Mara

Mara

Venture Capital and Private Equity Principals

Simplifying access to private markets

About us

Mara is on a mission to make private funds more accessible by bridging the gap between private wealth investors and fund managers. Through our Feeder as a Service solution, we specialise in bespoke SPV structuring, KYC checks, and administration—empowering fund managers to lower their minimum ticket sizes and unlock new pools of capital. Founded by private market insiders frustrated by the lack of accessibility to great funds, Mara has built a platform that enables fund managers to seamlessly bring their network into their fund. From friends and family to staff, advisers, and service providers, we help you streamline access while delivering operational efficiencies. We’ve had the privilege of partnering with leading names like Hollyport Capital, Notion Capital, Bootstrap, and Conny & Co., earning their trust with flexible, tax-efficient solutions tailored to their unique needs. Whether you’re looking to aggregate smaller investors into a single LP or set up a single-asset SPV for co-investments, Mara’s proven approach delivers results. For those exploring opportunities in private markets, our Investment Club provides access to the very fund managers we support. Join us as we simplify, enhance, and expand the possibilities of private markets. Together, we’re making private markets public.

Industry
Venture Capital and Private Equity Principals
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2021
Specialties
Private Equity, Private Markets, Venture Capital, Real Estate, Infrastructure, Private Credit, Financial Services, and Democratisation

Locations

Employees at Mara

Updates

  • Mara reposted this

    View profile for Sasha Batica, CFA, graphic

    Founder of Mara, the platform breaking open private market funds for individual investors

    Great post by Farid highlighting the absence of UK advisers in private markets. I speak with dozens of financial advisers and wealth managers about this very topic and find the reasons fascinating. Some of the niche structural problems in the UK preventing advisers stem from... ...over-regulation: the FCA categorises private funds as high risk Non-Mainstream Pooled Investments (NMPI), which lowers the risk tolerance for many regulated financial services businesses, like wealth managers and personal pension (SIPP) administrators. Fundamentally, is a diversified portfolio of early stage businesses managed by an established venture capital fund really riskier than a single stock traded on the AIM? Or is a UK domiciled closed-ended senior secured private credit fund really riskier than an open-ended hedge fund domiciled in the Cayman investing in esoteric financial instruments? PI Insurance: largely stemming from the above, many insurers either won't include private assets within the scope of permitted advice for financial advisers, or they price the coverage so high that it is uneconomical for financial advisers to pay for coverage. Financial incentivises - or lack of: if the organisation you work for says you can't advise on this stuff and your PI Insurance coverage wont extend to private markets, how can advisers book private assets and earn fees on them? As we were talking with Chris Tottman of Notion Capital yesterday, these kind of obstacles are hindering UK growth and only serve to widen long term wealth inequality. Advisers want in, their clients do too, so something has to give there. Will politicians act and pressure the regulators for change?

    View profile for Farid Moeinifar, graphic

    Private Markets @Mara | Private Wealth | Alternative Investments | Ex-Investment Banking | Podcast Host 🎙️

    Private markets hold immense potential, yet they remain significantly underutilised in the UK. While private markets represent 15% of client assets globally, in the UK, they account for a mere 2%. This gap is an opportunity waiting to be seized. According to a recent NextWealth survey, several challenges keep advisers hesitant: 👉 Regulatory complexities create #uncertainty 👉 Concerns about #illiquidity make advisers cautious 👉 Valuation complexities add layers of perceived risk 👉 Accessibility barriers limit client engagement Even more striking, two-thirds of advisers never discuss private markets with their clients! The conversations that do happen tend to focus on accumulation, overlooking the potential of private markets as a diversification and growth tool across various strategies. We are at Mara, believe these barriers are not insurmountable. With the right structures in place, private markets can be simplified, accessible, and aligned with the needs of advisers and their clients. Our mission is to bridge this gap. We specialise in bespoke SPVs and feeder fund structures, enabling fund managers and advisers to access private markets efficiently, reduce complexity, and engage a broader range of investors. Through partnerships with different sponsors, we’re making private markets accessible in ways that weren’t possible before. The UK has a tremendous opportunity to embrace private markets as a mainstream asset class. By simplifying access and overcoming these long-standing challenges, we can unlock significant value for both investors and advisers. If you’re ready to explore how private markets could work for you, Drop me a message! #PrivateMarkets #InvestmentManagement #WealthManagement #FinancialAdvisors #AlternativeInvestments #PrivateEquity #VentureCapital #AssetManagement #CapitalMarkets #InvestmentSolutions #FinancialInnovation #InvestorEducation #PortfolioDiversification #UKFinance #MaraInvest https://lnkd.in/e4m2TnFg

