Media Matters Agency

Introducing: Media Matters Agency 🥳 Our agency has existed for 28 YEARS. In that time, the world of marketing has changed and grown beyond anything we could have ever imagined. With this change, our business model and team have also evolved and we realised at the start of the year that our old branding didn't quite feel like "us" anymore! Over the past 6 months, the team has been working hard behind the scenes to bring to life our new vision. We're still the same trusted agency with the same strong values underneath, but now we're looking a little brighter, shouting a little louder and demonstrating why our clients trust us to help their businesses grow faster. 🙌 Welcome to our new era: https://lnkd.in/eM7qzSM9 #Marketing #MarketingAgency #InboundMarketing

To project or not to project? That is the question. Well, it is in today's world, anyway. Gone are the days when B2B marketing meant signing a 12-month retainer and setting it on autopilot. Today, you also need agility, flexibility, and quick results. That’s where project-based marketing comes in. It’s fast, focused, and delivers momentum when you need it the most. But… is it always the right move? 🤔 Go project-based if: ✅ You want to test new ideas fast. ✅ You’re launching a product or event. ✅ You have the internal capacity to keep momentum going. Stick with a retainer if: ☑️ You need regular support and steady growth. ☑️ You want predictable costs and continuous improvement. ☑️ You prefer deep, long-term strategic input from your agency partner. Or (our personal favourite) … do both. 🤝 Hybrid models give you the best of both worlds - structure where you need it and agility where it counts. A mix of stability and spontaneity is where the magic happens. Are you team 'short, sharp projects' or team 'consistent, steady retainers'? Or maybe, like us, you see the power of a combined approach? 👀 🌟 Need help deciding? Book a free consultation with our team to discuss your 2025 marketing strategy. We’ll help you determine whether project work, a retainer, or a hybrid approach best suits your needs. ➡️ https://loom.ly/RtpjTd8 🌟 Our Project vs Retainer Decision-Making Checklist will also help give you some pointers.📝 https://loom.ly/eNBXXI0 #MarketingStrategy #B2BMarketing #ProjectMarketing

Did a lack of alignment between your sales and marketing teams put the brakes on real business growth in 2024? Maybe you generated plenty of leads, but they... Just. Didn't. Close. In our experience, when sales and marketing move in sync, growth inevitably follows. You don't just need more leads, you need better leads, and better leads mean more closed deals. ✔️ Your marketing maestros need to be focused on generating leads that meet sales criteria. ✔️ Your sales superstars must be equipped with the right content and tools to nurture those leads. ✔️ The result? A seamless and successful pipeline jam-packed with quality leads. In industries like manufacturing and tech - where buying cycles are long and complex - true alignment like this is invaluable in driving efficiency and boosting conversion. Our team is here to work with your team(s) and help harness and fuel that all-important synergy in 2025. We’re ready when you are. 🌟 Download our free guide to Sales and Marketing Alignment now. ➡️ https://loom.ly/qAVvVD8 #LeadGeneration #SalesAlignment #B2BMarketing #MarketingAgency

Here's one of our key B2B marketing predictions for 2025... ...the most successful marketing teams won't have the biggest budgets. They’ll have the smartest tools ⚔️. Most importantly, they'll know how to use them effectively across their marketing strategies. Modern tech is indeed transforming B2B marketing - from productivity and project management to content creation, AI, and more - but it's no good having all the gear, and no idea. Our recent blog post offers a comprehensive guide to building your optimal marketing tech stack and how to make it work for you. 👉🏼 https://loom.ly/iAJ0BvE Our team has also shared the tech that’s driving results in their worlds. ⬇️⬇️ Big budgets won’t win B2B next year. Smart tools and sharper strategies will. Make sure your teams are equipped to take on 2025. 💪🏼 #B2BMarketing #MarketingAgency #MarketingTools

🚀 ACT NOW: Bold Moves Win 💪 Think B2B marketing has to be slow and steady? Think again. In our final 2025 Success Series newsletter, we explore: 👉 Why quick projects can outperform long campaigns  👉 How to test, learn, and scale – fast  👉 How to break the mould in B2B marketing    Ready to turn your ideas into B2B victories?  ⚡️ Book your free strategy session now - limited spots available!  https://lnkd.in/ei4Qsa_Z #SalesAndMarketing #B2BSuccess #2025Strategy

