KPM Group

🚨New Service 🚨 Envelope Overprinting: Your Campaign, Perfectly Packaged We’re excited to introduce our new envelope overprinting service; designed to bring you even more value and efficiency in your direct marketing campaigns. - We will overprint your envelopes in full colour, with no mark-ups and no shipping costs - This means streamlined timelines for you and further consolidation of your campaign costs Ready for Your Campaign to Stand Out? 📧📞 Contact our team today to explore the possibilities #Print #DirectMarketing #Marketing #ROI #Mail

January is a key sales period for retail and e-commerce businesses—but what about all those abandoned carts? 🛒 For every cart left behind, there’s lost revenue just waiting to be recovered. While digital channels often dominate the conversation, direct mail offers a unique, GDPR-compliant way to re-engage prospects and drive conversions. 📬 Here’s why direct mail works: It captures attention in ways digital often can’t. It has a longer shelf life—your message stays in homes for days or weeks. It’s perfect for reaching those who’ve shown interest but haven’t yet converted. One of our clients in the natural health space shared how he realised the limits of digital channels: "I’d been a busy fool, pouring time into digital campaigns that weren’t as profitable as I thought. When I shifted focus, I saw real results." Steve Morton, our Sales Director, has helped businesses like yours turn abandoned carts into loyal customers. Don’t let January’s sales potential slip away—contact Steve for tailored advice on how to make direct mail work for you. 💬 How are you planning to tackle abandoned baskets this January? #Retail #Ecommerce #AbandonedCart #GDPR #DirectMarketing #DirectMail #Marketing

Happy New Year from all of us at KPM Group 🎉 We hope 2025 has started well for you all and this year has many good things in store. Here in Kent, we have some exciting new projects and services lined up. What are you most looking forward to this year? #Printand Mail #Marketing #Branding #MarketingCampaign #Multichannel #DirectMarketing

The challenges facing charities today—rising costs, donor fatigue, and an increasingly competitive landscape—require innovative solutions. It’s no longer enough to rely on traditional methods. Effective data profiling and segmentation can empower your organisation to connect with your audience on a deeper level. By understanding your donors’ motivations and preferences, you can create campaigns that truly resonate and inspire action. Whether through targeted digital outreach or personalised direct mail, a data-driven approach will enhance your engagement strategies and improve donor retention. 📖 Ready to transform your charity marketing results? Read our blog for actionable insights and improve donor engagement today: https://buff.ly/3BzSxDj #Fundraising #DataProfiling #NonProfit #Charity

In-person events are back – but is your brand standing out? Yes, in-person events are bringing new opportunities to make an impact. But with countless brands vying for attention, how can you ensure your presence is unmissable? This is where print can shine. But think beyond the generic flyer or business card. A carefully crafted brochure, a beautifully designed product catalogue, or even a unique leave-behind like branded notebooks can transform your brand’s perception. These tactile materials aren’t just handouts – they’re physical extensions of your brand that attendees can revisit long after the event. The power of print extends before and after the event, too. Imagine sending personalised invitations that excite prospects or follow-up mailers that reinforce the key takeaways from your presentation. These touchpoints create a cohesive and memorable experience for attendees. With in-person events offering limited chances to make a lasting impression, print can help you go beyond being forgettable. Are you ready to turn your next event into a showcase of your brand’s creativity and credibility? Talk to our expert team about your next event: Call 📞 01322 663 328 or email 📧 sales@kpmgroup.co.uk #EventMarketing #BrandStrategy #PrintandMail #B2BMarketing #Marketing

New Service! 📣 Streamline your send with in-house Envelope Overprinting Get your campaign noticed as soon as it drops on doormats with our new envelope overprinting service: • Any Size • Any Format • Any Paper • Litho, Digital or Inkjet Options • Fast Turnaround Ready for Your Campaign to Stand Out? 📧📞 Contact our team today to explore the possibilities #Print #DirectMarketing #Marketing #ROI #Mail

