LogicLogicMagic®

Imagination is the ability to think laterally.🦄 It can be a hard marketing sell in the hyper-literal world of B2B tech. 🤯 It’s taken over four years 😮💨 to finally sell and produce the standard of creative work 🔥 we believe B2B tech deserves – epitomised in our new work for progressive European fintech, Soldo 🇮🇹 🇬🇧. You need resilience and the stars to align.💪🏻 🌟 🌟 🌟 🌟 Stars like Carlo Gualandri whose progressive vision for Soldo inspired our creative ambition, and the idea “Liberate finance. Accomplish more.” 👏🏻 🌟 Stars like Isabelle Duarte who trusted us to ‘bring the emotion’, bought the metaphorical storytelling and continually champions the creative.👏🏻 🌟 Stars like Tom Gornall who challenged every detail to make it better.👏🏻 🌟 Stars like animator David Mattock @ Full Rotation - Design & Animation and feather artists 🇺🇦 Biotic Factory from Ukraine 🇺🇦 who brought to life our hummingbird with feature-film levels of craft and dedication. 🎥👏🏻 It's been a marathon to get this far and yet we are only just starting the Soldo journey. 🚀 This film is one small part of a much larger on-going campaign which will stretch the full marketing spectrum from brand to sales. There’s much more of the journey-to-date to share, but for now, thank-you for believing that imagination and a little magic will make a commercial difference. 🙏🏻 #logiclogicmagic #b2btech

🤣 We've fallen for this one a few times. 🎣 #logiclogicmemes

Want fame for your brand? Borrow someone else’s 👀 Using a personality in your marketing can give your brand a popularity leg-up 🪜 But you don’t have to pay hefty celebrity fees – simply using a well-known character, like Father Christmas or the Invisible Man, can imbue your marketing with humanity and charm. Learn more about why customers like brand champions in Mogic’s guide, link in the comments.

Using the wrong type of creativity externally 🎨 can impede your brand awareness 👎. Our Creative Partner Alistair Ross 🦄 explains why. #logiclogicminute #b2btech

Inspired 💡by our own LogicLogicMagic® storytelling game 📖, we realised that, in a time poor TLDR world ⏩, a minute is enough time to convey something meaningful. So today we launch LogicLogicMinute 🦄🦄⏱️. A series of sixty second snippets 🎬on how we see the marketing world 🗺️. Follow us to see more. ✅ #logiclogicminute #b2btechmarketing

2025 will bring our five-year anniversary and the next phase 🚀 of growth plans. It’s a logical time 🧠 to strengthen our expertise. So we’re delighted to welcome the 🪄 magical Maeve McDonald to the LogicLogicMagic® 🦄 clan as Non-Exec Director. Maeve’s successful track record in B2B technology will undoubtedly help us bring the value of Competitive Creativity® 🏆 to more technology brands, and realise our ambitions for everyone involved with the agency. Welcome aboard Maeve! #logiclogicmagic #b2btech

🍾 Happy Old Year! 🥂 Yep, that's right, at LogicLogicMagic® we love a bit of old. We understand and embrace the evolutionary instinct to seek out the dopamine hit of the 💫 NEW 🤖. But our expertise and experience balances any FOMO. Our seasoned creative team (average experience 20+ years) has the confidence to quickly appraise and adopt the latest technology, then make things that age well 🥃. A case in point - our brand film 🦄 (below). It was created FIVE years ago. Yes it's had the odd subtle evolution. But it's as relevant today as it was in 2020, and we won't be changing it or rebranding any time soon! Either we have a crystal ball 🔮 or the pace of marketing change is, well...🐌 Almost all the elements of 2025's marketing bandwagon are there: Film ✅ Brand philosophy ✅ Brand character ✅ Brand world ✅ Storytelling ✅ Rhyme & verse ✅ Consistent use ✅ Limited budget ✅ AI ❌ . It's almost as if we know what we're doing. 🤷 #logiclogicmagic #b2btech

Storytelling at its 😂 finest/funniest/flip-where-is-this-going-ist 🧛♀️🦖🍳, as some of the agency road test the 2nd Edition LogicLogicMagic® 🃏🦄 card game. Request your complimentary copy here: https://lnkd.in/eYiymQKx Those on the good list take priority 😉 #logiclogicmagic

Do competition 🥊 and Christmas 🎅 go hand-in-hand? Add a little competitive spirit to the Christmas festivities with 🦄 LogicLogicMagic®'s storytelling game (2nd edition). Who will be the storytelling G.O.A.T 🐐? Who will be the joker? 🃏 Request your game copy at: https://lnkd.in/eYiymQKx (Current clients, partners & friends - your copies will be with you soon! 🧦🎁) #logiclogicmagic #storytelling #b2btech

Ready to refresh your brand? ✨ Think beyond fonts and colours and consider a more creative approach. Vivid characters and imaginative metaphors bring to life the smartness of your technology far more memorably in customers’ minds Learn more about personifying your brand in Mogic’s guide, link in the comments.