Mantis

This week, we attended the “Bridging the Journalism and Advertising Divide,” panel hosted by Stagwell and BSME - The British Society of Magazine Editors. The panel tackled key industry challenges, including brand safety, outdated keyword blocklists and the difficulty publishers face in proving the effectiveness of advertising around quality journalism, and offering enough scale for advertisers to deliver effective advertising when competing with the big platforms. A key takeaway was the importance of recognising the value of trusted media and adopting a more collaborative approach to ensure journalism is funded, with a focus on making brands feel safe investing in news and leveraging cleverer brand safety tools to bridge this gap. Thanks to the fantastic panel for their insights: Hattie Brett, Sarah Jones, Dino Myers-Lamptey, Lara O'Reilly, and Phil Smith, and to Stagwell for championing the conversation around the importance of investing in quality journalism. #QualityJournalism #OpenWeb #Publishers #Advertisers #Journalism #Advertising

Fiona Salmon recently shared her thoughts with Mediashotz and Decision Marketing on Meta's decision to ditch third-party fact-checking and loosen content moderation. Check out Fi's thoughts on the situation here: https://lnkd.in/ewhKGdDH https://lnkd.in/ePVT_YPC #Misinformation #Meta #BrandStrategy #Journalism #AI #OpenWeb #QualityJournalism

Welcome to the Mantis family LADbible Group 🎉 We’re thrilled to announce our partnership with LADbible Group – the global leader in youth publishing, home to an incredible 494M+ social followers, and recently crowned Media Week’s Media Brand of the Year 2024! Through Mantis Data solutions, this partnership will allow advertisers quick and easy access to premium ad inventory across the Group’s publications – including UNILAD, Tyla, and GAMINGbible  – in a way that is brand suitable, safe, and drives performance. Read more about the partnership here 👇 https://lnkd.in/eevQADV3 https://lnkd.in/eZQy32Zn #LADBible #MantisData #NewPartnership #BrandSuitability

Check out the latest articles in Mediashotz and Performance Marketing World to hear Mariana Carvalho-Jones, Senior Brand and Agency Sales, thoughts on the groundbreaking Omnicom acquisition of IPG Mediabrands. Full articles here 👇 https://lnkd.in/eXtZiWYw https://lnkd.in/eP5SD2yE #omnicom #IPG #agency

Thrilled to be sponsoring The Women in Programmatic Network Christmas Drinks tonight 🎄 There's still time to join, please RSVP by contacting Angie Singh on LinkedIn! See you all there 🥂

An exciting two days ahead for Mantis! 🎄 Tonight, we’re looking forward to attending the Independent Publishers Alliance Christmas Drinks, and we’re thrilled to be sponsoring the event. Tomorrow, we’re also honoured to be sponsoring the NewDigitalAge Trinity Lunch. Two packed days to connect, celebrate the year and get into the festive spirit. Can’t wait to see some familiar faces at both events and raise a glass to the year! 🥂 #FestiveSeason #IndependentPublishers #TrinityLunch #Advertising #Publishers

Why is blunt brand safety holding charities back? Fiona Salmon's latest article in Advertising Week, explores how tools deployed by charities to navigate ever-changing digital environments are not up to task. Imprecise keyword blocklists not only leave charities open to their ads appearing in potentially harmful places, but they can also cut the reach of campaigns – ultimately leading to wasted spend. To succeed, charities must adopt AI-powered suitability tools to analyse sentiment and context, ensuring ads appear in the right places. But technology alone isn’t enough. Collaboration between charities, agencies and publishers is essential to build a shared approach! Read Fiona’s full article to explore how charities can adapt to maximise impact https://lnkd.in/ekdvGw6r #AdvertisingWeek #Charity #BrandSuitability #Contextual

We're so excited to be sponsoring the Independent Publishers Alliance Christmas Party!🎄 A perfect chance to catch up with industry peers, celebrate the year's achievements and have some festive fun.. Free on the 28th November? Sign up now and make sure you don’t miss out: https://lnkd.in/eRDTYHUY We can’t wait to see you there! 🌟 #ChristmasParty #Publishers #Soho #ChristmasSeason #Publishing

We’re excited to be attending Beeler.Tech Base Camp next week! Join us for a case study and collaboration session with Terry Hornsby and Fiona Salmon on Tuesday 12th November at 9:30 AM. We'll be diving into actionable strategies to tackle today’s publishing challenges together. If you’re attending, reach out to Fiona Salmon and Terry Hornsby to meet! #BeelerTech #BeelerBaseCamp #Publishing #Publishers #Media

We’re excited to be attending ExchangeWire’s #TheWires tonight! Mantis is nominated for Best New Product & Service and we can’t wait to celebrate the very best of our industry amongst peers. Good luck to all other nominees 🤞 If you're attending, come and say hello at the mantis table! #awardsnight #advertising #thewires