Metia

From cryptocurrencies and tokenized assets to stablecoins, #digital #assets have surged in popularity due to #technological advancements that weave them into our personal and professional lives. As this market continues to develop, gaining a deep understanding of digital assets and their mechanisms will be crucial for businesses navigating this dynamic environment. In this week’s newsletter, we learn more about digital assets and the key role they play in modern business strategies. We also explore the leading trends in digital asset management and an upcoming event focused on the future of digital assets. Read the newsletter here: https://lnkd.in/eTVCFjvC #DigitalAssets #Cryptocurrency #Fintech #Stablecoins #Tokenization #Finance #Tech #Innovation PYMNTS Datos Insights FinTech Magazine Forbes FT Live Liz High Darren Hayday 💙💛Sarah Mason Atrayee Das John James Aman Bhambra Emma Diver

Evaluating DeepSeek: What is it and what's next? This week's newsletter focuses on the impact of Chinese artificial intelligence (AI) app DEEPSEEK. Rivalling #technology developed by ChatGPT-maker OpenAI in its capabilities, DeepSeek has gained global attention after topping app download charts and driving down US tech stocks. With seemingly lower creation costs, its rising popularity and potential have shaken investors, wiping billions off NVIDIA's market value and raising doubts about whether American firms will lead the booming AI market. To understand why DeepSeek has made such a stir, we'll take a closer look at: ▪️ The fundamentals of its AI technology, along with some of the emerging safety concerns. ▪️ DeepSeek's R1 model, which represents a major leap in improving the price-performance ratio of generative AI models. ▪️ A guide on how users can protect themselves from cybersecurity risks associated with AI platforms and a webinar on what comes after DeepSeek. Find the latest newsletter here: https://lnkd.in/eufc5kbk #newsletter #fintech #AI # #webinar #genAI Forrester BBC News Sifted Forbes INSEAD Knowledge Darren Hayday 💙💛 Atrayee Das Sarah Mason Emma Diver Aman Bhambra Dan Brooks

Twitter’s throne is up for grabs! 👑 But who’s the real contender — Bluesky, Threads, or X? With social media shifting fast, brands and creators need to know where to focus their efforts. This blog breaks down the key differences, pros, and cons of each platform so you can make the right move. 🔗 Read more: https://lnkd.in/gda_q9hm #SocialMediaTrends #Bluesky #Threads #X #MarketingInsights

✨ 恭喜发财! (Gong Xi Fa Cai; Congratulations and may you be prosperous)! ✨ At Metia APJ, we celebrated the Year of the Snake with a traditional 'Lo Hei' (Yu Sheng; 鱼生) session—a vibrant and meaningful Lunar New Year tradition symbolizing prosperity and abundance. The act of tossing this colorful raw fish salad together reflects our collective hopes for success and good fortune in the year ahead. The higher we toss, the more luck we attract! 🎉 🐍 Wishing everyone a happy, healthy, and prosperous Lunar New Year. May this Year of the Snake bring wisdom, success, and joy to all! #LunarNewYear #LoHei #YuSheng #鱼生 #MetiaAPJ #GongXiFaCai #CNY2025 #新年快乐 #万事如意 #YearOfTheSnake Jason Cheang

It was fantastic to meet so many lovely fellow marketers this morning at the TechEx Events Global event at the Olympia, London. So many great tech companies offering cutting edge services and products. Metia JBI Metia #b2bmarketing

Financial services are leading #AI growth. Why? The reason is simple. According to a 2024 study by Citi GPS, banks will see an additional $170 billion in profit over the next five years thanks to their ongoing commitment to investing in and adopting AI. As B2B marketers, we're now asking these questions: ✅ Do we have a defensible and actionable AI strategy?   ✅ What’s the most important, tangible business problem that AI can solve for us?   ✅ How can we easily prove AI’s viability for our organization?  ✅ How do we ensure our AI strategy aligns with our business ethics and regulatory requirements?  ✅ Are we culturally ready for AI? 📚 Read the blog: https://lnkd.in/ehtkbjiF 🔗 Download the report: https://lnkd.in/eGkzyx3R Liz High #AI #MarketingInnovation #B2BMarketing #MarketingTrends #Fintech

In response to recent geopolitical moves that have shifted the digital currency landscape, this week’s newsletter focuses on CBDCs.  No sooner had we learnt of the Bank of England’s ‘Digital Pound Lab’, wherein the potential of a UK #CBDC will be tested, than President Trump signed an executive order effectively killing the digital dollar—in favour of cryptocurrencies and plans for a national crypto stockpile. With more than 130 countries still exploring the potential of CBDCs, a clear global divide has now emerged, with dollar-backed “stablecoins” now set to become the de facto digital dollars. Further to this, the likes of Europe and China are now in the clear to set global standards around privacy and cybersecurity.  Find the latest newsletter here: https://lnkd.in/eK9g_SGQ #newsletter #fintech #trends Forrester GlobalData Plc Global Government Fintech Reuters Darren Hayday 💙💛 Atrayee Das Sarah Mason James Jackson Emma Diver Aman Bhambra Liz High

AI in marketing is moving beyond experimentation. In my latest article, I discuss how businesses can transition from proof of concept to practical, measurable impact. #AI #Marketing

AI is transforming marketing—but are we truly maximizing its potential? In 2025, #AI is set to boost sales productivity by 30%, and 84% of marketers believe it will enhance their strategies. But with rising expectations and tighter budgets, #B2B leaders must move from experimentation to real, measurable AI-driven transformation. ✅ How can companies monetize AI investments effectively? ✅ What does practical AI adoption look like in marketing? ✅ How do we strike the right balance between innovation, ROI, and ethical AI use? We dive into these questions (and more) in Dan Brooks' latest blog: https://lnkd.in/eaXHSK2H 🔗 Read the full report here: https://lnkd.in/eGkzyx3R #AI #MarketingInnovation #B2BMarketing #MarketingTrends #Content

Did you know that Metia is now on Bluesky Social? As part of our continued efforts to engage with our community, we’re expanding our presence to new platforms. You can now follow us on Bluesky for the latest updates & discussions here: @metiagroup.bsky.social We look forward to connecting with you in this new space!   #Bluesky #SocialMedia #Update #News  https://lnkd.in/eY-Ugih4