KesselsKramer London

Nice article by Lucy Barbor about SXSW London and their inspired collective call-out for speakers, featuring some of our work in there too 🙂

What makes a great strategy? Once, I spotted a message in the lobby of a hotel that caught my attention. The hotel? citizenM hotels Their strategy is a masterclass in clarity and focus. They target modern, independent travelers and deliver exactly what matters to them through three key essentials: • A good bed – for quality rest. • A cold drink – to refresh. • Big fluffy towels – because comfort matters. This example illustrates what makes a strategy truly great: 1. Define your target customers – Be specific about who you serve. 2. Focus on what matters most to them – Fewer value drivers, executed well, create stronger impact. 3. Communicate simply and effectively – Make your message clear and memorable. citizenM proves that great strategies are not about doing everything—they’re about focusing on the right things and doing them exceptionally well for a clearly defined customer segment. Sometimes, the fewer the value drivers, the sharper and more effective the strategy. Please share if you know any other great examples of strategy in action. #Strategy #ValueProposition

Thank you Carissa Justice and the brilliant team at The Subtext for letting Dave Bell ramble on about the voice of citizenM hotels. KesselsKramer has partnered with the citizenM brand since inception and it's become a labour of love. If you’re not familiar with The Subtext, do check them out. They’re a fantastic – possibly the only? – resource for the all important but oft forgotten verbal side of identities. So much good stuff to see in there.

Art show number 2! The Barter Bank is now open for business. As part of Shoreditch Design Triangle, and in collaboration with the Bank of England Museum, KesselsKramer's gallery space at 32 Charlotte Road, London, has become a bank for one week only. No money will change hands, only art. When you visit – either the website (barterbank.xyz) or the gallery – you will be invited to create art on the specially commissioned digital platform which is then exchanged for another piece of art from another participant. Whose art will you get and who will get yours? Let the algorithm decide. The exhibition raises questions about the value of art, the idea of currency (and its evolving nature) and the fact that bartering – the ancient format of exchanging goods and skills of value – is making a comeback in a cash-strapped society. Banking bonus: there's an evening opening party for the Barter Bank from 6pm-9pm tonight, Tuesday 17th September. Come! Barter! No suits required.

Thank you Creative Review for your lovely story about the Bank of England Museum show taking place as part of London Design Festival this week! Read all about it here:

We are proud to announce two shows this week as part of London Design Festival and Shoreditch Design Triangle, and in collaboration with the Bank of England Museum. First up, "Currency of the Future" is on now at the Bank of England Museum, Bartholomew Lane. While money’s future is usually predicted by financial experts, it’s now time to ask what form it would take, from a more artistic standpoint. The Bank of England Museum invites you to join with KesselsKramer London and a roll call of 17 exciting artists who will be sharing their own personal predictions on the future of money. Artists include: Tommy Brentnall; Ben Denzer; Maya Golyshkina; Ferry Gouw Freddie Guthrie; Sebastian Koenig; Eleonora Marton Minori Murata; Martin Nicolausson; Harriet Richardson; PUTPUT Really Big Chimp; Simona Mehandzhieva; Shahram Saadat; Inari Sirola Helmut Smits and Can Sun. The show runs from 16th-21st September with a late night opening on Thursday 19th, till 8pm. Come along! No old school money or crypto required - it's free entry. More details in the link below. And news coming up on our satellite show at our gallery on Charlotte Road, Shoreditch, called "Barter Bank." Thanks to all the artists and the bank of england museum for collaborating on the exhibition!

This is a B2B campaign. Which – judging by all the LinkedIn posts asking “what did X teach me about B2B sales?” – hits the algorithm right in the centre of its cold, cold heart. But yeah, this is a B2B campaign. One where we want to reach creative people in a creative city with the world’s best creative festival – SXSW. Yet it has a distinctly Austin attitude. So the brief was to make an unmistakably European SXSW and prompt sign-ups. Our approach is based around the insight that other creative events – of which there are many – celebrate work that has been. SXSW London celebrates work that is yet to be. The freshest films, the soon to be famous bands, the almost implausibly futuristic predictions. The next big thinks from the next big things. And that’s the other thing about SXSW – it mixes up all these different industries and sees what happens. Tech people bump into musicians who trip over film stars who jostle with art directors who ask for a round of drinks from marketeers. SXSW is a place where cultures unite and are magnetically drawn to each other. And as we all know, creativity and innovation are born out of the coming together of disparate ideas either deliberately or by accident. Isn’t that how beer pong was invented (ok, bad example)? Influenced by the markets and street life of East London, the campaign clashes typefaces and the fluro-est of fluroescent colours. Messaging pulls from all creative disciplines from the festival and the languages spoken in European . The posters are designed to be tiled in various configurations on billboards. Animations – which you can see @sxswlondon on instagram add flavour and motion and a weird dizzy sensation. And since it’s a B2B campaign and since this is LinkedIn, a single stat: the target for sign-ups was smashed, beaten and left in tatters within 48 hours. More retina-tickling visuals of the campaign can be seen at kesselskramer.com

Very excited to share our outdoor campaign for the inaugural SXSW London, in all its glorious fluro-madness. It’s out there on the streets of East London this very second, and soon to be seen across Europe in the coming weeks, including Amsterdam, Barcelona, and Berlin. The theme of the campaign is to capture the beauty of SXSW but with a distinctly Euro-flavour. Influenced by the shops, markets and streetlife of east London, where SXSW London will take place, we embraced an eclectic visual world, clashing typefaces and the brightest fluorescent colours. Messaging is pulled from all creative disciplines that the festival brings together and languages spoken across Europe. The biggest of thanks, dankes and dank u wels to: Amy Bedford, Martin Green CBE and the KesselsKramer London team including: Rebecca Jenkins, Dave Bell, Clem Rousset, Charlie Bowden, and Vangeli Moschopoulos.

Excited to be able to talk about this. The first of our new work for SXSW London is officially live. The original Austin festival is coming to London in 2025 and the rest of the campaign is rolling out across Europe over the next week. More to come.