manifesto

We’re incredibly proud to share that we have two amazing nominees for The BD100 2025—a prestigious list celebrating the UK’s 100 most influential business developers driving innovation and impact in our industry. Congratulations to: Nicola Cheese – Marketing and Business Development Partner Hugh James – Director of New Business and Partnerships Thank you for all the energy, creativity and dedication you both bring to your work. It's fantastic to see your efforts being recognised on such a big stage. We’re wishing both Nicola and Hugh the very best of luck! 🏆 We can’t wait to see who makes the final list when it’s announced next May. #BusinessDevelopment #Marketing DNA Recruit [Image descriptions: ID 1: Nicola is pictured in a disc shape on a background of red orbs floating on black. Above her is the BD100 logo and sideways on text ‘nominated’. At the top of her image is a lozenge with her name ‘Nicola Cheese’ in. ID 2: Hugh is pictured in a disc shape on a background of red orbs floating on black. Above him is the BD100 logo and sideways on is text ‘nominated’. At the top of his image is a lozenge with his name ‘Hugh James’ in.

If you were at Association of Leading Visitor Attractions Heads of Marketing event yesterday and wanted to ask Phil Aiston and Kayley Dempsey a question about their talk on getting the most from your digital marketing spend but didn't get the chance, drop Phil a DM.

Last Friday I had the pleasure of being part of the manifesto team attending the insightful Museums Computer Group (MCG) conference at The Think Tank in Birmingham, where manifesto were a headline sponsor, with Richard Burley Lou Barton John Ennew and Vaughan Johnstone Our very own Lou Barton took to the stage of a sold out conference to talk about how organisation's can use #AI to enhance their audience insights. Lou did an amazing job, and definitely had the room captivated (including me!). Please do reach out to me, or scan the QR code below to access our audience-centricity guide from Lou's talk! Alongside Lou, there were an array of fantastic speakers, for me a highlight was definitely hearing from Nik Wyness MCIM about the pivot The Tank Museum took to embrace their online audience across the world, and the huge success they've had from it. Huge thank you to Museums Computer Group, and the engaged and inquisitive attendees for a wonderful day, and looking forward to next year! Image 1: Data & Theory session Q&A. The panel are sitting on a stage, with Lou Barton talking into a microphone. Image 2: Lou Barton is standing at a lectern talking at the audience, with a slide on a projector behind her that reads "Do you have any of the following in your organisation...Audience strategy, personas or audience research?" Image 3: A summary slide of Lou Barton's talk with a QR code to access a guide on audience centricity Image 4: John, Jasmine, Lou and Richard stand together between 2 banners

In 2024 3.1 million emergency food parcels were distributed across the UK. How is this still our reality in the 21st century? At SXSW London 2025 we’d like to have a frank conversation about how broken the system is and how the digital and creative industries can be part of the solution. Leading the conversation will be Meredith Sneddon of anti-poverty charity and community of food banks, Trussell and our own Chief Client and Transformation Officer, Louise Lai. In a fireside chat, they’ll share from their own experiences of collaborating through digital to build a movement for system change in support of Trussell’s vision to end the need for food banks in the UK. Want to hear more? Please vote for this talk at SXSW, register and search for ‘Building a digital movement to end the need for food banks’ (takes 2 mins)  https://lnkd.in/dZw2nZun Thank you! Share if you feel strongly that this is a discussion that needs to be on SXSW London’s stage. #FoodPoverty #Charity #DigitalActivism SXSW London TPXimpact | B Corp™ [Image description: Two food bank volunteers are in a food store. Wearing green fleeces they're looking at bottle while you can see shelves of tinned and packaged food behind them. Under to the left is small purple text with the SXSW London category name 'government & society' beneath in chunky white text 'building a digital movement to end the need for food banks' In smaller text below are speaker names 'Lou Lai & Meredith Sneddon (Trussell)' On the top left is white text 'SXSW London' beneath is a lilac lozenge with the words 'vote now!' in.]

