Keen as Mustard Marketing Ltd

Is it time for B2B marketing to wear its heart on its sleeve? ⏰   Emotional marketing isn't new, especially for B2C. Studies have always confirmed that it boosts ad recall significantly - so, why have B2B marketers not tapped into this powerful tool? After all, work is personal, too - we spend most our lives working 🧑💻   Discover how brands are successfully using emotions in B2B marketing and learn how to identify the right emotions for your brand.    https://lnkd.in/e2TTdNFC

We were honoured Coca-Cola entrusted us to up their insights communication game and we love hearing how they benefitted from our unique approach, expertise, and creativity!   Ready to take your internal comms to the next level? Let’s spice things up 🌶️   #MarketResearch #Marketing #Insights #Communication  

🚨 This House Believes That generational Cohorts Are Good for Research - The answer is NO 🚨   Yesterday, at AURA Insight's 'Generational Insights: Exploring the Changing Consumer Landscape', Lucy Davison and Danny Russell wrapped up a heated interrogation into whether it might be time to retire generational labelling 🔍 The jury (audience) narrowly voted in our favour: generational cohorts might not be as insightful as they once seemed!   Both sides brought their best evidence to the table, sparking a fascinating discussion about how we approach consumer understanding. Our opponents sure kept us on our toes and it was a close battle! 🔥   At the end of the day, this has been all about questioning, learning, and finding better ways to make sense of the world. Thanks to everyone who joined the conversation and shared their perspectives. Let’s keep challenging the status quo!   Tom Kerr Ruth Hinton Chloe Combi Oliver Sweet   #GenerationalCohorts #DebateInsights #ConsumerBehavior #RethinkingResearch #GenerationalMarketing #AURAInsights #MR #marketresearch #Marketing

Great job Iosetta, and thank you Lumina Intelligence for bringing some Mustard to your offices 🌭 Speaking of the Power of Fame… The Insights Awareness Pulse results will be announced VERY soon 🎉 Stay tuned! Insight Platforms Lucy Davison

We're heading to the Market Research Society (MRS) Awards and thrilled to be sponsoring the Young Researcher of the Year Award! 🎉   Join us on December 2nd to connect with the best and brightest minds in insights and celebrate their achievements. We can't wait to see everyone there and have the greatest party of the MRX year! 💃🥂   Who do you think deserves this recognition? Tag them in the comments!   https://lnkd.in/gCHrmcf   Here are the Young Researchers Finalists for 2024: Taiye Akin-Akinyosoye, Mimi Grace Alford-Hamburg, Eliza A., Laura E. G., Thea Hatfield, Dan Lemmon, Miriam Makin, Ruby-Mae Radcliffe, Zoe Rivlin, Sian Topp, Benedict Vigers, Eloise Wroe Wright

Mustard's very own Iosetta Santini asked Kahren Kersten from Experience Insights for her precious advice 🌟   In this inspiring Women In Research (WIRe)'s Centre Stage series, Kahren shares her transformative journey - from battling (and conquering!) stage fright and self-doubt to discovering a higher purpose that fuels her confidence to speak on what truly matters. 🙌   Don't miss out on this empowering conversation packed with practical tips 📝   Read the full interview here:  https://lnkd.in/ea842dek

🌭 Some Mustard on Greenbook's "Grow Your Insights Business" Channel! 🌭   Is your content working with your brand, or against it? Our latest article, "Sealing the Deal: 5 Steps to the Perfect Brand-Content Match", breaks down practical tips for insights companies to build stronger, more distinct brands through aligned content in today’s competitive market.   Read more on Greenback to make your brand stand out! 🌟 https://lnkd.in/eBMwx5mE   Karen Lynch Ashley S. Lucy Davison Iosetta Santini Simon Dunn 🌭 Vanessa Chirayus   #B2BMarketing #BrandStrategy #ContentMarketing #InsightsIndustry

🌭 Some Mustard on Greenbook's "Grow Your Insights Business" Channel! 🌭   Is your content working with your brand, or against it? Our latest article, "Sealing the Deal: 5 Steps to the Perfect Brand-Content Match", breaks down practical tips for insights companies to build stronger, more distinct brands through aligned content in today’s competitive market.   Read more on Greenback to make your brand stand out! 🌟 https://lnkd.in/eBMwx5mE   Karen Lynch Ashley S. Lucy Davison Iosetta Santini Simon Dunn 🌭 Vanessa Chirayus   #B2BMarketing #BrandStrategy #ContentMarketing #InsightsIndustry

Just one week to go! Ready to watch generational marketing face the ultimate test?   We sure are 🔥   At AURA Insight's 'Generational Insights: Exploring the Changing Consumer Landscape' event, Lucy Davison and Danny Russell are going all in to banish generational cohorts from insights for good!    The debate will sure get heated but can they convince this audience of committed generational cohort researchers? 📅 Find out next week on the 21st of November, 10:00 to 15:30, at The RAF Club, London. Client members register fast while spaces are available! https://lnkd.in/etRyDT3J   Client-side non-members can request to join here:  https://lnkd.in/e5vwTg6x   Tom Kerr Ruth Hinton Oliver Sweet   #MR #generaltionalmarketing #marketing #AuraInsight #marketresearch #ConsumerResearch

📉 UK Marketing Budgets Stall in Q3 – Is Brand-Building at Risk? The latest IPA Bellwether report shows a worrying shift: marketing budgets have flatlined, with a tiny 0.6% net increase in Q3. With a rise from Q2, firms are focusing on short-term direct marketing, while cuts in other areas signal a drop in long-term brand investment. Are businesses sacrificing future growth by focusing too much on short-term wins? Now, more than ever, marketers need to balance short-term gains with long-term growth strategies. Read more here 👇 https://lnkd.in/eGJTEEvS