Mobas Group

🥳 Happy third Mobas anniversary to a Client Experience superstar; always helpful, always thinking ahead, always has the best lunches - it’s Harvey Fielden 👏 #TeamWork #AgencyLife

🔔 We are very proud to be part of Best Employers 2025, Eastern Region, a great programme running for many years, supporting organisations across our region create more inclusive and supportive cultures. Engaging with an internal audience is crucial for all marketing efforts – if the external doesn't mirror internally, with regard to values, approach and personality, research shows that your business will not be efficient or effective. We look forward to being part of the next year's programme of activity and events, and will be sharing more details of our involvement in the coming weeks. Thanks all at Pure Resourcing Solutions Judith Pugh DipM MCIM Lynn Walters for your welcome and partnership so far. On to 2025! #EmployeeEngagement Sarah Coates Robin Bryant

NHS healthcare campaign // Pneumococcal vaccination: impactful digital awareness to increase local immunisation The Mid and South Essex Integrated Care System were looking to raise awareness to encourage eligible individuals to receive the free pneumococcal vaccination, and engaged Mobas Group to create and deliver an impactful and thoughtful campaign. Working closely with the digital team at the Mid & South Essex ICB, we took time to understand the key audiences, where the most effective campaign money could be spent and what the creative could look like. The topline results: - 2 million impressions across platforms - 26% more efficient (savings vs previous campaigns) - 7.4% increase in vaccinations vs LY Read the full case study, and see the creative, here: https://lnkd.in/efyvgHpQ

In case you missed it, here are Shelby Haslam's thoughts on the Volvo/Jaguar juxtaposition from last week. Two very different approaches, with brands heading in different directions. What do you think? Do you prefer one of them? Read Shelby's piece on our site, link below. #AudienceFuelled #Jaguar #Volvo

Jaguar vs Volvo is a battle of hearts and minds according to our Director of Strategy Shelby Haslam. Read her thoughts on this week's debate... Well it’s been a busy week in the world of automotive marketing! Jaguar will have hoped a radical redesign and new market positioning would awaken interest in a new generation of car buyers. They perhaps wouldn’t have expected the outpouring of shock and ridicule for the new brand everywhere from LinkedIn to the Daily Mail. Much criticism has come from agency folk, perhaps slightly biased in their opinion of a major brand revolution delivered by an in-house team, but there is genuine concern over whether Jaguar has thrown the baby out with the bathwater in seemingly abandoning everything that we know and love about the brand. But what Jaguar’s move has done is to shine a light on Volvo’s campaign for its EX90 model. Originally launched in September, their ad breaks every rule for a digital campaign, with a four-minute film that slowly and quietly tells a story before ultimately delivering its product message. Feeds are now filling with people pointing to the Volvo campaign as the perfect example of how to do car advertising, with unfavourable comparisons to Jaguar’s approach. So which will win out? The great thing about having spent many years developing brands and campaigns for clients across sectors is that it gives you the confidence to say that marketing often does not, and should not, have the answers that a brand needs. That the most important view of our brand is not ours, but that held by our customers and clients. #audiencefuelled is not a new mantra for Mobas but its one that we’re increasingly recognising the value of. Great brands and campaigns draw on those things that customers love about us, presented in a way that is most relevant to them. That way the response is made with their hearts, not just their heads. Jaguar may go on to show how their new brand will resonate with the customer that they want for the future, but you can’t help but ask why there aren’t more of their wonderful and very contemporary existing brand values and purpose present in the new brand? Why is so little of what customers already love them for not relevant for the future customer? Volvo on the other hand looks into our hearts, sees why we love their brand and presents us with a campaign that feels like we’ve already made the right choice in thinking about Volvo as being the best way to protect our families. The fact that they’ve applied that beautiful ‘golden thread’ to the new tech in the EX90 (spoiler alert) ultimately looking at the pedestrian rather than the driver. makes it even more powerful. So whether you’re in-house or in agency let’s remember that the most important view of your product isn’t yours, it’s the customer’s and worry less about what’s in their heads and more about how they feel in their hearts. #audiencefuelled #jaguar #volvo https://lnkd.in/d_M6EYKy

Welcome to the first LinkedIn edition of Mobas Digest - full of brand and marketing insight and strategies, helping you connect with your audiences and drive growth. Even with the winter weather kicking in, it feels like there is still optimism in the air. From lots of our conversations with clients and partners, things are looking better than they have been for a while. Onward with the remainder of 2024. Keep in touch by subscribing, and have a good end to your week.

🎉 🍾 Happy 8th anniversary to Shelby Haslam, our Director of Strategy! Thanks for all you do with clients, colleagues and the whole of Team Mobas Group. Here’s to another eight!

Case study: Strategically naming a new Cambridge community development Across a carefully-curated and strategic year-long process, Mobas was appointed to engage stakeholders from across a wide spectrum of close neighbours, local people, community leaders, next-generation residents, and businesses to name and create an identity for a new district for the city of Cambridge. Through our long-term, audience fuelled, research-led process, the new name for the project was selected: Hartree. The chosen name pays tribute to Eva Hartree, (1873-1947), an inspiring woman who was the first female mayor of Cambridge and a trailblazing champion of gender equality and women’s rights. By honouring Eva Hartree, a trailblazing individual in the city's history, her legacy is preserved, and also highlights the importance of community involvement in shaping the future of such neighbourhoods. Read more on our website here: https://lnkd.in/etAzpN5w #Cambridge #Property #Community

🏆  🎉  We won! Our 'Remove the Doubt' campaign is a winner of the Cancer Experience of Care award at the Patient Experience Network National Awards 2024 #PENNA24   Thank you to our partners OUTpatients and West Yorkshire and Harrogate Cancer Alliance for working together so collaboratively to make this campaign on cervical cancer screening campaign, targeting the LGBTIQ+ community, a success.   To win an award that celebrates our insight-led person-centred healthcare approach feels brilliant, and the creatives would not have been possible without the insight and openness of the LGBTIQ+ community.   Read more here: https://lnkd.in/egfM4y7p   #cancer #inclusivehealthcare #inclusivecancercare #LGBTIQ

🏠 Growing property businesses through audience-fuelled foundations. Ongoing external factors aside, the UK property sector is dynamic, competitive and results-driven – and we have significant experience and expertise as a property marketing agency. Our audience-fuelled and strategic focus pays dividends when it comes to establishing clear, differentiating propositions to help brands stand out in a crowded marketplace. From branding, naming and creating new products and services, segmenting existing business opportunities, building audience-fuelled focused strategies, and creating brand and sub-brand strategies and tactics to gain further market share, we ensure every launch, promotion and marketing push is measurable, agile and successful. Check out our website for our case studies and approach. 👇 #Property #Construction