Lily's Kitchen

Pounce. Leap. Wag. 2025 has got off to an exciting start for us with the launch of our new natural Supplements* and salmon oil range for dogs. Developed with a vet, the supplements range contains carefully selected natural ingredients, including concentrated botanicals, to help give four-legged companions support, whether it’s for their coat, their joints, or their digestive system. The range also includes pure Norwegian salmon oil which is a natural source of Omega-3 fatty acids, including DHA and EPA. “At Lily’s Kitchen, we aim to help pets live their best lives, and that’s exactly why we have developed this new range of supplements and salmon oil which we hope will help dogs all over the country start the new year on the right paw,” said Charlotte Henderson, Head of Marketing. “According to data from Mintel, nearly half of all millennials and Gen Zs have increased their supplement consumption since the start of Covid**. And just as pet parents are becoming increasingly aware of their own health and wellbeing, they’re making the same considerations for their pets, so it feels like the right time for us to enter this space.” Has your dog tried them yet? #properfoodforpets #supplements #wellbeing *Complementary pet food for adult dogs. **Vitamin boost: Half of Millennials are using vitamins and supplements more often than they did before the pandemic – Mintel, Jan 2023

Nuzzling. Kneading. Thudding tail-wags. Pets say “I love you” in many different ways. Here, our vet ambassador Rory Cowlam explains some of the ways cats and dogs can demonstrate love. But of course, all pets are different. How does your pet show affection? Drop a comment down below. Happy Valentine’s Day, folks. 💗 #valentinesday #daringdogs #rebelcats

From daring dogs to rebel cats, we have lots of exciting things to look forward to in 2025. But before that, we want to take a moment to celebrate some of our achievements from 2024. Grab a cup of tea, sit back and enjoy our roundup of highlights. We’ll let the numbers do the talking… *Meal donations include meals that were classed as 'unsaleable' because they had a short shelf-life, or featured things like misprinted labels. The food inside the packaging was perfectly good to eat, and we're delighted that they didn't go to waste!   #bcorp #businessasaforceforgood #2024highlights

Halloween approaches and we’ve been brewing something special! We believe that pets are part of the family, and since day one, we’ve made it a priority to include them in occasions big and small – our Halloween menu does just that! These limited edition recipes are a popular choice for pet parents who want to involve their cats and dogs in the fun of spooky season. This year, we have a brand new recipe for dogs made up of terrifyingly tasty ingredients: freshly prepared chicken and turkey with pumpkin, apple and a touch of cinnamon. And whether your four-legged friend has tricks or treats in mind (or maybe both) we’ve summoned up some wicked delights with our Howl-o-Ween Mini Burgers. Made with proper meat, offal and with natural ingredients, these hauntingly delicious mini burgers are filled with freshly prepared turkey and chicken with a sprinkling of pumpkin, cinnamon and ginger. For the not-so-scaredy cats out there, we’re celebrating All Hallows Eve with a brand new limited edition paté made with freshly prepared chicken with pumpkin and a dash of salmon oil to help skin and fur. It’s petrifyingly proper food. No witchcraft required. #powerofproperfood #halloween #petfood

Today we’re celebrating #WorldMentalHealthDay, and this year’s theme is workplace mental health. It feels fitting then to announce that we’ve been awarded bronze certification as part of the Mind Workplace Wellbeing Index Survey! We’re so proud to have earned this award. The index is designed to recognise the good work that employers are doing to promote and support positive mental health. It helps us to understand what we are doing well and where we can improve our approach. By signing up, we’re making a long term commitment to support our team’s mental wellbeing. As a business, we have always believed that looking after mental health is just as important as looking after your physical health, and so also offer a number of other resources and initiatives to ensure our team are in tip-top mental shape:   - PawsForThought: our Wellness Action Plan which allows managers and employees to have a confidential and open dialogue about mental health when needed. It creates space for the development of personal action plans for members of our team to proactively manage their mental health - Mental Health First Aiders: team members who are fully trained up to provide peer-support in person or remotely - Employee Assistance Programme: a confidential 24/7 helpline designed to help colleagues deal with personal and professional problems that could be affecting them at home or at work, their health, or general wellbeing - Mental Health in the Workplace Training with Mind: we aim to create an environment in which everyone is supported to take the necessary steps to nurture their own health and wellbeing while at work and beyond. This training helps us to ensure our team is equipped with the skills and coping mechanisms to do this - Occupational Health: support via an external provider for professional support and referrals, if needed - Neurodiversity Support: we offer ‘Lunch & Learn’ awareness sessions to help understand our differences, and fidget toys, should they be beneficial - Calm App Access: everyone on our team can enjoy access to this app which aims to support everyone at every step of their mental health journey - Dog-Friendly Office: we know that pets can offer mental health support in many ways. Embracing this, our office is dog friendly meaning cuddles, walks and play breaks are available whenever our four-legged friends join us