🚨🚨Newsflash! 🚨🚨 In just 3 hours, we’re kicking off a webinar that could reshape how your business approaches 2025. 📅 TODAY 1:00 PM - 2:00 PM 💡 Topic: How to Align Sales and Marketing Teams for Growth in 2025 Fred Copestake from Brindis and the Media Matters Agency team will be breaking down exactly why aligning sales and marketing strategies isn’t just a 'nice-to-have' - it’s critical to your business success. 👉 There’s still time to register: https://loom.ly/GDyqVa0 Join us for an hour of actionable insights to drive real B2B business growth in 2025, and a live Q&A session. 📩 A downloadable asset with three key solutions will be available after the webinar so you can get started right away. We can’t wait to see you there! #MarketingStrategy #B2BMarketing #SalesAndMarketing

🔧 EQUIP: Is Your B2B Tech Stack Ready for 2025? 💪 Still running tomorrow's race with yesterday's tools? It might be time for an upgrade! In our latest newsletter, we're unpacking: 👉 Why your CRM should be your command centre  👉 How AI can free up some of your team's time  👉 The essential tools for better workflows in 2025    Ready to power up your B2B arsenal? #SalesAndMarketing #B2BSuccess #2025Strategy #Tech

🎶 If your sales and marketing teams are working in silos, it’s like sending your lead guitarist and drummer to different concerts. 🎸🥁 Yes, they're very talented on their own - but if they're not working in harmony to the same beat? Well, it can all be a bit of a flop. ❌ SILOS ❌ It's the one common obstacle we often see preventing real sales growth when we talk to prospective clients. The disconnect between sales and marketing leads to frustration, wasted time, a lack of drive, and real, lucrative opportunities start to slip through the cracks. So, stop the silo mindset. Moving away from just ‘generating leads’ to generating leads that close often requires culture and strategy shifts that empower sales and marketing teams to work as one. Shared goals, open communication, and aligned KPIs ensure that every lead that comes in is nurtured the right way - from first contact to close. Next month, we're joining forces with sales expert and Brindis founder, Fred Copestake to share how your B2B business can align these two functions so they work in sweet harmony together. So long silos! 📅 Thursday, 5th December, 1:00 PM -2:00 PM 💡 Topic: How to Align Sales and Marketing Teams for Growth in 2025 Join us to get: 🔑 Actionable tips on aligning your sales and marketing teams. 📊 Real-world examples of how businesses are making it work. 💡 A FREE downloadable asset detailing three key solutions so you can begin building this alignment immediately. Come ready with your questions, as there'll be a Q&A session at the end. 👉 Register here: https://loom.ly/GDyqVa0 If your teams aren’t on the same page, it might be time to rethink how you're approaching your strategy. 🤘🏼🤘🏼 #SalesAndMarketingAlignment #LeadGeneration #InboundStrategy #B2BMarketing

🤝 UNITE: The Secret Weapon for B2B Success in 2025 🚀 Is your B2B strategy falling flat? It might be time to UNITE your teams! In our latest newsletter, we're tackling: 👉 Why disengaged leads might be a symptom of misalignment  👉 The ROI of uniting sales and marketing  👉 Practical tips to start aligning your teams today Plus, don't miss our upcoming webinar on Dec 5th: "How to Align Sales and Marketing Teams for Growth in 2025".  Ready to unite your teams and make 2025 your best year yet? #SalesAndMarketing #B2BSuccess #2025Strategy #Goals

As we look ahead to 2025, one thing remains crystal clear - businesses with united sales and marketing teams will have the edge. That's all good in theory, but how is the best way for a B2B business to make that alignment happen, and more importantly, how can they make it stick? We've teamed up with sales expert and Brindis founder, Fred Copestake, for a dynamic and timely webinar on this very subject. 📅 Thursday, 5th December, 1:00 PM -2:00 PM 💡 Topic: How to Align Sales and Marketing Teams for Growth in 2025 Fred will be bringing his sales expertise to the table, and we'll be sharing our decades of marketing insights and know-how. Together, we’ll offer practical strategies that can help your B2B business integrate these two powerhouse functions for better collaboration, business efficiency, higher ROI, and long-term success. What you’ll get: 🔑 Actionable tips on aligning your sales and marketing teams. 📊 Real-world examples of how businesses are making it work. 💡 A FREE downloadable asset available after the session that will include three key solutions so you can begin building this alignment immediately. We’ll also be keeping things interactive with a live Q&A, so come ready with your questions! 👉 Register here: https://loom.ly/GDyqVa0 Really looking forward to seeing you there! #MarketingStrategy #B2BMarketing #SalesAndMarketing