96% of B2B marketers rely on social media – but are your campaigns getting lost in the noise? 📲 Social media is the cornerstone of B2B marketing, with 96% of marketers leveraging it to reach their audience. But here’s the challenge: with so much competition, it’s becoming harder to stand out ❌ So, how do you cut through the noise? By thinking outside the screen. Combining your digital campaigns with print gives you a competitive edge. A direct mail piece, for instance, doesn’t just compete for attention – it commands it. While digital content can be scrolled past in seconds, print delivers a tangible, lasting impression that sticks in the minds of your prospects. The key is in the integration. Use social and email to build awareness, then reinforce your message with printed materials that your audience can hold and engage with. This multichannel approach doesn’t just increase your visibility – it creates a seamless and memorable journey for your buyers. It’s time to rethink the way we connect with our audiences. Are you ready to go beyond the digital noise and create campaigns that truly stand out? Speak to our experts to see how your brand can stand out: Call 📞 01322 663 328 or email 📧 sales@kpmgroup.co.uk #B2BMarketing #IntegratedMarketing #PrintAndMail #OmnichannelMarketing #Multichannel #DirectMarketing

The power of multichannel + mail: ex-Google CMO, Nishma Patel Robb, outlines her experience of using mail in the digital world of Google in a blog for Media Leader. According to Nishma: ✅ Direct mail helped bring Google to life - giving the global tech giant a personal touch ✅ Direct mail added depth to their campaigns, significantly boosting reach and conversion rates ✅ Direct mail remains one of the least diluted marketing channels, with 63% of recipients giving it their undivided attention As Nishma says, "When marketers execute great creative, we create moments. But when we master direct mail, we craft pieces of branding that earn a place in someone’s home. And what’s more powerful than that?" https://buff.ly/4foXHAZ #DirectMarketing #DirectMail #PrintandMail #Multichannel

Spotify Wrapped has dropped, and it’s dominating conversations everywhere. But it's more than a viral moment—it’s a masterclass in how to deliver a marketing campaign that’s bold, personal, and memorable. This week's marketing news worth sharing 🗞️🗞️ So, here’s what we, as marketers, can take away for 2025: 💡 Master Data-Driven Personalisation Spotify doesn’t just know you like music—they know your top artist, how many minutes you listened, and even your vibe. That’s the magic of using data effectively: creating a hyper-personalised experience that feels like it’s made just for the customer. Imagine what you could do with the right data insights and tools to personalise your campaigns! 💡 Turn Customers into Advocates The genius of Wrapped? It’s made for sharing. From eye-catching visuals to irresistible stats, Spotify turns listeners into their loudest promoters. For your next campaign, think about how to give your audience something they want to share—a personalised direct mail piece, perhaps? 💡 Build Community, Not Just Campaigns Wrapped isn’t just an individual story; it’s a collective celebration. It connects millions of users, making Spotify the centre of a shared moment. In 2025, successful marketing will focus on building tribes and fostering connections across channels, from social media to direct mail. 💡 Deliver Value First Spotify Wrapped isn’t a sales pitch; it’s a gift. It’s a moment of joy that builds goodwill. Great marketing follows the same principle: deliver value first, and loyalty will follow. Think about how your campaigns can give your audience something meaningful—whether that’s insightful data, a beautifully crafted mailer, or exclusive content. The takeaway? The best marketing doesn’t feel like marketing. It feels like a moment worth celebrating. At KPM Group, we help you combine the power of data, personalisation, and multichannel marketing to create campaigns that connect, inspire, and deliver results. Want to create your own standout campaign? 📞 Call 01322 663 328 or 📧 sales@kpmgroup.co.uk to chat with our experts. #DirectMarketing #SustainableMarketing #Multichannel #DirectMail #Marketing #2025MarketingTrends

We would like to wish all of our customers, colleagues and friends a very Merry Christmas. Best wishes from Nigel & Marian and all the team: Lisa, Guy, Matt, James, Brian, Phil, Mike F, Steve Diane, Theresa, Justyna, Jenny and all the Production team