This time last month, we’d just set off on our Fish & Chips Roadshow! Over two and a half weeks, we: 🚐 brought the Lily’s Kitchen magic to 12 locations 🐶 gave 750 dogs a taste of our delicious Fish & Chips recipe 👋 met 4,000 pet parents and got to tell them all about the power of proper food 🐕 saw 460 Lily’s Kitchen bandanas worn with pride 🐾 sent 410 branded tote bags out into the world, and 🛍 gave away 2,200 goody bags Experiential events like this give us the chance to meet customers on two legs and four, and we had so much fun doing it. Our last stop was at Saltdean Lido where we captured this video – we hope you enjoy! #properfoodforpets #powerofproperfood #petfood #experientialmarketing #marketing

The last week of September marks International Happiness at Work Week. From flexible working to the right equipment for a safe home-working environment, Pawternity leave to mentoring, and from office socials to our very own sports club (and lots more besides!) our aim is to make sure that our team feel happy while at work. This year, our Culture Team has fully embraced the Happiness at Work initiative and pulled together a schedule of activities as part of our wider wellness calendar. Kicking off the week, a remote Pilates class was hosted for everyone to join, especially those working from home. For people in the office on Tuesday, dedicated our meeting-free Golden Hour to a run/walk & talk, and today, we had a lunchtime painting session. Some sweet treats have been popping up here and there, and on Friday, an early 3pm finish to say thank you for our team’s hard work. Underlying all of this is a serious message about the importance of a healthy work/life balance. As a B Corp, we’ve made a commitment to make sure we are contributing to the overall wellbeing of everyone on our team, and making sure that they are properly supported. Our team is what makes our business a success, after all! #happinessatworkweek #companyculture #bcorp

It’s that time of year again! We’re excited to be getting back together with our B Lab UK friends at Ella's Kitchen, COOK Trading Ltd, Vivobarefoot and Riverford Organic Farmers to launch our joint mentor scheme for 2024. Even better, the initiative is growing and we’re all delighted to welcome THIS™ into the fold! Now in its fourth year, the B Corp Mentor Scheme matches mentors and mentees from across all six businesses to draw on a wealth of skills and experience, exchange knowledge, support career development and share insight and wisdom. It’s our third year participating, and the members of our team who have taken part have found it rewarding and inspiring to collaborate in this way with fellow B Corps who are committed to using business as a force for good. It’s a great way to support our team with personal and professional growth, as well as offer them new perspectives and opportunities to learn from people’s experiences within different businesses and organisations. We can’t wait to get started! #BCorp #Bthechange #businessasaforceforgood #mentoring #traininganddevelopment

Nothing says summer like Fish & Chips by the sea, so even though this year’s weather has left a little to be desired in the UK, we decided to see out the season by bringing a taste of the seaside to our four-legged friends around the country. Since the end of August, our perfectly Lily-fied van has been visiting a variety of pet stores, including a number of Pets at Home branches, and a dog-friendly beach. The star of our roadshow is one of our newest recipes, our Pub Lunch Fish & Chips. Dogs around the country have been able to taste it for themselves in our Doggy Diner, as well as having fun with our games. And of course – we couldn’t let them go home without a goodie bag in their paws. This weekend, we’ll be at Saltdean Lido hanging out with all the pooches checking in for a dog-friendly swim. Come and say hi if you see us! #properfoodforpets #experientialmarketing

We’ve been so proud to work with Dogs Trust for the last few years because like us, they want dogs to live their best lives. Since 1891, Dogs Trust have been fighting to make tomorrow’s world a better place for all dogs, working tirelessly to ensure every pooch receives the love, care and training and forever home they need to thrive. This year is extra special because we’ve launched our limited edition Dogs Trust Dinner, modelled so well here by Ronnie who is being looked after thanks to Dogs Trust Cumbria. A nutritionally complete and grain-free recipe*, this dinner is made with natural ingredients, including chicken, and features ham, sugar snap peas, spinach, carrots and apples along with our botanical blend. We're donating 100% of profits** from the sales of this recipe to support Dogs Trust and their work providing life changing care and forever homes for over 12,500 four-legged friends each year. What better way to treat your best friend to a delicious dinner than by helping build a better future for another furry family at the same time? *Made in a factory that handles grains so traces may be present **Total donation of £10,000. See https://lnkd.in/e2YC6iqc for more info. Dogs Trust Registered Charity Numbers: 1167663 & SC053144 #properfoodforpets #dogstrust