Materra

Want REGEN to occupy more of the spotlight 🎤 ? Materra will be on the panel alongside ECOALF and Techstyler at the London edition of the SXSW London Conference IF you vote for us  🌱✨ Moderated by Techstyler founder Brooke Roberts-Islam, the talk will feature CEO Edward Brial and ECOALF President Javier Goyeneche, diving into how tech-driven regenerative practices make fashion. Buuuuut, we need your help to make our talk a reality 💚 How to vote: 👉 Head to the link in comments to register on the SXSW website 👉 Scroll down and search for “Brooke Roberts-Islam” in Fashion & Beauty 👉 Select her option (“Fashion’s Fabric Overhaul…”) for the public vote conference with the blue button Submissions close at 23:59 on December 19, so don’t leave us waiting! ⏰ #SXSWLondon  #SXSWLondon2025 #SXSWLondonConference  #Shoreditch #sustainability

*Dear Peers* 👇 We need your vote to make it to SXSW London with our panel discussion on regenerative cotton and fashion >> The panel, moderated by me, will feature Edward Brial, co-founder and CEO of Agtech company Materra, and founder and president of ECOALF, Javier Goyeneche. Vote via the link below (you'll need to register first - it's quick and easy - then select the 'Fashion & Beauty' category and search 'brooke') - you'll be helping us to make regenerative agriculture (and soil, the third biggest carbon sink on the planet) part of mainstream discussions 🙏 https://lnkd.in/gBk4vn5J #regenerativeagriculture #regenag #agtech #sustainablefashion #regenerativecotton #regenerativefashion #sustainabletextiles #sustainablebrands #sxswlondon #sustainability #regenerativefarming

We're #hiring! We're looking for a talented AI engineer in the UK to help us build the next generation of tech for good. But hurry up, applications close soon 👀

Ever wondered how cotton goes from field to fabric? 🌾🧶 Two weeks ago, we started procurement in Jalna, one of our clusters in Central Maharashtra. What many people don’t know is that these fluffy cotton fibres go through a looooong process to make sure that we obtain high-quality bales! ⚙️ Here’s a closer look at our steps for procurement: Once the cotton has been collected and stored, it is transported to our ginning partners. Depending on the farmer’s resources, either Materra or the farmer will arrange transport. At the ginnery, the cotton is unloaded from the trucks in heaps. Digital payments are organised and sent to our farmers. Before any of the fibres are processed, the machines are thoroughly cleaned to prevent contamination with conventional cotton. Then, the fibres are placed inside the machines to separate seeds and waste, creating lint which is then pressed into bales. Finally, the bales are weighed individually and their details recorded, ensuring that they are fully traceable from farm to bale. They are loaded onto trucks and sent off to our customers or yarn-spinning partners. Every stage counts, and we are very proud of our team for making sure everything runs smoothly! 💚 #regenerativefarming #regenerativeagriculture #regenerativecotton #cottonfarming #cottonfarm #fashionisfarming

HAPPY WORLD SOIL DAY! 🌍🪱 World Soil Day was first proposed in 2002 by the International Union of Soil Sciences to highlight the importance of soil biodiversity and the need to promote sustainable management practices. According to FAO, nearly 33% of the world’s soils are moderately to highly degraded, as both intensive agriculture and demand for food increase–an alarming fact, considering 95% of our food comes from the soil ‼️ “Soil is more than dirt–it’s a living system,” explains Materra soil scientist Dr. Shivani Karwade. “Protecting soil health is key to tackling climate challenges for the future”. This is why it is CRITICAL for us to adopt practices that revitalise the soil instead of depleting it of its nutrients–including regenerative techniques like intercropping or cover cropping. Today, experts are holding a panel discussion in Bangkok in honour of WSD, evaluating global challenges to soil and potential solutions. But for us at Materra, we believe that *every day* should be dedicated to nurturing the soil 💪 P.S: Have you downloaded our guide to soil carbon sequestration? Head to the comments for the link to Digging Deep! 📖 #worldsoilday #regenerativefarming #regenerativeagriculture #sustainablefarming #fashionisfarming

Thanks for the shoutout, Megan Doyle! ✨

Wonder what Master Farmer Ravaji Thakor is admiring? His very own case study from the REGEN Guide, of course! 📖✨ Beyond breaking down the #regenerativemovement and what it means for fashion, our guide is a celebration of the incredible farmers we work with, including Ravaji, who are driving impactful change in agriculture….and fashion 💚 Head to the link in the comments to grab your free copy of REGEN: A Guide to Fashion 🔗 #smallholderfarmers #regenerativeagriculture #regenerativefarming #cottonfarming #fashionisfarming

👋 from the fields! 🌱🐝 The cotton harvest period is well underway, with our farmers busy collecting high-quality, #regenerative cotton fibres. Cotton picking, however, isn’t as easy as simply plopping them in a bag. Farmers and field labourers follow a bunch of rules, so that the cotton collected is well-intact and neither contaminated nor stained. For example, did you know cotton is picked up from the ground to avoid debris falling into bags? We also encourage our farmers to begin picking once 60-70% of the cotton bolls have burst, since immature plants have weaker, low-quality fibres. From picking later in the day to wearing cotton clothes on the field, it’s the combination of all these little steps which helps us achieve a premium harvest 💪 #regenerativeagriculture #regenerativefarming #cottonfarming #fashionisfarming 

*ANNOUNCEMENT* I'm in Gujarat visiting cotton farms so send me your questions on regenerative, organic and conventional farming of cotton in India - I'm here and able to ask questions to on-the-ground experts. Share any questions or thoughts in the comments below and I'll do my best to get answers for you! **Update: thanks to Kuldeep Khatri for answering my questions, so I can answers these questions below 👇👇👇 #regenerativecotton #cottonfarming #organicfarming #cotton #supplychains #indiancotton cc. Materra

The Materra team knows what’s gooood (it’s our regen guide, ofc!) ☕📚✨ REGEN: A Guide For Fashion breaks down one of fashion’s favourite buzzwords, giving you our take on what exactly regenerative agriculture is and how it can empower smallholder farmers — one for your festive reading list maybe? Download your free copy today (link in comments) 🔗🌱 #regenerativeagriculture #regenerativefarming #regenerativecotton #regenerativefashion #fashionisfarming