Michon Ltd

Is AI a friend or foe of client relationships❓ As the number of available AI tools surge, businesses are debating whether to embrace or resist. And while the potential for efficiency is huge, there’s a risk of losing the personal touch that builds client loyalty. We’ve been on a journey ourselves to learn how these new technologies can be embraced effectively – without compromising what makes our brand unique. So how can businesses, especially in brand and design, adapt without losing their essence? Here’s what we explore in our latest article: 🌟 Balancing innovation with staying true to your brand 💡 Using AI to personalise, not replace, human connections 📊 Starting small and scaling the integration of AI thoughtfully 🔄 Keeping strategies client-focused with regular reviews Have you considered your approach to AI? How is AI impacting your business? We'd love to know! Read the full article here: https://lnkd.in/eKfPS36Q #GraphicDesign #AI #Innovation #Brand #BrandStrategy #CustomerExperience #ClientRelationships

Empowering SMEs on the Road to Net Zero 🌍 We recently had the privilege of working with Aria Sustainability to develop a brand that reflects their expertise in lifecycle assessments, helping SMEs surpass their environmental goals and reduce their carbon footprints. We created a compelling brand identity and elevated their digital presence, positioning Aria as a leader in sustainability and supporting businesses on their journey toward net zero. So proud to have collaborated with a business that's making a measureable impact in sustainability. Read the full case study here: https://lnkd.in/eEZtQwzB #NetZero #Sustainability #BrandIdentity #SMEs #AriaSustainability #GreenBusiness #Brand #BrandAgency

Happy New Year to all our clients, team and followers! 🎉 Let’s start 2025 with some strategic thinking, and a good old 'trends to look out for in 2025' blog post. Not surprisingly, it features AI, sustainability, immersive tech and the implementation of smart cities - to name a few. But we delve into some of these key trends and explore how brands can grasp these opportunities with both hands, strengthen their proposition and deliver meaningful change in this new year. We're excited for the year ahead, with the opportunities these new technologies present to us and our industry - it's a really interesting time to be in branding and design! Read all about the latest 2025 brand and marketing trends here: https://lnkd.in/eJWvrbJA #NewYearNewTrends #BrandingTrends #AI #Sustainability #ImmersiveTech #SmartCities #MarketingStrategy #BrandAgency

Today is our last day in the office for 2024, and we just wanted to say a huge thank you to all our clients for another fantastic year. Not only did we work on some amazing projects with our existing clients, but we also welcomed some great new clients this year too. Some highlights from 2024 include: ⭐ Welcoming Sarah Eldredge and Beth Michon back from maternity leave. ⭐ Donating time and money to the value of £5,000 to charitable causes and student experience days. ⭐ Hosting and attending some fantastic events, training courses and workshops to develop our team’s skills and core capabilities. ⭐ Invested in MHFA England® Mental Health First Aider Training all for our line managers. ⭐ Winning a prestigious Design Business Association (DBA) Design Effectiveness Award for our work with NET on the Freshers Campaign 2022! ⭐ Welcoming Caroline Smith to our team! ⭐ Some of our team celebrated huge anniversary milestones this year! ⭐ And we continued to partner with our amazing, trusted suppliers. We’re closing after today and reopen on the 2nd January. We can’t wait to delve in – we’ve got some exciting projects coming up. Have a wonderful festive break and a Happy New Year! See you in 2025! #merrychristmas #happynewyear

💡 Boosting student learning 💡 We recently welcomed Ysabella from one of our local schools for an agency discovery afternoon. Ahead of starting her marketing degree, Ysabella was keen to experience the diverse roles and expertise that power an agency like ours – and she brought enthusiasm and curiosity in spades. Ysabella's afternoon covered everything from strategy and design, client services to digital, spending time with our team to understand how creative and commercial thinking come together to deliver effective, impactful work. Her energy and engagement were inspiring, and it’s clear she has a bright future ahead of her. We love to give students real-world experiences that go beyond the classroom – helping them see how theory translates into application. It’s proven to boost confidence, learning, and future success, and we’re proud to play a part in shaping the next generation of talent. Huge thanks to Fiona Farmer for organising! 👏 👏 👏 Good luck with your studies, Ysabella – we can’t wait to see what you achieve! #StudentExperience #AgencyLife #CareerDevelopment #RealWorldLearning #MarketingDegree

