IPTC

What would a unique identifier for media outlets (UMId) look like? How can it be implemented and what are potential use cases? Are there any unintended consequences to consider and mitigate? Over the past eight months we’ve been discussing these questions within the format of an official ISO workshop and the result is now available online for public consultation. So, please have a look, tell us what you think and what needs to be added or amended in your view! The UMId has been designed as a neutral key to signal the identity of sources along the whole distribution and supply chain of content online. Thus, it can help to reduce ambiguities in the information space that confuse both humans and algorithms. Even worse, we’ve seen increasing numbers of imposters and copycats recently that capitalize on lacking protection of legitimate media outlet’s digital identity – the so-called #Doppelganger phenomenon. Last not least, the documentation and authentication of sources will become increasingly important, possibly even a legal requirement, in the context of training AI-driven large language models. The UMId caters to the demand in all those fields and we keep discovering additional use cases in moving forward. It is interoperable with existing identifiers for legal entities (LEI) or for digital objects (C2PA, DOI). More than 80 individuals and institutions, among them WAN-IFRA, the World Association of News Publishers, Global Legal Entity Identifier Foundation (GLEIF), EPRA, Ofcom, CSA - Conseil supérieur de l'audiovisuel, Global Forum for Media Development (GFMD), Coalition for Content Provenance and Authenticity (C2PA), IPTC, Check My Ads Institute, Internews, Media Viability Accelerator, ISNI International Agency, GS1, Media Diversity Institute, The Blue Owl Group and many others, have contributed amazing amounts of time, energy and effort over the past months to build this draft IWA. We couldn’t be more grateful. Now is the time for you to weigh in. With all comments received by end of November, then compiled and considered, the publication of this International Workshop Agreement (IWA 44) by ISO - International Organization for Standardization is expected to happen in the first quarter of next year.

We just heard insights from industry leaders on the topic of "Navigating the Age of Uncertainty: Building Trust & Authenticity with Responsible AI & Content Provenance", sponsored by Coalition for Content Provenance and Authenticity (C2PA), moderated by Jeremy Kahn (Fortune), with panelists Bruce MacCormack (International Press Telecommunications Council), Maggie Munts (Truepic), and Maurice Turner (TikTok). Panelists shared real-world strategies their organizations are pioneering to combat misinformation and foster authenticity. Insights included: 💡Misinformation and deepfakes are eroding trust in digital content, making authenticity more important than ever. 💡Responsible AI, content provenance, and digital credentials are essential to building a trustworthy online ecosystem. 💡Content-forward organizations are proactively addressing AI content labeling, offering options for self-labeling and links to provenance details. 💡Clear labeling and user-friendly implementations are vital for maintaining trust and reducing misinformation risks.

I am super honored to be announcing TollBit's $24M Series A fundraise led by the amazing Michael Mignano and Faraz Fatemi at Lightspeed, as well as welcoming S32 to the cap table. We are extremely lucky to be building pioneering solutions for the industry, partnering with thought leaders at leading publishers such as TIME, Penske Media Corporation, ADWEEK, CANDR Media Group, Mumsnet, TMB (Trusted Media Brands), the News/Media Alliance as well as AI partners like Particle to ensure quality content creation thrives in the age of AI. Very proud of what the TollBit team has accomplished over the last few months, great job team! https://lnkd.in/dsb2Qthz

Seminário Fototeca Brasileira: foram três dias, com mais de 80 pessoas, discutindo as bases para uma fototeca nacional. Fiquei honradíssima por ter sido chamada, pelo grupo Acervo e Mercado (obrigada Marcos Issa!) e pelo Sesc CPF, para falar sobre minha experiência como pesquisadora iconográfica e sobre o padrão IPTC de metadados fotográficos. Participaram fotógrafos, professores, pesquisadores, arquivistas e gestores públicos, de instituições tais como Museu da Imagem e do Som - MIS SP, Funarte, Instituto Moreira Salles, Zumví - Arquivo Afro Fotográfico e Arquivo Edgard Leuenroth (AEL)/UNICAMP. O objetivo era discutir políticas para a preservação da memória fotográfica brasileira pois, infelizmente, há muitos acervos se perdendo. Saímos com o compromisso, do Secretário Executivo do Ministério da Cultura, de montar um grupo de trabalho envolvendo MinC, Funarte, Ibram, Iphan, Rede, FFPD e outros grupos de fotógrafos. O seminário foi gravado e estará disponível no canal do SescTV. Parabéns a todos os envolvidos e que saia do papel este projeto!