40,000 children enter the UK care system every year, most have their belongings moved in black plastic bin bags or plastic shopping bags. Madlug is an award-winning bag brand helping businesses to increase their social impact by giving dignity to children in care. With every bag sold, a pack-away travel bag is given to a child in care.
About us:
Madlug was founded in 2015 by Dave Linton – a man whose only experience in the luggage industry was bags of enthusiasm. This 40-something youth worker was heartbroken to learn that most children in care transport their worldly belongings in plastic bin bags, losing their dignity in the process. In that moment, Dave set out to do something about it. With just £480, he started Madlug and came up with our ‘buy one, give one’ approach where with every bag purchased, another would be given to a child in care.
The Stark Reality:
There are over 90,000 children in care in the UK and Ireland with one child entering the care system every 15 minutes. What’s more, over half are victims of neglect or abuse. Without a voice, the problems they face remain invisible.
Our goal? To help your business increase its social impact by giving dignity to children in care.
When you buy a Madlug bag – whether as part of on-boarding gifts for new hires, gifts for support staff, or corporate gifting and business presents – your business is making a positive social impact. As well as reminding children in care of their value, worth, and dignity, your staff and clients will carry a bag with the same message, helping them to become part of the Madlug movement and changing a child’s story forever. We offer a wide range of backpacks, duffle bags, laptop cases, travel bags, clothing, drink bottles and insulated cups to suit your preferences. Most products also come with the option of co-branding with your company's logo.
For more information, or to receive a quote, get in touch.
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Industry
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Retail Office Equipment
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Company size
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2-10 employees
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Headquarters
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Richhill, Northern Ireland
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Type
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Nonprofit
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Founded
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2015
