LINAR Consulting Ltd

Good to have Sam Stamp on board and hitting the ground running! Get in touch if you want to take advantage of our January discounts. 🫰

We're super excited to officially welcome Sam Stamp to the LINAR Consulting Ltd table. His creativity, ideas and smarts are going to push us all to the next level.

Times are going to get tough. With a rising cost base thanks to increased NI contributions, firms are going to be scrutinising expenditure more than ever. That's why we're concentrating this week on how to navigate common pricing challenges. Link in the comments as always. Enjoy. #holdyournerve #dontcavein

For Lawyers, BD professionals, and anyone with a sales target: Our 1-on-1 workshops are designed for law firm professionals like you—tailored, practical, and results-driven. Choose from two high-impact options: 1️⃣ Sales Workshop: Build a personalised BD plan, sharpen your approach, and take immediate steps to win more work. 2️⃣ AI Workshop: Learn practical tools to save hours every week, streamline your workflows, and focus on what really matters. No fluff. No wasted time. Just results.  Or your money back. 👉 Limited January slots available. Book now to secure your place. 

We're back! Happy New Year. If you're feeling anything like our LEGO colleague then Three Things this week is for you. A healthy tonic of one part cleanup, one part self reflection and a sprinkling of planning for the future. Link in comments as always. Enjoy.

Start 2025 Strong with LINAR: Special January Deals on Our Workshops!    January is always the time to refocus and plan for the year ahead. At LINAR, we’re here to help you and your team hit the ground running with a range high-impact, well-tested workshops.   Whether you’re looking to:  👉 Drive world-class sales behaviours: Build a targeted client plan, refine your approach, and set actionable steps to win more work.    👉 Unlock the power of AI: Learn how to automate repetitive tasks, streamline workflows, and create time for what matters most.    👉 Empower your team to deliver measurable results: Align your people with strategies that boost collaboration and drive firm-wide growth.    🛠️ What’s On Offer:  • One-on-one sessions to achieve your individual goals.  • Team workshops designed to energise and align your teams.  • Train-the-trainer programmes to drive sustainable change across your firm.    ⏰ Don’t Miss Out:  Book by 31 January and enjoy up to 20% off our standard pricing.    Make 2025 your firm’s best year yet—drop us a message or book now via the link in comments!    #SalesExcellence #AIForLawyers #LegalGrowth 

Day 12: Using AI to Improve Domain Knowledge   🎵 “On the twelfth day of Christmas, AI gave to me… Twelve issues flagged clearly!” 🎵   Tip AI can be your secret weapon for building domain knowledge and tackling challenges more independently. For example, during contract negotiations, AI tools can help you identify key issues and flag potential risks—so you can approach your legal team with clear, targeted questions.   Example Use 📝 Before sending a draft contract to legal, use AI to: •  Highlight terms like payment schedules, liability clauses, and confidentiality agreements. •  Flag missing or inconsistent clauses that might delay approval. •  Generate summaries to save time for both you and your legal team.   How to Implement 1.   Input the Contract: Upload the document into your LLM or a specialised AI tool with a clear prompt like, “Highlight key clauses and identify potential risks.” (be sure to remove any identifiable business information first - usually very simple by removing the definitions at the top) 2.   Refine Insights: Ask follow-up questions to dig deeper into specific areas, such as indemnity or termination terms. 3.   Use AI-Generated Notes: Share targeted questions or flagged issues with your legal team to streamline their review.   Time Saved ⏱️ Hours per contract by reducing back-and-forth with legal and focusing their expertise where it’s needed most.   What to Do with That Time 💡 If You’re Feeling Practical: Dive deeper into understanding your contracts, building confidence for future negotiations. 🎄 If You’re Feeling Festive: Wrap things up early and enjoy a festive team lunch to celebrate your hard work this year (maybe on LINAR!) 🎉🎄

🎵 “On the eleventh day of Christmas, AI gave to me… eleven feedback items actioned.” 🎵     Tip  Clients don’t just share their needs, expectations and experiences when prompted by a survey or interview. They are constantly sharing signals through informal conversations, emails, and unsolicited feedback. Making sense of this unstructured text is hard work, making it a great use case for AI - whether a generic LLM like ChatGPT, or a dedicated platform like Paul Roberts and the team at MyCustomerLens | always-on listening have built. Example Use  Summarise feedback comments from clients. How to Implement  1. Define what you need to know: Decide what specifically you want to know from your clients. For example, what aspects of your brand or service do you want to review?  2. Unify your data: Add the text data to a spreadsheet, along with any context data such as date, feedback source, practice area etc.  3. Write a prompt: For example: ‘Review the client feedback in the attached spreadsheet, and write a summary paragraph about how they describe their relationship with our firm’ Time Saved  15–30 minutes per feedback theme, plus you save on printer paper and highlighters 😉. What to Do with That Time:  💡 If You’re Feeling Practical: Use the insights to brainstorm three simple actions the firm could take to strengthen client relationships.   🎄 If You’re Feeling Festive: Send clients a Christmas card thanking them for their gift of feedback.

🎵 “On the tenth day of Christmas, AI gave to me… ten leads a-nurtured.” 🎵   Tip Keeping prospects engaged during a long sales cycle can be a challenge, but AI tools can automate lead nurturing with tailored, timely follow-ups that keep you top of mind. For us, this is a perfect example of something you know you should be doing properly, but can never make time for.   Example Use 📧 Set up workflows to send personalised case studies, updates, or reminders based on where each lead is in the buying process. For example: •  If a prospect opens your email but doesn’t respond, AI can generate and send a follow-up automatically. •  For warmer leads, deliver tailored content such as success stories or invites to exclusive events.   How to Implement 1.   Segment Your Leads: Group prospects based on behaviour, industry, or stage in the sales funnel. 2.   Use AI for Personalisation: Tools like HubSpot or La Growth Machine can craft follow-up emails tailored to each segment. 3.   Set Up Automations: Use a CRM or marketing tool to send these emails at the right time, with minimal effort.   Time Saved ⏱️ Hours per week on repetitive follow-ups and content creation.   What to Do with That Time 💡 If You’re Feeling Practical: Spend it reconnecting with your warmest leads or strategising your pipeline for the next quarter. 🎄 If You’re Feeling Festive: Use the time to bake some Christmas cookies and share them with your team or clients! 🍪🎄

🎵 “On the ninth day of Christmas, AI gave to me… nine prompts improving.” 🎵   Tip One of the biggest misconceptions, and time drains, about using AI is that you need to craft the perfect prompt. But the truth is, good prompting is more like having a conversation—start simple, refine as you go, and let the AI work with you to get it right.   Example Use 💬 Instead of spending time perfecting a single prompt for generating a client proposal, start with: “Create a rough outline for a proposal about [Topic] for [this audience]” Then follow up with instructions like: •  “Expand section 2.” •  “Rewrite this in a more formal tone.”   How to Implement 1.   Start Broad: Begin with a general prompt, like “Draft an idea for [Task].” 2.   Refine Incrementally: Adjust the output by asking follow-up questions or giving more specific instructions. 3.   Iterate to Perfection: Use the AI as a collaborator, not just a tool for one-off responses. This will also mean you spend a little more time reflecting on what you actually think is required from a piece of writing or work, keeping the mind sharp!   Time Saved ⏱️ 15–30 minutes per task by avoiding overthinking and working iteratively.   What to Do with That Time 💡 If You’re Feeling Practical: Use it to polish the final version of your task or share it with your team for feedback. 🎄 If You’re Feeling Festive: Take a walk to enjoy the Christmas lights in your area—it’s a great way to reset and soak up the holiday cheer! ✨🎄