A Christmas wish come true 🎄 Over the years, we’ve partnered with some wonderful charities that make a real difference. This year, we’re proud to be working with When You Wish Upon a Star – a Nottingham-based charity that grants wishes to children living with life-threatening illnesses. This Christmas, we wanted to do something truly special. On behalf of our clients, we’ve fully funded a wish for 9-year-old Emilie from Nottingham. Emilie and her family will enjoy a magical day in London, filled with sightseeing, a Taylor Swift themed afternoon tea bus tour, and a visit to the enchanting Jellycat experience at Selfridges. Creating magical memories to cherish forever. Watch this space, in the New Year, we’ll share some pictures of Emilie’s special trip! You can read more about the extraordinary work When You Wish Upon A Star does here: https://lnkd.in/gbYKG2m. A heartfelt thank you to all our clients for a fantastic year, and to our team for all the hard work. Wishing you all a Merry Christmas and a Happy New Year. #ChristmasDonation #GivingBack #WhenYouWishUponAStar #MerryChristmas #ChristmasGiving #Fundraising

NEW WORK: We’ve just wrapped up an exciting campaign for BAXI, reintroducing their trusted core boiler range with a tempting cashback offer. All with the aim of re-engaging installers with a UK-made product that ticks all the boxes - easy to install, familiar, and reliable. Our campaign took installers by storm, with striking visuals and a cashback offer of up to £3,000 for those installing 30 boilers. This uncapped offer turned heads during the busy Q4 heating season, making Baxi’s offering impossible to ignore. It was all about collaboration - between Baxi’s product teams, our creative studio, and a hands-on approach to engage their installer network. Resulting in a re-energised core range, and a campaign that delivered bold results. Check out the full case study here: https://lnkd.in/eUxYFGs8 #Baxi #BaxiBoilers #CashbackOffer #MarketingCampaign #BrandAwareness #CustomerEngagement #MarketingStrategy #InstallerNetwork #MarketingCampaign #BrandAgency

🌍 A truly world changing sustainability story! 🌍   We've been working on a groundbreaking branding project for the future of sustainability and recycling in the wind energy sector and beyond.   Our client, Metol, has developed a thermoplastic resin that will revolutionise composite materials with an innovative end-of-life solution – 100% recyclable. They are rethinking what’s possible with composites and are at the cutting edge of this exciting and disruptive technology.   Watch this space – the full story drops in the new year! #Sustainability #SustainableBrand #WindEnergy #WindPower #RenewableEnergy #CleanEnergy #ClimateAction #CircularEconomy #BrandDevelopment #BrandAgency

Crafting timeless spaces with heritage, flexibility, and modularity. We believe true craftsmanship lies in creating designs that stand the test of time. Our work with House of Rohl perfectly embodies this ethos, combining heritage-inspired aesthetics with cutting-edge innovation. We designed a range of modular showroom display units to celebrate their high-end, luxury appeal while offering exceptional flexibility to adapt to any product collection and retail space. Each element is meticulously crafted, reflecting a legacy of quality, yet is modular and easily configured to meet the practical demands of modern retail environments. This blend of timeless beauty and thoughtful engineering ensures the displays enhance House of Rohl's brand storytelling while supporting their evolving commercial needs. Explore the full story behind this project here: https://lnkd.in/eJDgSmW7 #BrandExperience #ShowroomDesign #LuxuryInteriors #LuxuryBrand #HouseOfRohl #ModularDisplay #EventDesign #ExhibitionDesign #POS #pointofsale

🔍 Social media is no longer just a place to post; it’s where people search. 🔍 Platforms like TikTok, X, and Reddit are becoming the go-to search engines for discovery, advocacy, and connection. With tailored algorithms and bite-sized, visually engaging content, these platforms offer instant, personalised access to knowledge and experiences. For brands, this is a chance to create trust-building content, engage directly with audiences, and stand out in an ever-changing digital landscape. Staying relevant means embracing this shift and crafting strategies that resonate. Want to know more about how social media is transforming search? Read the full article here: https://lnkd.in/euiwngcm #SocialMediaSearch #BrandEngagement #DigitalMarketing #SocialMediaStrategy #ContentDiscovery #TikTokMarketing #SocialTrends2024 #PersonalisedContent #CommunityBuilding #BrandTrust #SocialMediaEvolution #UserGeneratedContent #SocialCommerce