MediaCat Magazine

MEDIACAT MONTHLY, NOVEMBER: MARKETING GENERATIONS How are we marketed to as we move through life? What can we learn from the differences between age groups? For November our writers explored these questions and more, with articles on Gen Z’s sex recession, generational bracketing, late adulthood, youth-focused brands and mature icons. We also had pieces on board games, football fashion, and brand generosity. There are podcasts, interviews and conversations on regenerative brand design, basketball culture, neurodiversity in media, handling misinformation, and creative support in cities. Plus our Marketing Generations playlist. Enjoy the issue. On a final note, MediaCat Magazine is changing. I’m proud to have grown our readership over the last three years, but as we evolve as a publication we’re shuffling the team, and slightly changing our focus in terms of coverage. I’ll now be your Opinions Editor, and I’m pleased to welcome James Swift as our new Managing Editor. We’ll share more on the changes in upcoming weeks and months, but for now, we appreciate your ongoing support as the magazine grows. Mike Piggott, Editor Contributors: Lucinda Bounsall Lydia Martin Jenni Romaniuk Alex Brownsell ✪ Eaon Pritchard Steven Parker Shelley Adamson Mike Piggott Alexi Gunner Natasha Randhawa Elizabeth Anyaegbuna Josh Graham Clare Otridge Nick Roberts Yelena Gaufman Lea Karam Bob Hollanders Wulfric Light-Wilkinson Mike Bell Conversations: Simon Akers (FCIM CMktr, FRSA) Jasmine Poke Bob Sheard Mathieu Albrand Laia Gasch Playlist curated by: ✪ Eaon Pritchard #magazine #media #marketing #publication #newsletter #age #generations

🐈🗞️ #news Reddit has become the fastest-growing large social media platform in the UK, overtaking X and reaching half of the country’s online adults. According to Ofcom’s Online Nation Report, Reddit reached 47% of the UK’s online adults (22.9 million) in May 2024, up from 33% (15.6 million) in May 2023. Read here: https://lnkd.in/eSMUX4Eh

Here’s the latest from MediaCat Weekly — a short and sweet newsletter featuring some of the top stories from the past week and a round-up of industry news. This week we have articles by Fi Case, Kieran Hughes, Shauna Moran, Douglas Whelpdale, Svilena Keane, James Swift, Ava Asaadi, Ed Cox, Charlotte Willcocks, Alexi Gunner, Thomas Kolster, and Gigi Riddle. We also have a podcast with Mike Piggott and Thomas Gent. As we approach the new year, we are making some exciting changes and this will be our last issue of MediaCat Weekly in its present format. Stay tuned for new content!

'Every November, LinkedIn is flooded with companies shouting about their annual trends report. Real talk, we’re one of them. This isn’t your average trends piece though — it’s one of the few that explores who’s driving these shifts, not just what’s trending.' GWI's Shauna Moran shares consumer trends to watch in 2025 Read here: https://lnkd.in/eEPdcZbZ

'The relationship between beauty products and beauty standards has evolved beyond simple cause and effect — it’s now mediated through social media’s distinct languages, reshaping how beauty is defined and democratised.' Ava Asaadi argues that success now requires fluency in platform-specific beauty languages Read here: https://lnkd.in/e4j9w2Yx #beauty #socialmedia #language

🐈🗞️ #news Diamonds are a girl’s best friend, according to Marilyn Monroe’s character in Gentlemen Prefer Blondes — they may also become a valuable acquaintance of the media industry. At the Facets diamond conference in Antwerp this week, industry leaders from around the world made a pressing case for more category-wide marketing to stimulate demand for natural diamonds, according to Rapaport. Read here: https://lnkd.in/evjpWWZR Al Cook David Kellie

'With established careers, paid-off mortgages, and accumulated savings, boomers are in a financial position to spend. In fact, they are said to hold the lion’s share of household wealth — some estimate this is over 50% — in many developed countries. This makes them one of the most influential consumer groups worldwide.' Kieran Hughes, Strategist at SocialChain, says ignoring baby boomers and Gen X is costing brands big Read here: https://lnkd.in/eVMZ9PaW

'Gen X risks ending up as the ‘forgotten’ generation, sandwiched between wealthy boomers and socially conscious millennials, with some saying they lack ‘cultural impact’ to be made the target audience for brand design. But advertisers ignore them at their peril.' Ed Cox, Founder and MD at Yonder Media, explains why brands cannot afford to overlook Gen X anymore Read here: https://lnkd.in/e6ET9_Ak

'Over the last three Christmas Days (when Barb has included pure-play VOD and video-sharing services alongside measurement of broadcasters) the most watched content item has been the monarch’s address to the nation at 3pm.' Douglas Whelpdale, Head of Insight at Barb Audiences, dives into Christmas viewing Read here: https://lnkd.in/ecQ_HS6H

'Brands that build their marketing strategies around generational segments put themselves at risk of fuelling stereotypes, alienating customers, and even losing money.' MediaCat's Svilena Keane explains why generational marketing is lazy and problematic Read here: https://lnkd.in/e2ePhJz3 #generations #demographics #marketing