JJB Social

Wondering why the influx of designer paid advertising for Christmas? 🎁 I’d say this is the greatest reason: ‘Despite years of strong performance, the market for personal luxury goods is set to slow down this year for the first time since the 2009 Great Recession. Now, 50 million luxury consumers have either ditched buying designer bags, scarves, watches, and more—or have been priced out’ Link to the full Fortune article: https://lnkd.in/ezcMJUMH #christmas #paidadvertising #socialmediamarketing #socialmedia #instagram

Latest SOCIAL MEDIA updates that I've found useful 📈 • Online shopping reached new highs in 2024 🛍️ https://lnkd.in/eFWmXazA • Best time to post to Instagram is 3pm (according to 2 million posts as reported by Buffer) with Friday being the best day to post, followed by Monday. 📱 • Best time to post Reels is between 2pm and 5pm weekdays. • Reels perform best, followed by carousel posts and then image. https://lnkd.in/egcy-ref • Meta is switching to community notes instead of fact-checkers (similar to X formerly Twitter) ✔️ https://lnkd.in/e9NHek8U • YouTube testing tool that helps create short form content from long form content 📽️ https://lnkd.in/eBsA5WUB https://lnkd.in/eB24gExP • YouTube increases Shorts length to 3 minutes https://lnkd.in/dTJJ_hP3 • Live shopping platform Whatnot raised funding of $265m, valuing it at $5bn and expected to be a $100bn business in the US by 2025. 💰 https://lnkd.in/evrtr8_G https://lnkd.in/et3h4cvP Follow for everything #marketing and #social media.

Breaking: TikTok ban in the US next month? I’m expecting this to benefit Instagram Reels and YouTube Shorts #shortform #tiktok #instagram #youtube #socialmedia #socialmediamarketing #socialmediamanagers #digitalmarketing

I’ve seen SO MANY designer brands running paid ads on Instagram for Christmas. 🎁 So, what am I doing about it? Genuinely interacting with all I have an interest in… Ralph Lauren, Loro Piana, Chanel, Hermes, and even businesses including ski resorts and Shopify, which I’ve used since 2018. So I’m re-targeted to keep up-to-date on their offerings personally (Christmas shopping) and learn their paid advertising strategies professionally. You can adapt this same learning strategy with emails. Sign up to email lists you have an interest in and learn about their offerings, how they present it, copywriting, email automation sequences, creativity and overall marketing in general. If you’re struggling with creativity or want to learn from other marketers, here are two strategies for inspiration. #christmas #paidadvertising #socialmediamarketing #socialmedia

Luxury store branding done right? Louis Vuitton renovated their flagship store in New York in the style of their monogram luggage trunks. Fair to say, it looks great. Marketing wise, here's why it SHOULD work: - Free marketing as people take pictures for social media - Word of mouth - Monogram is instantly recognisable - Excuse for people to visit, higher chance of conversions, brand loyalty, lifetime value Ways a small business can benefit from this strategy: - Dozens of artificial flowers outside or inside of the business, typically done well by restaurants and bars - Classic car fixed to a specific place, done by a rare few restaurants - Anything that prompts people to take a picture of/with for social media Last picture is how the LV store looked before. What are your thoughts? #louisvuitton #luxurybranding #fashion #branding #storebranding #storedesign #socialmediamarketing #socialmedia

Automotive re-brand failure or marketing success? 📈 Jaguar’s re-brand has caused a stir online It’s reached far beyond automotive enthusiasts like myself, and reached the masses On Jaguar’s re-brand video, Elon Musk, owner of Tesla and X (Twitter) even commented ‘Do you sell cars?’ Personally, from a branding perspective it’s a failure with the font and logo, Although, they’ve kept the iconic pouncing jaguar, which is key as people can identify the brand just from seeing it. Problem is that it’s not pouncing to the left as always, but to the right. Maybe to differentiate themselves from Puma and Slazenger if they release apparel? Similar to how Ferrari is doing. Personally, although it’s being heavily criticised, it’s a marketing success as it’s causing people to comment and debate. What can you learn from this? - Not all bad marketing is bad - Aim for engagement before releasing a new product/service to generate curiosity (they’re yet to unveil their new line of cars) - Capture the engagement through website forms, email lists etc. to inform the customer and create conversions What are your thoughts? Comment below 👇 Pictures: 1. New logo 2. Previous logos 3. Jaguar’s video on X with 15m views 4. My personal retro Jaguar bag which has travelled more than me #jaguar #ferrari #rebrand #branding #automotive #automotivemarketing #marketing #digitalmarketing

Recent Instagram and YouTube views 📈 35,000+ on Instagram in 30 days and 609+ on YouTube in 48 hours View my portfolio jjbsocial.com for more and to schedule a complimentary discovery call #instagrammarketing #youtubemarketing #digitalmarketing #socialmedia #socialmediamarketing #instagram #youtube #socialmedia #youtuber #digitalmarketer #marketing

The #1 SECRET to Facebook ads... It’s not just about setting up a campaign and letting it run. Don't run the ad at all. Yes, you read that right. Before even toggling the ad to run, do your research. Why test a budget if your competitor can take that expense in testing instead? Here's how to conduct competitor analysis for ads: 1. Look at competitors in your industry 2. Research their audiences, creatives, copy, landing page, customer journey 3. Utilise Facebook ad library Then A/B test with what's PROVEN to work. A company will rarely continue running a campaign if it's not generating a return to their objective... Unless they've fallen asleep? Double down on what's working, cut what isn't but analyse why it didn't. Ladies and gents, save your budget with some research. Want help with ads or marketing? Schedule a call with someone who cares about your budget and ROI: jjbsocial.com/contact My portfolio: jjbsocial.com/portfolio #instagramads #ecommerce #ads #advertising #paidadvertising #ppc

Marketing done right by Toyota Motor Corporation Everyone dreads having to skip the ad button Toyota’s ad shows their Yaris drift into the parking spot as the driver hops out and taps the skip ad button for you Way to make ads fun #marketing #automotive #automotivemarketing #digitalmarketing #youtube #youtubemarketing #paidadvertising #ppc

Creative marketing by Rockstar Games 🎮 thoughts? Have you played any of the games? #creativemarketing #marketing #grandtheftauto #videogame