Multilocal

This week, we’re celebrating a major milestone - our 5th anniversary! 🌍 The celebrations kicked off in South Africa last week, continued across to the Philippines and LATAM, and wrapped up yesterday in the UK, bringing together our incredible global team. We’re beyond proud of the journey we’ve shared with our amazing employees, partners, and clients. Together, we’ve been shaping the future of digital advertising through the power of #Curation. Here’s to the next 5 years - and an exciting start to 2025, full of transformative changes and new opportunities!🚀 #Anniversary #DigitalAdvertising #Curation #Milestones #Programmatic

Audience curation delivers results. 🚀  Over the past year, the number of briefs we've received for curated campaigns has surged by 197%, delivering 75% higher CTRs than projected and achieving 95% of client KPIs. Why does it work?  This week, our fractional GM for North America Zach Rosen joins MarTech to explore how curation is transforming programmatic advertising - tackling inefficiencies, reducing wasted spend, and solving the addressability challenge across the open web.   Find out more 👇📖 #ProgrammaticAdvertising #Curation #MarTech https://lnkd.in/eTcFEKYM

“Curation is a massive opportunity for advertisers and they should be working with their agencies to get ahead of this because it’s a way of managing their supply – getting closer to the publishers, getting close to the data and really making sure they deliver results" Our CEO James Leaver speaks to NewDigitalAge's Justin Pearse about the misconceptions surrounding curation and the positive impact that curated campaigns are having on campaign performance. #curation #programmaticadvertising #performance https://lnkd.in/eNFCVGzm

"Curation is not reselling; it’s a way for publishers and advertisers to drive incremental outcomes from the open web in a controlled and transparent way." This week, our SVP of Strategy and Partnerships, Fern Potter, and industry expert Robert Webster spoke to ExchangeWire about how curation is transforming digital advertising. By improving media quality, enhancing addressability, and re-establishing trust and transparency, curation is unlocking the full potential of digital advertising and driving better performance across the open web. What do you think? Let us know your thoughts below 👇 #DigitalAdvertising #Curation #OpenWeb #AdTech #Transparency https://lnkd.in/ezgEBTud

Curation is still one of the hottest topics in ad tech! From industry events and articles to lively WhatsApp discussions, it’s driving conversations everywhere. To wrap up a busy week, our SVP of Strategy & Partnerships, Fern Potter, shared insights with the brilliant Jon Walsh and other industry experts on why curation could be the one-stop solution for simplifying the programmatic landscape. #AdTech #Curation #Multilocal #AudienceCuration

We’re excited about our recent partnership with Google, expanding curation capabilities in market. But what does this mean for the industry? Elevating Curation's Value: This partnership highlights the rising importance of curation in programmatic advertising. In the past year alone, we've seen a 197% increase in client briefs, underscoring the value agencies now place on curated solutions. Prioritising Quality, Control and Monetisation: As demand grows, so does the need for enhanced quality, control, and asset monetisation. Without a curation strategy, brands risk falling behind. Curation is significantly improving campaign KPIs, such as video completion rates (VCR) and click-through rates (CTR), and even contributes to reducing carbon footprints. If you're interested in discussing your curation strategy or exploring how to get started, reach out – we're here to help. #curation #audiencetargeting #programmatic #partnerships

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech. “This is an important step for the open web because of how much ad inventory is transacted via Google’s pipes,” said Joe Root, CEO of Permutive, one of the ad tech companies working with Google to bring its vision of curation to life. In this piece by Seb Joseph and Ronan Shields, we speak to Drew Stein of Audigent, Peentoo Patel, Chris Kane of Jounce Media, Fern Potter of Multilocal, John Piccone of Adform, and Matt Barash.

Exciting news for Curation! We’re thrilled to partner with Google on their newly launched Curation product, unlocking fresh ad inventory opportunities for brands and agencies. Available through Google Ad Manager, this tool simplifies how agencies find and activate ideal inventory, connecting them with trusted partners to explore curated packages. By curating on the sell side, agencies gain valuable insights that boost forecasting accuracy and match rates. This is a major opportunity for audience curation, and we’re excited to partner with Google to bring more curation capabilities to market. #audiencecuration #programmaticadvertising #adtech https://lnkd.in/eeXg3nCZ

Listen up to the wonderful Fern Potter, SVP of Strategy & Partnerships at Multilocal talking about the fundamental shifts that are happening in the #adtech industry today. If you’re seeing similar shifts at your company, and need to talk to people in the know that can help you with your tech roadmap, drop a line to Dmitry or Maria from Xenoss. These guys can help you.

✨ 6 months at Multilocal ✨ It’s amazing how much I’ve learned and experienced in such a short time. I’ve had the chance to travel to London and meet my co-workers in person, and also connect with colleagues from El Salvador and Brazil during their visit to Argentina. I’m truly grateful to be part of a company that values both continuous learning and strong connections, even in a remote environment. 💻🤝 Looking forward to what’s next!