Moonpull

There's an increasing awareness of the need to monitor #affiliate tracking, on an ongoing basis. Publishers and agency program managers are using the Moonpull platform to identify the reasons behind anomalies in their Moonpull gives in-depth analysis on a program wide basis, or in link level detail - and where issues do arise, provides the data and reports to share with networks, agencies and advertisers - to achieve a quick resolution to any identified matters to ensure continued good relationships. Find out more by meeting the team at Affiliate Summit West in February - and connect with Dan Amarquaye, Steven Brown and Chris Tradgett in the event app.

"Stopping User Consent Eating Our Lunch" will be the Tuesday keynote session at #ASW25 in Las Vegas, examining the impact of consent-driven tracking on the future of affiliate marketing. Moonpull's Steven Brown will be moderating a panel of industry leaders discussing the impact of consent on affiliate tracking and performance measurement. It's not just an issue for Europe, as it can mean 20% or more sales going untracked across US programs as well. There's more in the Affiliate Summit agenda: https://lnkd.in/eFg8eAuk If you want to find out more ahead of ASW, drop Dan Amarquaye a message and have a chat.

Happy New Year to all our affiliate friends. Google's relaxation regarding fingerprinting is an interesting development for marketers for 2025. It's led to the UK regulator reaffirming its view that consent is needed for such technology: https://lnkd.in/d_Af-6fJ (while in the US -  https://lnkd.in/emqYimB indicates that fingerprints are viewed as personal information under CCPA). And it's perhaps a step within Google's wider approach to tracking technologies and methods that encompasses its approach to alternatives to third party cookies. The relaxation of fingerprinting is scheduled for 16 February 2025. Steven, Dan and Chris from Moonpull look forward to seeing you at Affiliate Summit to discuss whether there are implications for affiliate marketing. #ASW25 #affiliatemarketing

Wishing all our customers and friends best wishes for the season and a prosperous New Year. We look forward to meeting up in January and of course at Affiliate Summit in February.

For an advertiser, taking care over the technical side of affiliate tracking is increasingly important, not least because first-party tracking is so much more complex than older forms relying on network tracking. When proper attention is paid to tracking on an ongoing basis, publishers will have more trust that they will be rewarded for their efforts. When an advertiser’s affiliate program is trusted by publishers several other benefits follow. Affiliates will be more likely to promote your offers, EPCs can rise which makes recruiting new partners easier. Achieving that trust will depend on how affiliate tracking and user consent are approached and prioritized within the wider ecommerce business. Read more on the Moonpull blog https://lnkd.in/eHaTdtFB

It is always pleasing when we can help publishers to have better conversations with advertiser partners as in this case. The example in this study also demonstrates how important it is for advertisers to pay close regard to the affiliate tracking across their websites on an ongoing basis. Thanks to The Affiliate & Partner Marketing Association for sharing.

One of the questions that arose often at the recent PI LIVE Show in London, including in the session on Consent & Deprecation with Steven Brown and James Little, was "why should advertisers care about tracking?" - when untracked sales won't get commission paid on them. This was answered in one of the best attended sessions by Adam Ross with the announcement of their Conversion Protection Initiative, announcing that there is no such thing as free sales. Untracked sales can account for under-reporting of anything from 10% - 50% - which will be reflected in the program's EPC - and thereby it's attractiveness to affiliates. For #affiliate advertisers, it is also worth emphasising the message from leading publishers that they are starting to 'scorecard' advertisers - and those with effective tracking, and a clear position on user consent will be prioritised over those programs that do not. We also heard from Ernest Collings of Partnerize that "tracking needs not only a solid foundation but also requires ongoing management" to remain sound. Many leading publishers, agencies and networks are now using Moonpull to reveal instances where tracking may be affected to ensure that key partnerships are monitored and continue to perform as all partners expect. Read more in the latest article on the Moonpull blog: https://lnkd.in/e8zjzQ6t

There are major benefits that come for an advertiser, when their affiliate program is trusted by publishers to track and convert as expected. Achieving that trust will depend very much on how affiliate tracking and user consent are approached and prioritized within the wider ecommerce business.  https://lnkd.in/eHaTdtFB

There are some key benefits for affiliate program managers that come from closer monitoring of tracking and consent. Ensuring transparency in the tracking data helps publishers to gain trust in the program, be more inclined to promote and be seen as a brand ambassador. It also helps to deliver stronger overall program metrics and helps advertisers to invest more in their affiliate operations. Read more in the latest article on the Moonpull blog. https://lnkd.in/eHaTdtFB