    Advisers reticent about investing in private markets, survey finds

    Advisers reticent about investing in private markets, survey finds

    citywire.com

  • Mara reposted this

    View profile for Farid Moeinifar, graphic

    Private Markets @Mara | Private Wealth | Alternative Investments | Ex-Investment Banking | Podcast Host 🎙️

    Private markets hold immense potential, yet they remain significantly underutilised in the UK. While private markets represent 15% of client assets globally, in the UK, they account for a mere 2%. This gap is an opportunity waiting to be seized. According to a recent NextWealth survey, several challenges keep advisers hesitant: 👉 Regulatory complexities create #uncertainty 👉 Concerns about #illiquidity make advisers cautious 👉 Valuation complexities add layers of perceived risk 👉 Accessibility barriers limit client engagement Even more striking, two-thirds of advisers never discuss private markets with their clients! The conversations that do happen tend to focus on accumulation, overlooking the potential of private markets as a diversification and growth tool across various strategies. We are at Mara, believe these barriers are not insurmountable. With the right structures in place, private markets can be simplified, accessible, and aligned with the needs of advisers and their clients. Our mission is to bridge this gap. We specialise in bespoke SPVs and feeder fund structures, enabling fund managers and advisers to access private markets efficiently, reduce complexity, and engage a broader range of investors. Through partnerships with different sponsors, we’re making private markets accessible in ways that weren’t possible before. The UK has a tremendous opportunity to embrace private markets as a mainstream asset class. By simplifying access and overcoming these long-standing challenges, we can unlock significant value for both investors and advisers. If you’re ready to explore how private markets could work for you, Drop me a message! #PrivateMarkets #InvestmentManagement #WealthManagement #FinancialAdvisors #AlternativeInvestments #PrivateEquity #VentureCapital #AssetManagement #CapitalMarkets #InvestmentSolutions #FinancialInnovation #InvestorEducation #PortfolioDiversification #UKFinance #MaraInvest https://lnkd.in/e4m2TnFg

    Advisers reticent about investing in private markets, survey finds

    Advisers reticent about investing in private markets, survey finds

    citywire.com

  • Our CEO, shared some insights on how private equity firms can expand into the private wealth space through feeder #SPVs, enabling access for a wider network of investors. It’s an exciting opportunity for mid-market funds to grow with a scalable, efficient structure. Expanding access to private markets has become more crucial than ever as demand from private wealth investors grows. Many mid-market funds face resource constraints that limit their ability to tap into this space effectively. we’re here to bridge that gap 🚀 #PrivateWealth #PrivateMarkets #SPVs

    View profile for Sasha Batica, CFA, graphic

    Founder of Mara, the platform breaking open private market funds for individual investors

    Private wealth hires for large private equity firms are growing and is well highlighted by the FinancialNews article below, commenting on hires by Ares Management Corporation, Permira and Hg. Many mid-market funds do not have the resources to charge into the private wealth space, so feeder structures managed by Mara are perfect for firms to build the foundations of a private wealth distribution strategy, where the typical "friends and family" allocation is expanded to include portfolio executives, advisers, and non-director level staff. We have seen these pools grow quickly organically through referrals, so funds should not overlook their immediate networks for fundraising! #privatewealth #privatemarkets #SPVs

    Ares, Permira, HG bulk out wealth teams as private equity races to woo rich investors

