Moose Toys

Same place, same team - over 20 years apart! 🙏   In the early days, our owners Manny and Paul were hauling suitcases full of toys to Spielwarenmesse (Nuremberg Toy Fair), setting up the Moose Toys stand, and hustling to get noticed. Most people just kept walking.   Fast forward to today, and a HUGE amount of hard work in between - our stands are bigger, the crowds are larger, and Moose is a must-see at every global toy fair. From a small but mighty team in Australia, to more than 750 Moosies around the world and creating some of the world’s most game-changing toy innovations, that can be found in over 100 countries.   From humble beginnings to phenomenal heights - a lot has changed over the past two decades, but the Moose spirit never will - we move fast, think big, and dream up toys the world has never seen 🪄 #WeAreMoose #MooseToys #Growth

10 years ago, we changed the game. A decade ago, our owners stood together, holding the 2015 Girls Toy of the Year award for Shopkins Small Mart 🛍️. What started as a tiny collectible became a global phenomenon, redefining play and building a fanbase that still talks about it today. Fast forward to now and it's still a family affair but Moose is bigger, bolder, and more innovative than ever. From plush to action figures, dolls to construction, we’re still shaking up the toy aisle like never before. With the next Toy of the Year Awards just days away, we’re celebrating the incredible Moose brands in the spotlight: 🏠 Tile Town – Bluey Heeler Home (Preschool Toy of the Year) 🐵 Little Live Pets My Baby Monkey (Plush Toy of the Year) 🔮 Magic Mixies Pixie Supremes Magic Mirror (Doll of the Year) Here’s to the past, the present, and the next big thing. Let’s go!! #WeAreMoose #MooseToys

We’re no strangers to shaking up the toy industry and this year we're bringing our trailblazing innovation to the craft aisle! Meet Gui Gui. Tipped to be the hottest, must-have item of the year, Gui Gui merges the explosive $33.9B beauty industry with the viral power of #slime in a way that’s never been done before. Gui Gui delivers an immersive, age-appropriate, multi-sensory slime experience inspired by the luxurious textures, scents, colours and packaging reminiscent of the beauty world. And it wouldn’t be a Moose product without many WOW surprises packed into every step of the unboxing and creation process 🪄 Check out a sneak peek of the cover of The BIG Toy Book - The Toy Book has never looked so glam! If you're at New York Toy Fair, visit booth No. 3327 to pick up a copy. Read more: https://lnkd.in/eissMfHs #MooseToys #WeAreMoose #GuiGui

📢 Today we announced our first-ever licensing deal with Netflix, bringing the world of its hit live-action show, One Piece to life with a brand-new global toy line. With 71.6M views in its first four months and a 95% audience score on Rotten Tomatoes, One Piece is a global phenomenon! From action figures and playsets to plush, roleplay, and collectibles of Captain Monkey D. Luffy, and his pirate crew Zoro, Nami, Usopp, and Sanji, we’re taking One Piece beyond the screen, delivering a wave of innovation that puts fans right in the heart of the adventure. This partnership is another step in our mission to disrupt and redefine the toy aisle - creating bold, next-gen toys that reflect the way fans engage with entertainment today. Stay tuned for more updates as we get ready to launch! 🚀 Read more: https://lnkd.in/eU3hjTuA #MooseToys #OnePiece #Netflix #WeAreMoose

BIG NEWS! Today, we hit another milestone in our partnership with MrBeast Jimmy Donaldson—the world’s most-subscribed YouTuber.   Coming later this year, we’re launching animated shorts, inspired by our hit toyline, MrBeast Lab.   Brought to life by the brilliant minds at Stoopid Buddy Stoodios, these action-packed animations will take fans deeper into the MrBeast Lab universe - where a team of Hybrid Beasts battles The Shroud, a sinister force from another dimension. With cutting-edge tech hidden beneath MrBeast’s content studio, the ultimate fight for their world begins! Our CEO Paul Solomon said: “We’re doubling down on our investment in MrBeast Lab, which has already been our most successful new launch ever. The dynamic, action-packed shorts will bring a whole new dimension to MrBeast Lab, extending the brand out of the toy aisle and creating a fresh way for kids to engage with the characters.”   Read all about it here: https://lnkd.in/gx-GMEGi and we can’t wait to share more in the months ahead! #WeAreMoose #MrBeastLab #Innovation

Final day at Spielwarenmesse, let's go! 💪🏼 #WeAreMoose

We are so proud to share that MrBeast Lab took home the Top Gaining Property of the Year for Action Figures in the Circana 2024 European Toy Awards 👏🏻 A HUGE congratulations to the entire EU team, along with everyone involved in the development of this epic brand that has reached phenomenal heights in its first year! It's a great time to be on Team Moose 🫎 Paul Solomon manny stul Emily Maclennan Logan Stone MrBeast #WeAreMoose #ToyInnovation

What a week! The exciting news keeps coming with our Iberian expansion announced today, supercharging our growth across Europe 💪🏼🌍 Read more about our direct-to-retail operations in Spain & Portugal ⬇️ Thanks for the support Toy World Magazine https://lnkd.in/gQw9z-pe #WeAreMoose #MooseToys

TRIPLE-CROWN WINNERS 👑 We are absolutely thrilled to be the most-awarded toy company at last night's UK Toy Industry Awards in London, securing three wins from our four nominations 🙌🏻   Presented by the British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA), of the 11 awards, Moose took out: 🏆 Preschool Toy of the Year: Bluey 3-in-1 Transforming Plane Playset 🏆 Action Toy of the Year: Despicable Me 4 The Ultimate Fart Blaster 🏆 Best New Property: MrBeast Lab   These awards are a testament to the hard work, wild imagination and laser focus on exceptional toy innovation of the entire team around the world who have bought these products to life!   Thank you to the BTHA, TRA, and congratulations to all the nominees and winners across all categories 👏   #WeAreMoose #ToyInnovation #UKToyIndustryAwards

Is 2025 the year you land your dream job in toys?! We’re looking for passionate and creative people to join our mission to make kids around the world superhappy and shape the future of play 🤸♂️ 🎯 Are you a problem-solving mastermind with a knack for leading technical teams? You could be our next Project Engineering Manager! 📍 Location: Hong Kong SAR, China 👉 https://lnkd.in/gvYnXmcK 🎯 If you’re a fluent French speaker with a passion for sales and organisation who wants to be part of our European expansion, you might be our next Sales Coordinator! 📍 Location: Cornwall, United Kingdom 👉 https://lnkd.in/gCM6m4Fa To find out more about the incredible Moose culture, our values and job opportunities, check out https://lnkd.in/geyjt-bS #WeAreMoose #MooseCareers #LifeAtMoose