Local Heroes Marketing

👋 Meet our Individual Members - Guy Hayward, Local Heroes Marketing For more than thirty years Guy led international advertising agencies and worked with global brands like Nike, Adidas, Microsoft, Volvo, BMW, Goldman Sachs, Nestle, Kimberly Clark, Mondelez, and HSBC. He is now bundling all that expertise and knowledge and dedicating it to help local businesses punch above their weight. Local Heroes is a marketing company dedicated to helping locally owned businesses grow, thrive, and invigorate their communities. He is especially drawn to businesses who have a conscience, who care about their employees, customers, and the communities they serve, as much as they do about their profit, and appreciates how they supply a lifeforce to their communities. Guy previously worked in senior roles at J Walter Thompson, Wieden + Kennedy, 180 Amsterdam, Forsman & Bodenfors New York and more.

"What is my marketing operating model? What is my marketing ecosystem? How do these work to drive growth?" We're being asked these questions more and more by our clients. How to produce simplicity from complexity? So I was struck by this research-based HBR piece on the evolved and increasingly enormous scope of the modern CMO - also featuring PepsiCo International Foods' CGO & #CMO Mustafa Shamseldin who is very much walking the walk. #MarketingEcosystem #MarketingStrategy https://lnkd.in/enTxahGi

This week, we officially launched Vivimus Water, our premium water brand rooted in science and innovation. Produced from our byproduct of distilled sea water, Vivimus represents the purest, most consistent mineral water on the market today. Here’s why Vivimus is different: ✨ Unmatched Purity: While typical mineral waters average around 240,000 microplastics per liter, Vivimus contains fewer than 100, thanks to our advanced production process. 🔬 Stable Mineral Content: Unlike other brands that rely on “typical values,” Vivimus guarantees consistency, with the same mineral profile in every drop. Our name, "Vivimus", is inspired by our village motto, “mare vivimus” – meaning “from the sea we have life.” After over a year in development, it’s incredible to see Vivimus make its debut, with 8,000 bottles released this week at a wellness event. I would like to say a massive thank you to all involved in the launch of vivmus and a special shout out goes to: Peter Myers Guy Hayward scott dunlop Claire Boyle Tommy Ross Kevin Jordan Vivimus Water: setting a new standard of purity in the mineral water market. Please get in contact if you would be interested in stocking Vivimus water. https://lnkd.in/esCPBnMA

Thanks to FT yesterday for cutting through all the political noise with some data.

This Local Hero has just launched the purest mineral water around thus completely redefining the category. It will be interesting to see how the big boys react and how soon people start thinking hard about the purity of the water they drink

Morning. If I was to use Linkedin Lingo (LIL) I would say I was 'humbled' by this coverage and award. But I'm not, I'm pleased that clients, the press and even employees seem to like what Local Heroes is doing. So not humbled, but pleased...and a little bit relieved. https://lnkd.in/ezktc-AE