    Ares, Permira, HG bulk out wealth teams as private equity races to woo rich investors

    fnlondon.com

  • Mara reposted this

    View profile for Farid Moeinifar, graphic

    Private Markets @Mara | Private Wealth | Alternative Investments | Ex-Investment Banking | Podcast Host 🎙️

    The world of private equity is shifting. Barron’s recent deep dive estimates that private equity assets could reach $12 trillion by 2028, and a big part of that growth? It’s coming from high-net-worth individuals (HNWIs) and family offices stepping up their interest in private markets. In the past, this asset class was almost exclusively dominated by institutions, pension funds, endowments, and the like. But as volatility in public markets rises, more HNWIs are exploring alternatives for diversification, steady returns, and frankly, something they feel they have more control over. Private equity has this appeal, it offers long-term value creation that doesn’t hinge on the daily swings of stock prices. What’s exciting is how private wealth investors are no longer held back by the barriers that once defined private equity. New structures and platforms (the likes of which we’re heavily involved in at Mara) have made it simpler and more tax-efficient for HNWIs to access these investments. Friends and family pools, for example, are becoming much more than just personal networks—they’re evolving into structured, compliant pathways that offer access to top-tier private equity funds. From where I sit, this shift is also driven by a generational change. Today’s investors are looking for more than returns; they want flexibility, transparency, and efficiency in how they invest. Traditional private equity structures don’t always align with those expectations. That’s where more tailored solutions—like the SPVs and feeder structures we focus on—come in. They’re designed not just to simplify the investment process but also to offer a direct line into these opportunities, without the administrative burdens typically associated with large fund entry requirements. It’s interesting to consider: will this #retailisation of private equity fundamentally change the sector? Will it push private equity firms to rethink how they engage with investors beyond the institutions they’re used to? For me, it’s an exciting trend to watch—and to be a part of. https://lnkd.in/eJ5UtTdP #PrivateEquity #AlternativeInvestments #PrivateWealth #InvestmentEvolution #PrivateMarkets #MaraInvest

    Wealthy Investors Will Boost the Private-Equity Sector to $12 Trillion in Assets

    Wealthy Investors Will Boost the Private-Equity Sector to $12 Trillion in Assets

    barrons.com

  • Mara reposted this

    View profile for Farid Moeinifar, graphic

    Private Markets @Mara | Private Wealth | Alternative Investments | Ex-Investment Banking | Podcast Host 🎙️

    This week, I had the pleasure of attending the Private Markets European COO Summit 2024 at Sopwell House and engaging in some fantastic discussions on the future of private markets. A special thanks to Charles Hopkinson-Woolley FCISI, who chaired the summit with such precision and insight. One standout session for me was the panel on Retailisation of Private Markets, sponsored by BNY Mellon, where Brian McMahon shared his views on the growing role of private wealth and individual savings accounts in capital raising. The discussion highlighted how the expansion into retail investors' involvement is reshaping private markets and the opportunities this presents for fund managers. we're excited about this shift and the role our alternative solutions can play in simplifying access to private markets for family offices and high-net-worth individuals. As #Retailisation continues to gain momentum, we're well-positioned to support this transformation. I also attended the insightful session with Henry Tapper, where he shared his 40 years of experience with pension funds and private market investments—a truly deep dive into long-term strategies. The summit featured an excellent set of speakers, including Thomas Lack discussing The state of fundraising, which was particularly relevant as we witness changes in capital raising across the board. Huge thanks to With Intelligence for organizing such a valuable summit, and I look forward to the one! Happy Friday everyone! #PrivateMarkets #Retailisation #MaraInvest #WealthManagement #PrivateMarketsEuropeanCOOSummit 2024

