Market Research Society (MRS)

Market Research Society (MRS) Awards 2024 🏆✨💃 The final countdown has begun! We can't wait to celebrate at the biggest award ceremony in the research awards' calendar. There are only 7 days left until the big day and the excitement is building up with each day 😍. Recognise your fellow researchers in the pictures❓ Tag them in the comment box below. #mrsawards #awards Walr #celebrations #mrx #marketresearch #researchers

🎄☃️Find festive inspiration for your next #course 👉https://lnkd.in/dwQBqXQf. There's nothing like a Christmas market to get us all into the festive spirit with stalls full of special gifts 🎁, stocking fillers and warming glasses of mulled wine🍷. With the season of goodwill almost upon us, you could give yourself an early Christmas present this year. Meander through our sparkling skills market to find festive inspiration for your next course. Our glittering courses ✨ are being run up until 12 December, so there’s still time fit in some #training before the festivities really set in. Learn how to build better relationships with clients by delivering high-impact #presentations, propose solutions by finding the story in #data and take an #inclusive approach to your #research study – we have plenty of festive cheer for you this special season. #mrx #presentationskills #storytelling #inclusiveresearch #training #trainingcourses #skillsmarket #festivecheer #professionaldevelopment

🗣📢 At last! The wait is finally over and we're thrilled to reveal the finalists for the Market Research Society (MRS) President's Medal 2024🎉 https://lnkd.in/dCrWA58u 👏🏽 Michelle Morris, Dr Emily Ennis, Fran Pontin, Vicki Jenneson ANutr and Stephen Clark all from University of Leeds with Asda and Sainsbury's for ‘Enhancing retailer knowledge and building capacity using consumer data to make healthier and more sustainable food choices.’ 👏🏽 Prof. Sharron Hinchliff at The University of Sheffield Nursing and Midwifery, School of Allied Health Professions and Pete McKee for ‘Sex lives of the over 50s: Ending the Stigma.’ 👏🏽 Richard Moorhead, Rebecca Helm and Dr Sally Day all from University of Exeter, Karen Nokes @ UCL Faculty of Laws and Paul Gilbert @ LBC Wise Counsel for ‘The Post Office Scandal: lawyers’ ethics and ruined lives.’ 👏🏽 Reidun Norvoll, YouCount, European Union Horizon 2020 Research & Innovation Programme for ‘Empowering youth and co-creating social innovations and policymaking through youth-focused citizen social science’. Congratulations to our finalists, being shortlisted is a brilliant achievement! We wish you all the best of luck for the big night 🍀when the winner will be announced at our annual glitzy black-tie dinner on 2 December at Old Billingsgate, London 💃🍾. We can't wait! 💖 Thank you Walr, the MRS Awards 2024's Principal Sponsor, for supporting us in organising the #research sector's most glittering award ceremony. #mrsawards #awardceremony #mrx #marketresearch #winners #celebration

🚀 How will AI shape the future of insights? AI: Powering up Insights is coming up on 23 January 2025 – this one-day conference is dedicated to uncovering the real potential of AI in market research. https://lnkd.in/dF58942u ✨ Hosted by Babita Earle (FMRS) at Zappi, this event is packed with insights from Microsoft, De Beers Group, Avara Foods, Asahi Beverages, Viasat, and Carat. You’ll hear how trailblazers are already using AI in research and where they see untapped opportunities. 💡 Don't miss these featured sessions: 📌 Taste the future: Avara's AI-driven approach to poultry innovation Avara | Human8 This case study showcases how Avara, a leading UK food supplier, employed an innovative use of AI to generate hundreds of ideas to enhance Avara’s innovation pipeline. Examine how the synergy between AI and traditional insights delivered both time-saving efficiencies and creative outputs. 📌 Enhancing audience research with generative AI across Carat Carat | dentsu Explore how global media agency, Dentsu, has embraced various forms of AI to identify, build, and understand growth audiences for its clients. This talk will showcase several applications being used, including, synthetic personas, data democratisation and research enhancement. 📌 Jewels in the data: how De Beers is using AI to uncover deep market insights De Beers Group | Inspirient When traditional market analysis struggled to provide a comprehensive view of market dynamics, De Beers turned to a novel AI-assisted approach to uncovering insights from jewellery retailer sales data. Hear how De Beers is using AI to uncover deep market insights. This is a unique chance to understand where AI and market research are headed and what you can start applying in 2025. 🎟️ Secure your ticket today: https://lnkd.in/dF58942u #AI #MarketResearch #ConsumerInsights #FutureOfResearch #Conference #MRX #mrx

🎉 Market Research Society (MRS) are excited to announce the Gen A-Z Conference 2025! Get ready to unlock innovative insights and forge meaningful connections at this must-attend event! https://lnkd.in/eQaq8mhp Dive deep into what makes research resonate with younger audiences. From innovative methodologies to key trends shaping the world of Gen A-Z, this conference is your go-to for actionable strategies and inspiration. 💡 Discover how to: ✔️ Develop thriving online communities to connect, co-create and research with young consumers ✔️ Amplify young voices by collaborating on research design and research recommendations ✔️ Hone inclusive research design principles to enhance child centric research ✔️ Engage young gamers in research using conversational AI in immersive gaming environments Key contributions from: PepsiCo, the LEGO Group, Vodafone, Sony Music Entertainment, Channel 4, Just Eat Takeaway.com, Woolworths South Africa, SuperAwesome and Havas 📢 Register here: https://lnkd.in/eQaq8mhp #genazconference2025 #youthresearch #inclusiveinsights #marketresearch #researchinnovation #youthmarketing #consumerinsights #aiinresearch #MRX

Let’s make this December unforgettable for those who need it most 💖. Your generosity will go twice as far this December with Rigour Research matching every pound raised for MRBA - The Market Research Benevolent Association 👏🏽

⏰ Don’t miss out! Join us on our One Day MBA course taking place next week. This course uses practical exercises and thought-leadership case studies to expand your knowledge and challenge your view of modern business. 👉 Find out more and book your place today: https://lnkd.in/esSWrzbR

📣 Senior Leaders from Market Research Society (MRS) Company Partners 📣 Support our industry by taking part in MRS Business Sentiment Monitor (BSM), a short #survey of six questions which should take no more than five minutes to complete ❤️ Check Your Inbox 📧 An email from us inviting you to participate is coming to your inbox today. Let’s make sure your voice and the voice of our sector are represented in the decisions that matter most. Why Participate❓ By sharing your insights, you’ll ensure your business perspective is heard in MRS’s representations to the UK Government, regulators and policymakers. This survey is your chance to influence the conversations that impact our industry. How It Works The BSM is quick and easy – just six questions that take no more than five minutes to complete. Every response provides valuable data to support our weekly meetings with the Government, helping us present an accurate, up-to-date picture of industry sentiment. Jane Frost CBE William Pedder Ann Hunt #CompanyPartners #MRSCompanyPartners #cps #survey #bsm #marketresearch #evidencetmatters