LEAP Create

Last week we had the pleasure of welcoming Abi into our office for work experience. She has been getting stuck in with the team, learning the ropes of agency life and taking on a creative challenge of her own. To tie in with it being World Book Day last week, we set Abi a brief to write a blog featuring some of the top reads and listens our guests have recommended from our podcast, and she absolutely smashed it. A huge thank you to Abi for all her hard work this week, we’ve loved having you! Check out her blog here 👇 https://lnkd.in/ee2HpYhx Reccomendations by Karen 🧘♀️ Farrell, Shannon Smedstad, Hassan AlHindwan

How do you create an internal tone of voice where people have confidence to communicate in a clear and concise way? We teamed up with Thales to help them find their internal tone of voice. With such a complex organisation, finding a way to bring all of their communication across teams from emails, presentations and internal communications, while staying true to the master brand was no small task. Through research, workshops, and hands-on training, we developed a distinctive TOV that’s now being used across the business. From digital guidelines to print-on-demand copies, every team has the tools to communicate with confidence. Read the full case study over on our website! https://lnkd.in/er_icPE9 #EmployerBranding #InternalComms #CompanyCulture #BrandStrategy #Thales

TikTok isn’t just an app for dance routines, it’s changing the game for employer branding. But how can companies actually make it work? In this episode, Sara MacGregor and Roger Cayless chat with employer brand and content expert Alexandra O'Connor, who led the launch of a major bank's recruitment marketing TikTok channel. She shares her experiences of creating engaging content with employee advocacy, and figuring out what content stuck the right cords with their target audience. If you’re looking to make TikTok work for your employer brand, this episode is for you. 🎧 https://lnkd.in/erG4pWyE #employerbrand #employerbranding #employeeadvocacy #egc

The No BS Guide to Employer Brand is hitting inboxes today!  We're diving into DEI challenges, candidate journeys and much more. Don’t miss it, subscribe now! 📬💼 https://lnkd.in/e_nfS8Rt #EmployerBrand #EmployerBranding #DEI #EB

Tickets are now on sale for our next Employer Branding Meet-up! 📢 Join us for breakfast at Cecconi’s, Shoreditch, on the 25th of March. This time we'll be diving into untapped recruitment marketing channels, sharing strategies for breaking through the noise. 👂   We'll be joined by our panel of experts: Olivia Williams, Employer Brand Manager at Dunelm Richard G., Global Employer Brand & Sourcing Manager at HiBob Claire de Souza, Co-Founder of The EB Space With just 30 places available tickets won’t last long, secure yours now! 🎟👇 https://lnkd.in/eDUYUepJ 100% of ticket proceeds will go to My Sisters' House CIO, a charity dedicated to supporting women in need. 💜

The No BS Guide to Employer Brand is back for Edition 5, dropping on the 28th of February! No fluff. No corporate buzzwords. No wasted time. Just the insights you actually need to stay ahead in our ever-evolving world of employer branding. What’s inside? Well, that’s for us to know and you to find out… but trust us, it’s worth the wait. Subscribe now and be the first to get it when it drops. 📬👇 https://lnkd.in/e_nfS8Rt #EmployerBranding #EmployerBrand #NoBSGuide #TalentStrategy #HR #FutureOfWork #RecruitmentMarketing

70% of candidates are passive: Are you reaching them? 🤔 Understanding your target audience is crucial. We've been collaborating closely with our clients to dive deeper into talent profiles through hands-on workshops. Our goal? To enhance content and channel strategies that resonate with the right audience. One key insight: 70% of candidates are passive, meaning they're not actively job hunting. This poses a challenge of how we engage them effectively beyond traditional job boards and other job search channels? Our workshops explore candidate journey mapping. By identifying where your candidates are, we can help you tailor your approach and ensure you're reaching the right talent with the right message. Interested in learning more? Contact us to see how we can help you. 👇 https://lnkd.in/e8_UQBTa #EmployerBranding #CandidateEngagement #TalentStrategy #RecruitmentInnovation #Workshop

Bringing stories to life. Last month, our creative team were on set in LEAP London for a client video shoot, capturing content for a new internal video with CGI for a project to support DE&I. This one brought out all the emotions. 😊☹️ Here’s a sneak peek behind the scenes. 🎥

Gen Alpha grew up asking Alexa for answers, so what will they ask of their future employers? Join Sara MacGregor and Roger Cayless in this episode as they chat with Pia de Malherbe, Chief Branding Officer at 10 Days London, about why organisations need to start thinking about Gen Alpha now. Pia shares expert insights on what this next generation will expect from work, how their values and preferences differ from previous generations, and what companies need to do to start engaging Gen Alpha. The future workforce is closer than you think. Hit play to find out how you can start preparing now. 🎧 https://lnkd.in/eP4RFiUU #GenAlpha #FutureOfWork #WorkplaceTrends #NextGenTalent #EmployerBranding #WorkforceEvolution #FutureTalent #HRInnovation #TalentStrategy #Leadership #WorkplaceCulture #HiringTrends #BusinessGrowth #CareerFuture #FutureReady

We're chuffed to bits to have taken home two awards at the LENS last night! 🏆 Gold – Best Use of Video to Support EDI 🥈 Silver – Best Innovation Proud to see our No Holding Back campaign with CGI earn even more recognition. A huge thank you to David Phillips and everyone who helped bring this work to life. Want to find out more about the work behind these wins? Read the case study now. 👇 https://lnkd.in/eaSCiAh3