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  • 2024 has been one of the toughest years for first-time #VC funds, and the numbers make that pretty clear. Fundraising is slowing, capital is harder to come by, and the road ahead feels steep. But here’s what’s inspiring: emerging managers today are showing more grit, focus, and clarity than ever. They’re not just launching funds—they’re doing it with purpose, knowing exactly which gaps they want to fill and what impact they want to make. We’ve had the privilege of supporting some of these determined #GPs by creating bespoke #SPVs and alternative structures that can enable emerging managers get to market quicker for far cheaper than the traditional LP/GP fund structure. It’s a tough environment, but if you’re one of those managers pushing through, keep going. The journey is hard, but the impact you’re making will be worth it. If you ever need a partner to navigate this, we’re here to help 👊 #venturecapital #emergingmanagers #fundraising

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  • We are excited to be attending the #SuperReturn Global Infrastructure 2024, taking place on 8-10 October at Hilton London Bankside! The #infrastructure sector is undergoing rapid transformation, and our team is looking forward to engaging with industry leaders, sharing ideas, and learning about how we can all navigate the evolving landscape of private market investments. We are helping qualified investors, including high-net-worth individuals (HNWIs) and family offices, gain access to opportunities in the infrastructure space. We believe that infrastructure offers a unique chance for sustainable, long-term growth, and we are committed to making it more accessible through our platform and bespoke structuring solutions. If you’re attending SuperReturn Infrastructure, come say hi to our team. We'd love to connect, discuss what's happening in the sector, and explore how we can support each other in driving positive change in infrastructure investment. #PrivateMarkets #MaraInvest #SRInfra SuperReturn

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  • View organization page for Mara, graphic

    805 followers

    We’re excited to be at the Sifted Summit today in London! It’s been a fantastic experience hearing from industry leaders and exploring the latest trends in venture capital and technology. Our Investment Associate, Farid, is on-site, immersing himself in the insightful sessions and discussions. If you’re attending and would like to connect, feel free to say hello—he’s always happy to meet fellow professionals and exchange ideas. The insights we’re gaining here align perfectly with our mission to make private markets more accessible and efficient. We’re passionate about supporting high-growth ventures through tailored financial solutions. #MaraInvest #SiftedSummit #VentureCapital #PrivateMarkets

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  • This morning, the Mara team attended the Private Capital - Annual Funds Seminar hosted by Herbert Smith Freehills at Exchange House. The conversation on the democratisation and retailisation of private markets was incredibly eye-opening - even though we think both these terms are probably not appropriate for the opportunity set! Another interesting topic covered was the tax hurdles for #LLP structures in the #UK, especially regarding salaried member rules, which could complicate private capital investing. As these barriers grow, the need for innovative solutions becomes even clearer, and we couldn’t help but think how our own structures are more appropriate than traditional partnerships for some of the single asset transactions we are working on. It was also a pleasure to meet Jonathan Blake, Partner at Herbert Smith Freehills, and hear his insights on navigating the evolving landscape of private capital. Curious to hear from others—what are your thoughts on tackling these challenges around retail/private wealth access for private capital investing? #PrivateCapital #InvestmentSolutions #MaraInvest #PrivateMarkets #UKTax #FundManagement #Innovation

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  • Mara reposted this

    View profile for Farid Moeinifar, graphic

    Private Markets @Mara | Private Wealth | Alternative Investments | Ex-Investment Banking | Podcast Host 🎙️

    It's really exciting to see major players like BlackRock and Partners Group taking steps to make private markets more accessible. It’s a reminder of how vital private markets have become among individual investors and also potential for new source of capital. Mara, is at the forefront of this transformation, ensuring that not only the largest private market firms can tap into private wealth, by helping them connect with qualified retail investors, family offices, and wealth managers all through our structuring solutions. We’ve worked with great partners to date like Notion Capital, Isomer Capital, and Speedinvest. If you'd like to know more about how we help funds navigate the private wealth sector, feel free to visit our website or book a chat with me directly. Explore Mara: https://lnkd.in/e5-y3hWi Schedule a time to chat: https://lnkd.in/e6brpx6h #PrivateMarkets #WealthManagement #MaraInvest https://lnkd.in/ej56QxfM

    BlackRock and Partners Group establish strategic partnership to transform retail wealth access to private markets

    BlackRock and Partners Group establish strategic partnership to transform retail wealth access to private markets

    partnersgroup.com

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