MAAS Marketing 🍍

Is L&D a cost centre...? Does that matter? Hannah doesn't think so 👇 Being a cost-centre SHOULDN'T undermine the value we're creating for the business... want to know more? Check out episode 107 of the Marketing For Learning® podcast now. #MarketingForLearning #LearningAndDevelopment #Learning

The new year is looming... so are you starting to think about your resolutions? 👀 We've spoken to so many L&Ders in the last few weeks that have told us 2025 is THE year for (finally) upskilling on marketing for learning® Which is music to our ears (obvs). And if you're thinking the same, our masterclass is a sure-fire way to get the skills you need. Don't just take our word for it, hear (or read 🤨) from Ashenden Wedderburn, Helen Gilbert, Aysha Alton, Kelly Kerley and Joelle Tomkins 👇 #MarketingForLearning

Not had a chance to hear our talk on the essential marketing skills to level up YOUR learning game? 👀 Well you're in luck, Rachel Burnham's sketchnote of Hannah's session at #LNConnect24 is absolutely FABULOUS! 🤩 Thank you so much, Rachel, for such a handy summary of the session! 👏

Is there an inherent value to L&D? Does anybody outside L&D think so? 🤔 In this week's Marketing for Learning® Podcast, Hannah discusses this topic and lots more. And she thinks it's time for L&D to STOP assuming people see our value, and start PROVING it! Listen to the latest ep on all your fav platforms now 🍍 #MarketingForLearning #LearningAndDevelopment #Learning

🍍 6 MARKETING SKILLS THAT WILL LEVEL UP YOUR LEARNING GAME 🍍 Last week, Hannah spoke to a jam-packed room on this topic at #LNConnect24. But we don't gate keep round hereeeee, so here's the 411... 🍍 MARKETING MINDSET. Start thinking like a marketer. Ditch the word 'learners', they're humans! Don't segment based on job titles. And focus on benefits, not features when marketing your offering. Oh... and ALWAYS answer the 'what's in it for me?' question. 🍍 BUSINESS PARTNERING. Don't waste time: make relationships across the business TODAY. Build lasting relationships with every department in your organisation. Don't just go to people when you need something - nobody likes selfish people! 🍍BE COMMERCIALLY FOCUSED. Concentrate on the business goals and the part you play in that process. Think big picture (and beyond the programme-by-programme approach!) And most importantly, focus on the performance impact of your offering. 🍍 COPYWRITING. Shake it up a bit. Write like a human. Avoid jargon. ALWAYS focus on your audience when you're writing. 🍍 DESIGN. Focus on the visual design of your marketing – it's a direct reflection on the quality of your learning content! If your audience see a beautifully designed piece of marketing – they'll assume the learning is going to be just as good too! 🍍 DATA INTERPRETATION. Use data to level up your learning game! Use data to evidence the efficacy of your learning and marketing. Use it to detail the performance change it's having. Analyse, iterate, review! What other skills do you think are important for an L&D pro? Let us know in the comments 👇 #MarketingForLearning

Having challenges with stakeholder management in your marketing for learning® projects? You're not alone. But Ashley has you covered. And her top piece of advice is super simple: MAKE FRIENDS WITH INTERNAL COMMS NOW! (okay, she was less shouty, but we like to get the point across 🙃) Learn more in the latest ep of the marketing for learning podcast, on all your fav platforms now! 🍍

Think marketing for learning® should be another teams responsibility? Yep. We've heard that before. But there's a simple reason why L&D must own their own marketing: PRIORITIES. Everybody is working towards one united business goal. But the contribution we make varies. 🍍 L&D focuses on the development of employees. 🍍 Internal comms focus on informing employees of ongoing happenings. 🍍 Marketing are focused on acquiring and nurturing prospective customers. So neither internal comms or marketing have the right mindset for marketing for learning. L&D needs to focus on persuading internal audiences to get involved with our learning offering. WE are the ones equipped to answer the 'what's in it for me?' question. WE are the ones motivated by employee development. Now it's time to own it. #MarketingForLearning #LearningAndDevelopment #Learning

Our very excited prize winners from today! Pineapples for everyone 🍍🍍🍍🍍 #LNConnect24

And we're off - our Hannah Clark is in a big debate about how L&D proves value. Are we looking at the big picture? Are we taking a step back and reflecting? Great discussion 🔥

What role should internal comms play in your marketing for learning efforts? 🤔 Internal comms are ALWAYS a key stakeholder for our project, because they have the visibility we need over the entire organisation. Because L&D can't live in a silo. We MUST consider other business happenings when marketing our offering. Learn more from Ashley and Hannah in the latest ep of the Marketing For Learning Podcast, available on all of your fav channels now! #MarketingForLearning #LearningAndDevelopment