extension of your team—not a black box where data and strategy go in, but you’re unsure what comes out. 🔗 Check out the article https://lnkd.in/eHsNwRhq

If you had to guess—what’s the biggest shake-up coming to Google Ads in 2025? 🤔 WordStream has laid out some major trends that advertisers need to know to stay ahead: - Performance Max is taking over – More advertisers are seeing strong results with Google’s AI-powered campaign format, but that also means less manual control over placements. - First-party data is gold – With cookie deprecation, brands will need to rethink how they collect and use customer data for targeting. - YouTube & video ads are getting a boost – Google is investing heavily in video formats, making it essential for advertisers to include video in their strategy. Google Ads is evolving fast—are you keeping up? Which trend are you most excited (or nervous) about? Let’s discuss below! 👇 https://lnkd.in/epU5xCag

How important is transparency in PPC partnerships? 💡 White-label PPC services can be a game-changer for agencies looking to scale, but there’s a catch—if transparency isn’t built into the process, things can get murky fast. Agility PR lays out key ethical concerns that agencies should be addressing: ⚠️ Who really owns the data? Clients should have full access to their campaigns and reports, not just what the agency chooses to share. ⚠️ Are clients getting what they pay for? Without clear accountability, it’s easy for white-label providers to cut corners on campaign quality. ⚠️ Is pricing fair and transparent? Hidden fees and unclear cost structures can break trust between agencies and clients. In an industry where trust is everything, agencies that prioritise transparency will win in the long run. Do you think the industry is doing enough to ensure transparency in white-label PPC? Let’s chat below! 👇 https://lnkd.in/eraweQz6

Crystal balls don’t work for PPC… but data does! 🔮📊 The experts at Search Engine Land have analysed the latest trends and made some bold PPC predictions for 2025. Here’s what’s coming: 🚀 AI-powered everything – If you’re still manually adjusting bids, it’s time to rethink your strategy. AI-driven bidding and automation will dominate, helping brands maximise efficiency. 📉 Manual campaign management is fading – With automation taking over, marketers will need to shift their focus from tweaking bids to high-level strategy, audience insights, and creative. 🔄 The rise of connected TV & retail media ads – Google, Amazon, and social platforms are all expanding into new ad formats—so expect a big push in retail media networks and connected TV. The PPC game is changing fast, and staying ahead of these trends is key to success. Which trend do you think will have the biggest impact? Let’s chat in the comments! 👇 https://lnkd.in/eSbbUm3t

What’s one PPC trend you wish you had jumped on sooner? 🚀 If there’s one thing we know about PPC, it’s that standing still is NOT an option. The team at DataFeedWatch has shared some key trends shaping 2025, and businesses that stay ahead of these changes will be the ones winning big. Here are just a few takeaways: ✅ AI is here to stay. From automated bidding to Performance Max campaigns, machine learning is only getting smarter. Brands that effectively leverage AI will see higher efficiency and ROAS. ✅ Audience targeting is evolving – As third-party cookies disappear, advertisers need to double down on first-party data, contextual targeting, and GA4 insights. ✅ Creative matters more than ever – Google and Meta are prioritising ad creatives that engage. Think short-form videos, interactive ads, and compelling visuals. These shifts are happening fast—are you ready? Read the full breakdown below!👇 What’s your biggest PPC priority for 2025? Drop your thoughts in the comments! ⬇️ https://lnkd.in/eeu78S26

If you're selling products online, does that make your company an e-business or an e-commerce business? It’s easy to mix them up, but there’s a key difference. E-commerce is all about transactions—buying and selling online. If you run an online store, sell on Amazon, or offer digital products, you’re in e-commerce. E-business, on the other hand, is much broader. It includes everything a company does online—not just selling but also marketing, customer service, data management, and backend operations. A business running an online store, managing digital customer support, and automating logistics? That’s an e-business. Why does this distinction matter? Because understanding where your business fits helps you make smarter decisions about growth, technology, and strategy. This article breaks it down really well: https://lnkd.in/ezw_AQyU Would you say your company is focused purely on e-commerce, or do you have a wider e-business strategy in place?

Running paid social campaigns but not seeing the results you want? 😬 Don’t worry—Invoca has your back! This article is packed with actionable insights to help you fine-tune your campaigns and maximize your ROI. Here’s what you’ll learn: ✅ How to refine your targeting for better reach and engagement ✅ Budget allocation tips to avoid overspending ✅ Creative strategies that capture attention and convert ✅ Using data to drive smarter decisions (because numbers never lie!) Paid social campaigns don’t have to be hit-or-miss—with the right tweaks, you can transform your performance. 🚀 💡 Pro Tip: Testing is your best friend. Small changes to your audience, copy, or visuals can lead to big wins! 👉 Ready to unlock the full potential of your campaigns? Read the full article here. What’s your go-to tip for optimizing paid social? Share it below! 💬 https://lnkd.in/g3abdnm2