Morgan Marketing

You’re Normal I recently spoke to a client who was having a particularly terrible day. He had a large customer go bankrupt, a key staff member resign, and received notice of an HMRC enquiry. He felt like he couldn't cope with it all. I reassured him that he could, and also shared with him the big secret - feeling this way is normal. Everyone who has ever run a business has felt the same frailties and insecurities. It's normal to doubt your own ability to succeed, especially when setbacks happen. It's normal to feel overwhelmed and like you're not able to cope. But the good news is that recognising that you're normal is the first step in overcoming these feelings. Accept that setbacks happen and it's how you deal with them that will define you as an entrepreneur. Take action, because action is the antidote. When you focus on doing things, you'll soon stop worrying. Imposter Syndrome is everywhere, and it's not just you. Doubt, insecurity, and worry are all part of being an entrepreneur. But taking action kills worry. Remember, you're normal. We all feel these things. Embrace your insecurities, worries, and concerns. Take action and watch your worries disappear. #OvercomingChallenges #EntrepreneurMindset #NormalizingStruggles #EntrepreneurAdvice #BusinessCoach #ActionOverWorry

You Can’t Think Can You? Are you struggling to come up with effective marketing campaigns for your business? The answer might be simpler than you think: Think like your customer. When you take the time to truly understand how your customer sees the world, what matters to them, and what they really want, you can create powerful campaigns that resonate with them. It takes effort to see the world from your customer's perspective, but the difference it makes can be extraordinary. When you fall in love with your customers, not just your products or ideas, selling what they really want becomes the easiest thing in the world. So take the time to think like your customer, and you might just be surprised at the results. Remember, doing the hard work of thinking can make the selling easy. #CustomerLove #EffectiveMarketing #BusinessSuccess #CustomerPerspective #ThinkLikeACustomer #BusinessAdvice

Show Up Like Nobody Else Are you making the number one mistake in business? It's not about money, it's a mental mistake that stems from how you think. Most businesses try to acquire leads, customers, clients, or patients as cheaply as possible. But by doing so, they deprive themselves of the number one advantage in business - the ability to create a scenario where they can profitably outspend their competition. Smart marketers structure their business to outspend everyone else with marketing. They ask, "What could they do to force people to read it - to incentivise people to read it?" It's a seriously smart strategy, but hardly anyone pursues it. Instead of asking how to reduce costs, ask yourself, "What could you do that would allow you to change the economics of getting a customer - to spend more money?" It's a proper brain-teaser, but get it right, and it can be life-changing. So, show up like nobody else and change the economics of your business. Don't be afraid to invest in high-quality marketing that will set you apart from your competition. Be part of the 1% that asks how they can do it more expensively. If you need help getting started, let's chat. #businessstrategy #marketingtips #showuplikenobodyelse #outspendyourcompetition

Numbers. It’s All About The Numbers At the end of the day, business is more about science than art. And at the beginning of the day, it's the numbers that count. Recently, I met with a client who was questioning the effectiveness of a marketing campaign, and another client who was hesitant to raise prices. In both cases, the answer became clear once we looked at the numbers. If you're not comfortable with Business Maths, you could be doing your business a disservice. It's the language of business, and without it, you could be missing out on valuable insights that could help your business grow. Don't be one of the many business owners who neglect the numbers. Learn how to read and interpret financial statements, and put in the effort to make informed decisions. Need help getting started? Let's chat. Remember, at the end of the day, it's the numbers that count. #businessmaths, #numbersmatter, #financialstatements, #knowyournumbers, #entrepreneurship, #smallbusiness, #businesstips

Customers connect with businesses that understand them, their needs, and their preferences. Using personalisation in marketing helps build stronger relationships and drives better results. In 2024, we have incredible tools to tailor our messages, making marketing more personal than ever. According to Contevo, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Additionally, personalised emails can deliver 6x higher transaction rates. These stats show just how powerful personalisation can be. Print Marketing: Use variable data printing to customise flyers and brochures for each recipient. Add names, interests, and purchase history to create content that speaks directly to your customer. Email Marketing: Go beyond using first names. Segment your audience based on behaviour and preferences. Send automated, tailored content and special offers that feel hand-picked, boosting engagement and conversions. Event Websites: Customise event websites with personalised content, session recommendations, and greetings based on past interactions. Enhance attendee experience and increase return visits. Personalisation shows customers you understand and care about their needs, building trust and loyalty. It’s not just about what you offer but how you deliver it. Ready to make your marketing personal? Work with an experienced marketing professional to develop strategies using the latest personalisation techniques. Let’s make your marketing as unique as your customers! Get in touch today and see how personalised marketing can transform your business. #Personalisation #Marketing2024 #CustomerEngagement #TailoredMarketing #HigherConversions #GetPersonal

It Might Be 30 Degrees Outside Are you a control freak perfectionist who struggles to delegate tasks to others? I used to be, until I realised that in order for my business to grow, I couldn't do everything myself. It's natural to want to be in control, especially if you've been a one-person show for a long time. But getting hung up on the little things - like the font or phrasing used in a project - can slow you down and prevent you from reaching your goals. That's why it's important to learn to trust others to get things done. You don't have to employ people to delegate tasks to - there are plenty of great virtual assistants, bookkeepers, designers, and digital marketers out there who can help. Sure, things might not be done exactly how you would have done them. But by handing over the little things and stepping back to see the bigger picture, you'll be able to advance towards your goals much faster. So take a step back this week and think about what you could delegate to someone else. Let go of the small stuff and watch your business grow.