A fantastic day at the Association of Leading Visitor Attractions Heads of Marketing forum today, discussing audience trends, the rising cost of marketing, conversion rate optimisation, testing, data and efficiency! Great to speak to so many people after mine Phil Aiston's talk, thanks for everyone who listened and feel free to slide into my DMs with any follow on questions! 🐦⬛

Mindblowing fact: in the 1940s women accounted for 90% of all coders. Today that figure is under 20% 🤯 Want to learn more about this? Vote for our talk to be part of next year’s SXSW London line-up. Our full stack developer, Yinuo Meng's talk explores the history of how this came to be, surprising comparisons with other industries and how we can fix this gender gap. Register and vote for Yinuo’s talk ‘The gendered history of tech’ in the People & Workplace category: https://lnkd.in/dZw2nZun #WomenInTech #GenderEquality #Culture #SXSWLondon TPXimpact | B Corp™ [Image description: An image of a woman at a computer during the 40s at an old-fashioned computer sits in the top right. Beneath in the bottom left is big white text 'the real gendered history of tech' under is the name 'Yinuo Meng'. Above the white text in small lime text is the category name 'people & workplace'. In the top left is white text 'SXSW' London with a lime 'vote now' lozenge underneath. This all sits on a background of black with a lime orb floating in the top right corner.]

SXSW is coming to London - and we’re hoping to be a part of it! We’ve submitted 3 amazing talks and now we need you to help us get them on the conference agenda by giving us your vote. Register to vote and then find our talks in each of their categories. Register here: https://lnkd.in/dZw2nZun PEOPLE & WORKPLACE: The real gendered history of tech, Yinuo Meng👩🏿💻 GOVERNMENT & SOCIETY: Building a digital movement to end the need for food banks, Louise Lai and Meredith Sneddon (Trussell) ✊ 2050 FUTURE THINKING: Tech (might) save us - a low carbon approach to digital, Paul Peet & Vaughan Johnstone We’ll share more about our talks over the voting period (ends Thursday December 19, 11.59pm) and you can read more about them on the platform to help you make up your mind. Thank you for your support #SXSWLondon #Tech #Culture #DigitalEngagement TPXimpact | B Corp™ [Image descriptions: ID 1: large red text 'Vote!' under in black text 'for our talks at SXSW London 2025'. The text is central on a background of lilac and lime orbs floating on warm white. ID 2: in red text 'people & workplace' under it in black is text: 'the real gendered history of tech. Yinuo Meng'. Under this is an image of Yinuo giving a talk, there's the shoulder of a person watching in the foreground. Text 'Vote now' is in a lime lozenge on the bottom left. This is all against a background of lime and lilac orbs floating on warm white. ID 3: in red text 'government & society' under it in black is text 'building a digital movement to end the need for food banks. Lou Lai and Meredith Sneddon (Trussell). Beneath, in slightly overlapping bubbles are Lou and Meredith. Text 'Vote now' is in a lime lozenge on the bottom right. This is all against a background of lime and lilac orbs floating on warm white. ID 4: in red text '2050 future thinking' under in black text 'tech (might) save us - a low carbon approach to digital. Paul Peet & Vaughan Johnstone. Beneath in slightly overlapping bubbles are Paul and Vaughan. 'Vote now' is in a lime lozenge on the bottom right. This is all against a background of lime and lilac orbs floating on warm white.

SXSW London is coming in 2025 and myself and Meredith Sneddon from Trussell have submitted a fireside talk to share the journey of building a digital movement to end the need for food banks, and open a frank conversation on how broken the system is and what the digital industry could be doing to change this ✊ But we need a little help from our friends...head to SXSW London, register (yes data is needed folks) you'll find us in the Government and Society category, you can't miss our faces on the photo, but just search for our names! And you’ll find our entry manifesto #SXSWLondon #Digital #Transformation #Trussell #FoodBanks #DigitalMovement #ManifestoForChange

This Monday 9 December the manifesto team will head to Association of Leading Visitor Attractions Heads of Marketing roundtable. Are you going? With growth high on the agenda for the museums, visitors and leisure sector, our Director of Digital Marketing Phil Aiston and Digital Marketing Operations Lead Kayley Dempsey will discuss how marketing leaders can get more from their marketing spend in the face of ever-increasing advertising costs. Richard Burley and Jasmine Williamson-Persh will also be there so do say hello if you see them! #DigitalMarketing #VisitorAttractions #Leisure  [Image description: An image of Phil Aiston in a disc shape sits at the top left. Slightly overlapping on the bottom right is an image of Kayley Dempsey. They are both smiling warmly and have lilac coloured lozenges with their names to the side of their images. Above the image is text ‘ALVA heads of marketing. Monday 9 December,2024]