I’ve recently been reading about Simon Wheatcroft, who made history when he crossed the finish line of the New York marathon in 2017 You see, Simon, from Doncaster, is completely blind and he became the first blind person to run a marathon with no one leading him around the course. Just think about that for a moment. It’s extraordinary. He was wearing some fairly clever tech (which he helped to develop) that included a GPS device that detects nearby people, curbs, cars and other obstacles, by sending out small vibrating pulses to his arm and chest pads. His race wasn't without a few hiccups. Twice the technology signalled that he was running in the wrong direction even though he wasn't! The digital compass in his iPhone malfunctioned and he had several collisions with other runners. But despite the glitches, he finished in a smidge over five hours. I love that story. What inspired me was Wheatcroft's comments after the race. "We all tell our children to chase their dreams and that anything’s possible. If you're going to tell someone else to chase their dreams, then you need to be willing to demonstrate it yourself. You also need to be willing to take some risks." I just thought that was a perfect analogy for the situation every business owner in the country is facing this morning. Including me and including you. There are things we want to do. Often, what holds us back is fear. Fear of failure or of losing out. Simon Wheatcroft has inspired me. I'm chasing my dreams - and I hope he can inspire you to chase yours. #ChaseYourDreams #AnythingIsPossible #Inspiration #Motivation #BusinessOwner #BlindRunner #NewYorkMarathon.

I Can't Decide I've got to make a big decision this week. And I'm scared. I've made big decisions before. Got most of them right as it happens, but that isn't helping me with this one. Isn't it fascinating how our brains are so good at seeing all the things that could go wrong and are much less good at seeing what our world will be like if things go right. So, I'll battle it. Just like you do. Please don't think everyone else finds it easy to take big decisions. They don't. It's hard. (Which means that you're normal!) One thing I've learned over the years though is that fortune really does favour the brave. So, I'm going to be brave. The decision I take will not be the easiest one. But it will be the best one. Deep down I know that. And isn't that true almost all the time. We KNOW what the right thing to decide is. Which means, like me, that you probably know the right thing to do with your next big decision. So, make it. Be decisive. Because the road of life is paved with flat squirrels who couldn't make a decision. I ain't no flat squirrel. And neither are you. #decisionmaking #bravery #successmindset #motivation #inspiration

Did you know that storytelling can light up more areas of the brain than just presenting data alone? It’s true! When we tell stories, we engage our audience on a deeper, more emotional level. This makes the information more memorable and impactful. Imagine sharing a case study with just numbers and facts. Now, think about weaving those same details into a compelling narrative about a customer who overcame a challenge using your product or service. Which version do you think resonates more? The story, of course! By integrating storytelling into your marketing strategy, you captivate your audience, making them more likely to connect with your message and take action. Stories create an emotional bond, making your brand more relatable and memorable. So, next time you’re crafting a marketing campaign, think about how you can tell a story. Whether it’s a customer success story, a behind-the-scenes look at your company, or a narrative about your brand’s journey, storytelling can transform your marketing efforts. #Storytelling #Neuromarketing #MarketingTips #EngageYourAudience

How Do You Make Them Fans Football fans are a loyal bunch, aren't they? They'll support their team through thick and thin, even if they're not playing well. As a business coach, I think there's a lot we can learn from that kind of loyalty. At the end of the day, customers are more likely to remember how you made them feel than what you did for them. So if you want to build loyal fans for your business, you need to focus on creating positive emotional connections with them. Here are a few ideas to get you started: • Engage with your customers. Listen to their needs and concerns and respond with empathy and understanding. When was the last time you asked a customer what they wanted from your business? • Create a positive customer experience. Every interaction with a customer is a chance to strengthen your relationship with them. Make sure you're delivering service that's world-class and memorable. • Do things your way. Stand out from the crowd by doing something unusual or extraordinary. It doesn't have to be a big gesture - even a handwritten note or a phone call to check in can make a difference. • Get excited! Customers love service delivered with enthusiasm and energy. Make sure your employees are encouraged to get excited about serving customers. • Have fun! Building loyal fans for your business shouldn't be a chore - it should be a joy. So don't be afraid to inject some fun and personality into your interactions with customers. Remember, it's the businesses that can push customers' emotional buttons that win big. Are you ready to start building your own loyal fan base? #customerloyalty, #customerservice, #customerexperience, #emotionalconnection, #smallbusiness, #businessowner, #entrepreneur, #marketingtips, #salesstrategy, #customerretention